tell your story, the power of pr in new media

@jackiewolven JacquelineWolven.com

HOW TO TELL YOUR STORY – LOUD & CLEARJacquelineWolven.com


WHAT STORY IS BEING TOLD AND WHO’S TELLING IT?Someone is Telling Your Story – Find Out Who & What


Google Alerts


WHAT’S A STORY?Good Things In Your Organization & Business


Story Ideas

•Openings•Anniversaries•Trees, Flowers & Baskets! Oh My!

•Positive City Work•Partnerships


PR Tips & Ideas• Highlight a Entrepreneur• Events –

• Upcoming, Right Before, Right After, Post Event Impact

• Meeting Agendas• Volunteer Spotlight• The Good News Story• Highlighting a National Trend to a Local Initiative• People – Human Interest Stories that Tug at Heart Strings• New Employees• Expansions• New Product Lines• Milestones


PR Tips & Ideas• Focus On One Or Two Outlets And Follow On Social

Media• Use Permission Based PR – don’t just blast, build

relationships with the media months in advance• Use LinkedIn Inmails• Use Snail Mail – this is especially good with product• Monitor Reporters Using A Private Twitter List – even your

local news is on Twitter• Be A Thought Leader By Sharing Helpful Industry Data• Do Something Philanthropic and/or Green


TIS THE SEASONEvery season has a story


Seasonal Tie-Ins• Christmas, St. Patrick’s Day, Easter, Fourth of July,

Halloween, etc.• Think the Business Section not just calendar of events!


THINK PEOPLEYour People Are Just As Interesting as Beyonce


People Love Stories About People• Great stories always begin with people. Business

milestones (anniversaries, birthdays, etc.) are inherently boring and won’t get any coverage.

• Put people in there and BOOM — everything changes.


THINK PHOTOSPeople LOVE a Photo in the Paper


CREATE YOUR OWN CHANNELSocial = News


Social News Media• Create a YouTube Channel• Follow reporters on Twitter

• Bonus – Create a List on Twitter of all your Local News Folks

• HARO – Help A Reporter Our• Become a Source for Stories

• Instagram• Show your story

• Facebook• Publish your Press Releases

• Email List• Constant Contact


Write it.Send it to the Media.Then, blast it to your list!


WRITE ITShort Staffed May Mean Extra Coverage


Editorials, Op-Eds, Weekly Columns• Look for opportunities to appear in print or online media in

news sections or columns that are hard for journalists to fill. Some examples:

• Business/Entrepreneur Advice Column• What’s New Downtown• Local Favorite’s Column• Business Highlights• Nonprofit Spotlight


52 WEEKS = 52 STORIESPlan it Out


Work Plan = PR Plan


MEDIA RELATIONSHIPSIt is always just about relationships


Gift Baskets, Lunch & B-Roll• Get to know local journalists

who cover your industry• Invite them to lunch• Offer them a background

briefing on your district and organization with no strings attached

• Look them up on the publication’s website — you’ll find phone numbers and e-mail addresses. Search company names or keywords to find out who might cover your industry


JACQUELINE WOLVENJacquelinewolven.com

[email protected]

@jackiewolven – Facebook, Twitter & Pinterest

mailto:[email protected]

tell your story, the power of pr in new media

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