Strategic Plan Update 2013

Download Strategic Plan Update 2013

Post on 07-Mar-2016

213 views

Category:

Documents

1 download

Embed Size (px)

DESCRIPTION

The Last Frontier Council objectives and goal for 2016. We want to be the best at what we do, and this is our road map to success.

TRANSCRIPT

  • PLA

    N U

    PD

    AT

    E

    Second Y

    ear: 2

    013

  • Bob Spinks Pat Rooney Jeff WoolseyStrategic Plan Chair Council Board President Scout Exeutive/CEO

    Scouters:

    Another year has passed and we are wrapping up the second year of our five year strategic plan. This plan was created with input from over 1,000 volunteers who care deeply about making a positive impact on the lives of youth.

    Over the past two years we have made great strides and met many of our goals and yet we still have many more to accomplish. The plan continues to be the work-ing agenda for all of the districts serving over 24 counties as well as every council committee. We continue to remain focused on how this plan will improve Scouting for thousands of more youth entering Scouting.

    This document contains a status update on the plans objective and strategies. Though not included in this report, the strategies have been further developed into tactical goals and each goal now has a timeline. As a reminder, this is a multi-year plan and some of the strategies are sequential and contingent upon other strategies and goals being met.

    This update is at the strategy level and if any volunteer or Scouting supporter would like more detailed information on the implementation of the Strategic Plan, please contact the Scout Service Center at (405) 840-1114.

    The Stategic Plan Steering Committee is pleased with the progress we have made over the past two years. We recognize the hard work that our professionals and vol-unteers have poured into these accomplishments. This report is a representation of the efforts of all those dedicated to providing better Scouting for our youth and our community.

  • Program Services - Membership Impact Focus GroupStrategic Plan Progress - September 2013

    Objectives Strategies Progress Comments

    Objective 1: Through the establishment of new units, growth of existing units, and increasing the reten-tion rate to 75%, the Last Frontier Council is serving 12% of the available youth.

    Emphasize partnerships with Faith Based Organizations and encourage the full family of Scouting (Cubs, Boy Scouts and Venturing).

    Most new units organized are through faith based organizations. Start relationship commit-tees with faith based agencies using the Zone Model.

    Increase the minimum number of registered members re-quired to start a new unit to 10 youth and 5 adults. This Strategy was adopted in 2012.

    Establish new units in low density and zero density areas.

    In 2014 the Zone Model will be a major emphasis so that every community or neighbor-hood will have the opportunity for a Scouting program. Full market focus will be used along with different delivery methods, such as after-school Scouting, to ensure that this objective is reached.

    Focus recruiting efforts on Cub Scout Age Youth so every Cub Scout Age Youth gets an opportunity to join each year.

    Beginning in the year 2012, the Scouting program contacted youth in every elementary school in our service area. Continue to reach every elementary school in our area yearly with emphasis on the Zone Model in membership management in 2014.

    Consistently maintain a minimum of 75% retention of youth each year. Help units become more successful by providing better operational support.

    Gained from 66.1 percent in 2012, our goal is to achieve 69 percent in 2013. Establish full and functioning membership committees for district and council levels. Communication with new members started in fall 2013 with purpose of continual quality improvement and in-creased retention.

    Objective 2: The Last Fron-tier Council has a culture of openness and inclusive-ness where parents and volunteers without prior Scouting experience feel welcomed and informed.

    Working with the Talent Management Committee, develop a module on how to integrate new adult volunteers.

    All new members receive welcome phone calls from the district. All new members are cur-rently receiving welcome emails with links to youth protection, calendar and other important information. Implement surveys to measure results via e-mail surveys at the three week mark upon registering.

  • 43

    2

    1

    0

    4

    3

    2

    1

    0Emphasize partnerships with Faith

    Based Organizations and encourage the full family of Scouting (Cubs,

    Boy Scouts and Venturing).

    Increase the minimum number of registered members required to start a new unit to 10 youth and

    5 adults.

    Establish new units in low density and zero

    density areas.

    Focus recruiting efforts on Cub Scout Age Youth so every Cub

    Scout Age Youth gets an oppor-tunity to Join each year.

    Consistently maintain a minimum of 75% retention of youth each year. Help units become more success-ful by providing better operational

    support.

    Working with the Talent Man-agement Committee, develop a module on how to integrate

    new adult volunteers.

    Objective 1: Through the establishment of new units, growth of existing units, and increasing the retention rate to 75%, the Last Frontier Council is serving 12% of the available youth.

