Oct. 12, 2011

Social Media University

History/metrics (Drew)

Engagement Matters

MOBILE (Drew)

LIKE IT

BREAKING NEWS – RYAN DUNN• Furlong >>>> Retweeted

nearly 2,300 times• 3,647 Twitter

mentions/links to @NBCPhiladelphia

• 40,000 Facebook Shares• Top direct source for MTV,

HuffPo, Google, Hollywood Reporter and more

• NBCPhiladelphia.com• 1.1 million Unique Visitors• 2.61 million Page Views

HURRICANE IRENE

NBC10 PRESENTS: ASK MAYOR MICHAEL NUTTER

Social Media Guidelines

• MAINTAIN CREDIBILITY

• Would this posting make a viewer question my ability to do my job objectively and professionally (whether you are a reporter, an editor, a photographer or a producer?

• Would you say it on air?• Would you want a story

written on it?

• AVOID REAL OR APPARENT CONFLICT

• Care should also be taken when joining, “following” or “friending” any person or organization online, though you should be following people who help make your job easier.

• BE PROFESSIONAL • PROMOTE TRANSPARENCY

• LOOK BEFORE YOU THINK

• THINK IN REAL-TIME

• MIND THE MEDIUM• Be a good listener and don’t

ignore people who are engaging you in productive ways.

• Foster connections (and potential tips/sources!) by responding to readers. It can be as simple as throwing out a question when you need a source or tip for a story.

• When you encounter criticism, count to 10. Don’t take it personally, and never make statements on behalf of NBC 10 Philadelphia.

WHAT & HOW TO TWEET

WHAT HOW