sudip major project ppt

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M AJOR PROJECT ON

´A COMPARATIVE STUDY ON

HERO HONDA AND B AJAJ IN

BILASPUR CITYµ

Sudip Singh Nirankari

MBA 4th SEM

CHOUKSEY ENGG.

COLLEGE.



CONTENTS1.COMPANY PROFILE

2.OBJECTIVES.

3.COMPARATIVE STUDY.

4.RESEARCH METHODOLOGY.

5.DATA ANALYSIS AND

INTREPRETAION.

6.HYPOTHESIS TESTING.

7.FINDINGS.

8.RECOMMENDATION.

9.LIMITATIONS

10.CONCLUSION.



COMPANY PROFILE

HERO HONDA

Hero Honda Motors Limited wasestablished in 1984, as a joint venture

between India's Hero Group (world's

largest bicycle manufacturers) and

Japan's Honda Motor Company. In 1985

production began with the launch of its

first motorcycle, the CD100, which gave

80 km to the liter. In 1987 the engineplant was started and in 1989 the

Company produced its 3,00,000th

motorcycle.



BAJAJ

Bajaj is the first Indian HERO HONDA

AND BAJAJ automobile company in themarket since 1945 with the name M/s

Bacharj trading corporation private

limited. In 1959 M/s Bacharj tradingcorporation private limited change its

name as Bajaj Auto Ltd. The Bajaj group

is one of the top 10 business concerns inIndia its foot point stretcher over a wide

range of industries, 12 wheelers and the

three wheelers and home appliances

insurance travel and finance.



OBJECTIVE OF THE STUDY

To know the market share of Bajaj & Hero Honda.

To know the perception of customers regarding

bikes.

To determine the customers satisfaction regarding

bikes.

To determine the factors influencing the choice of

customers regarding bikes.



MEANING OF COMPARATIVE

STUDY:

Comparative study reveals the

competitive position of the company

as well as competitor's activities. Itis of paramount of importance to

measure the share of market owned

by a company·s product by assessing

its own strengths and weaknesses.



RESEARCH METHODOLOGY

Research: DescriptiveSample unit: HERO HONDA AND BAJAJ

customers.

Sample size: 100 motorcycle customersStatistical scale for questionnaire: Rating

scale & comparative scale

Sample plan:

The selection of the samples is done following

the two sampling techniques, which are:

- Simple random sampling

- Convenience sampling



Universe: Bilaspur City

Sample Location: Link Road, Vyapar vihar,

Vaishali Nagar, Tarbahar Naka,Nehru Nagar.

Data collection method: -

Primary data: Through personal interview from

the retailers & distributors.

Secondary data: Internet, Company broshers,Newspaper, leaflets

Hypothesis:

Null Hypothesis (Ho):

Customers are dissatisfied with Bajaj.

Alternative Hypothesis (Ha):

Customers are satisfied with Hero Honda.



D ATA ANALYSIS AND

INTERPRETATION



Q1) Which bike do you have?

Hero Honda 47

Bajaj 38

Any other 15

Hero honda

Bajaj

Any other



Q2) Which Model do you Have?

Hero Honda BajajSplendor 21 Platina 7

Passion 13 Discover 12

Karizma 7 Pulsar 11

Any other 6 Any other 8

0

10

1

20

2

1

Model Name

N o o f P e

r s o n s

ero onda

Splender

Passion

Karizma

Any other

0

2

6

8

10

12

1

1

Model Name

N o o f P e r s o n s

aa

CT 100

Discover

Pulsar

Any other



Q3) In which a ily Inco e level (annual) do you

Fall?

1 -2 22

2 -3 45

3 -4 23

above 4 1

1

2

3

4

5

1

Inco e level

o o

e

o n 1 -2

2 -3

3 -4

above 4



Q4) For how long do you own a bike?

0-1 year 34

1-2 year 292-3 year 26

above 3 year 11

0

10

20

30

40

o o

er on

1

o o year

0-1 year

1-2 year

2-3 year

above 3 year



0

5

10

15

20

Office

Purpose

Personal

purpose

Joy

Purpose

Other

Purpose

N o

o f P e r s o n s

Hero Honda

Bajaj

Q5) For what purpose do you use your Motor Bike?

Hero Honda Bajaj

Office Purpose 9 4

Personal purpose 13 15Joy Purpose 19 16

Other 6 3



Q6) How do you co e to know about thi Motor Bike?