    Objective 2: The Last Frontier Council has a culture of openness and inclusive-

    ness where parents and volunteers without prior Scouting experience feel

    welcomed and informed.

    ST

    RA

    TE

    GIE

    S

    ST

    RA

    TE

    GIE

    S

    Strategy Score Key: 0 = Not Started or Not Due, 1 = Planning Started or Minor Tasks Started, 2 = Planning Complete/Process Started, 3 = Planning Finalized and Significant Tasks/Process Completed, 4 = All Steps Completed/Finalized

    Denotes 2013 Progress.

    Program Services - Membership Impact Focus GroupStrategic Plan Progress - September 2013

  • Program Services - Youth Program & Development Focus GroupStrategic Plan Progress - September 2013

    Objectives Strategies Progress Comments

    Objective 1: 75% of Last Frontier Council Scouts attend camps and out-door programs.

    Offer Cub Scout camping opportunities with a wide variety of dates, locations, duration, and cost.

    Each district organized a Cub Scout Day Camp. Day Camps occur at a variety of locations. The council offers one resident camp and several Family Camps in the spring and fall. Camping opportuni-ties have room to expand at John W. Nichols Scout Ranch, but do not yet have the needed facilities.

    Promote Cub Scout Camping through direct market-ing and district volunteers.

    A variety of direct marketing tools are used to promote the Cub Scout camping. Most districts still lack effective camping committees for camp promotion. Cub Scout camping has increased by 65 percent.

    Ensure that Council-level Cub Scout camping pro-grams are fun, easy to attend, and unique outdoor experiences - not duplications of other activities such as sports or school events.

    Cub Resident Camp and Family Camp at George Thomas are very popular with excellent camper sur-vey results. Council family camping has increased by 65 percent.

    Create Cub Scout camp properties that accommodate a higher volume of participants. Plans are in place with a target goal of May 2015.

    Increase the number of Last Frontier Council Troops attending summer camp.

    There has been no significant change in the number of troops attending summer camp, however total Scout camping has increased from 53 percent to 63 percent. A major promotion of summer camp at Kerr Scout Ranch at Slippery Falls resulted in a 20 percent increase.

    Increase the number of Last Frontier Council youth attending National High Adventure Bases.

    Participation has doubled since inception of strategic plan. In 2013, the council sent 49 more youth to the National Jamboree, an increase of 46 percent versus 2010.

    Develop & expand the council-level high adventure program to encourage retention of older youth

    Many older Scouts are engaged in camp staff, Venturing and OA. Hundreds of people attend large weekend camping activities.

    Objective 2: Provide practical leadership ex-periences for youth by increasing the number of youth serving on event committees and camp staff.

    Ensure that every program activity has older youth involved in the leadership of the event. Engage older Scouts in sub-committees on the district level.

    Train council and district-level volunteers on how to identify and work with youth in program development and execution.

    NYLT, Diamond H programs and the Order of the Arrow provide models of success for youth leader-ship in activities. The next step is for leaders in these programs to formalize youth involvement and train others how to effectively involve youth.

    Objective 3: Develop council and district ac-tivities that are built on partnerships with orga-nizations that have great local program opportuni-ties for youth.

    Engage leadership from other non-profits, United Way partners, churches, civic clubs, and local and state agencies by getting them involved on activity and pro-gram committees at the council and district level.

    The council has formed partnerships with several community organizations for Scouting activities and service projects including the Oklahoma City Boathouse Foundation, American Fidelity and the Univer-sity of Oklahoma.

  • 43

    2

    1

    0

    4

    3

    2

    1

    0

    Program Services - Youth Program & Development Focus GroupStrategic Plan Progress - September 2013

    Offer Cub Scout camping opportunities with a wide variety of

    dates, locations, dura-tion, and cost.

    Promote Cub Scout Camping through

    direct marketing and district volunteers.

    Ensure that Council-level Cub Scout camping programs are fun, easy to

    attend, and unique outdoor experiences - not duplica-tions of other activities such as sports or school events.

    Create Cub Scout camp properties

    that accommodate a higher volume of

    participants.

    Increase the number of Last Frontier Coun-cil Troops attending

    summer camp.

    Increase the num-ber of Last Frontier

    Council youth attend-ing National High Adventure Bases.

    Develop & expand the council-level high adventure program to encourage retention of

    older youth

    Ensure that every program activity has

    older youth involved in the leadership of the

    event.

    Train council and dis-trict-level volunteers

    on how to identify and work with youth in

    program development and execution.

    Engage leadership from other non profits, United Way partners, churches, civic clubs, and local and state agencies by getting

    them involved on activity and program committees at the council and district level.

    Objective 1: 75% of Last Frontier Council Scouts attend camps and outdoor programs.Objective 2: Provide practical leadership experiences for youth by increasing the number of youth serving on event com-

    mittees and camp staff.

    Objective 3: Develop council and district activities that are

    built on partnerships with organizations that have great local program opportunities

    for youth.

    ST

    RA

    TE

    GIE

    S

    ST

    RA

    TE

    GIE

    S

    Strategy Score Key: 0 = Not Started or Not Due, 1 = Planning Started or Minor Tasks Started, 2 = Planning Complete/Process Started, 3 = Planning Finalized and Significant Tasks/Process Completed, 4 = All Steps Completed/Finalized

    Denotes 2013 Progress.

  • Program Services - Service to Units Focus GroupStrategic Plan Progress - September 2012

    Objectives Strategies Progress Comments

    Objective 1: The councils Executive Board is dedicat-ed to the highest quality of service to our membership through the units in which they participate.

    The Council Executive Committee annually evaluates the structure, personnel, and support systems to provide the most direct and effective support for charter partners, units and members.

    Takes place annually through Talent Management Committee and Executive Committee.

    Create and maintain a communication structure for both gathering and disseminating information and useful feed-back.

    Beginning in 2012 and continuing, general membership was surveyed through Voice of the Scout program. Surveys are sent from LFC to new members in each district.

    Objective 2: Council vol-unteers and staff strive to create a culture of mutual respect, focus on areas of needed improvement, and sharing of best practices.

    Create and maintain a communication structure for both gathering and disseminating information and useful feed-back.

    Conferences are held annually to emphasize district volunteer needs and in 2014 there will be a focus on strengthening district operating committees.

    Reinvent roundtable, making it more relevant for Scout leaders.

    In late 2013, a steering committee will be established to examine best practices on how roundtables can be used to meet the needs of unit level leaders.

  • 43

    2

    1

    0

    4

    3

    2

    1

    0The Council Executive Committee annually evaluates the structure, personnel, and sup-port systems to provide the most direct and

    effective support for charter partners, units and members.

    Create and maintain a communica-tion structure for both gathering and disseminating information and useful

    feedback.

    Ensure that all District Committees and Commissioner staffs are full, function-

    ing and effective.

    Reinvent roundtable, making it more relevant for Scout leaders.

    Objective 1: The councils Executive Board is dedicated to the highest quality of service to our membership through the units

    in which they participate.

    Objective 2: Council volunteers and staff strive to create a cul-ture of mutual respect, focus on areas of needed improvement,

    and sharing of best practices.

    ST

    RA

    TE

    GIE

    S

    ST

    RA

    TE

    GIE

    S

    Strategy Score Key: 0 = Not Started or Not Due, 1 = Planning Started or Minor Tasks Started, 2 = Planning Complete/Process Started, 3 = Planning Finalized and Significant Tasks/Process Completed, 4 = All Steps Completed/Finalized

    Program Services - Youth Program & Development Focus GroupStrategic Plan Progress - September 2012

    Denotes 2013 Progress.

  • Marketing Focus GroupStrategic Plan Progress - September 2013

    Objectives Strategies Progress Comments

    Objective 1: Marketing ef-forts support the increase of youth served to 12% of total available youth.

    Establish a marketing and branding plan that ensures a clear message about Scoutings mission and that Scouting is fun.

    Establish a council and district level branding and P.R. guide for uniform communications and representation of the council.

    Clearly identify audience segments and best way to com-municate with them.

    Engaging external audiences via newsletter, e-mail, and FOS. Establish better communica-tions via social media and engage marketing committee to seek further coverage.

    Objective 2: Improve com-munication and marketing to existing members.

    Clearly identify segments of our membership and best methods to communicate with them.

    Segments have been identified as youth members, adult volunteers, parents, donors and Scouting alumni.

    Maintain a channel for units to share information with each other.

    Awaiting implementation at roundtables. Further use of social media and evaluation of web-site.

    Objective 3: Improve public perception of Scouting and its values to our communi-ties.

    Work with local media to promote existing Scouting activi-ties and events through traditional media outl...