Hero Honda Bajaj

N

ewspaper 4 2

elevision 23 16

Magazine 2 1

Friends &Relative 18 19

1

1

2

2

ero onda a a

a e o Co pan y

o

o

e

r

oNew s paper

e levision

Magzine

Fr iends & Re lative



Q7) Doe Adverti e ent In luence your deci ion in

choo ing a Motor Bike?

Yes 87%No 5%

ant say 8%

Yes

No

ant say



Q8) Do you have ull knowledge about Bike

be ore buying?

Hero Honda Bajaj

Yes 25 23

No 22 15

5

1

15

2

25

3

e o o

o any a e

o

o

e r

o n

Yes

No



Q9) Which Factor below In luence your deci ion?

Hero Honda Bajaj

Price 72% 78%Mileage 78% 64%

Quality 65% 48%

Resale Value 40% 28%

Status symbol 10% 7%

0%

20%

40%

60%

80%

100%

ero o a a a

o any a e

o

o

e r

o n

Price

Mileage

Quality

Resa le V alue

Status s ymbol



Q10) How would you rate the ollowing actor o Bike with re ect

to di erent co any?

Hero Honda Bajaj

Mileage 74% 72%Price 68% 65%

Pick up 70% 80%

Maintenance 58% 62%

Look & Shape 85% 80%

Brand Image 53% 55%

0%

20%

40%

60%

80%

00%

ero onda Ba a

o any a e

o o

e r

o n Mileage

Price

Pick up

Maintenance

Look & Shape

Brande Image



Q11) u to er view regarding the ricing o Hero Honda and Bajaj?

Hero Honda Bajaj

Highly satisfied 18 8

Satisfied 10 15Indifferent 6 5

Dissatisfied 8 4Highly dissatisfied 5 6



Q12) I new Bike with good eature co e in, then would you

like to change your bike?

Hero Honda Bajaj

Yes 19 21

No 17 14

ant say 11 3

1

1

2

2

Yes No ant say

View

o

o

e r

o n

e o on a

a a



HYPOTHESIS

H0: Hero Honda is not preferred more

than Bajaj bikes.

Ha: Hero Honda is preferred more than

Bajaj bikes.



CHI SQUARE TEST

Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2 /Ei

Highly

Satisfied

26 17 9 81 4.76

Satisfied 25 17 8 64 3.76

Indifferent 11 17 -6 36 2.11

Dissatisfie

d

12 17 -5 25 1.47

Highly

dissatisfied

11 17 -6 36 2.11

Total 14.21



X 2 = � (Oi-Ei)2 /Ei = 14.21

Calculated Value = 14.21

Degree of freedom = (n-1)

= 5-1

= 4

Level of significance = 5%

Tabulated value = 9.488

The table value of X2 for 4 degree of freedom at 5% level of significance is

9.488.so the tabulated value < calculated value.

Interpretation

The calculated value of X2 is higher than this table value. So our Ha (alternative

hypothesis) is selected.



FINDINGS

Reputation of the company or its image in themind of people played an important role in

deciding about the brand of Motorcycle.

The price of the Motorcycle is one of the

important factors who affect the buying behavior

of the customer.

Price of Hero Honda Motorcycle is less as

compared to the Bajaj Motorcycle.

Customer are prefer Hero Honda Motorcycle

rather than Bajaj Motorcycle. Market share of Hero Honda Motorcycle in

Bilaspur city is 46%.



RECOMMENDATIONS

Hero Honda should introduce some more models

having more engine power.

Hero Honda should think about fuel efficiency in

case of upper segment bikes.

More service centers should be opened.

Maintenance cost and the availability of the

spare parts should also be given due importance.

They also introduce some good finance/discount

schemes for students.



LIMITATION OF STUDY

Research work was carried out in Bilaspur only thefinding may not be applicable to the other parts of the

country because of social and cultural differences.

The sample was collected using connivance-sampling

techniques. As such result may not give an exact

representation of the population.

Shortage of time is also reason for incomprehensiveness.

The views of the people are biased therefore it doesn·t

reflect true picture.



CONCLUSION

Most of the Pulsar, CBZ & Karizma arepurchased by young generation 18 to 30 because

they prefer stylish looks and rest of the models of

Hero Honda are purchased more by daily users

who needs more average of bikes than looks. Hero Honda is considered to be most fuel-efficient

bike on Indian roads.

Service & Spare parts are available throughout

India in local markets also.

While buying a motorcycle, economy is the main

consideration in form of maintenance cost, fuel

efficiency.

Majority of the respondent had bought their

motorcycle more than 3 years.



THANK

YOU

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