Define and reach target groups in Northern Ireland

Understand consumption and behaviour particular to the Northern Irish consumer

Achieve effective communication across the market

Stay ahead of market trends and dynamics

Gain insight through tailored segmentations

Details overleaf > > >

TGI Northern IrelandThe measure of understanding

TGI Northern Ireland is an annual representative survey of adults aged 15+ in NI, based on a sample of 2,000.

Established in 1994, Northern Ireland provides valuable insight into the Irish market through measurement of: •Demographics•Productusage•Mediahabits• Leisureactivities• AttitudesTGIalsoreleasesapan-Ireland32-countiesdatasetallowingcross-bordertargetingandacombinedUKdatabasecombiningNorthernIrishandGBdata.

TGI Northern Ireland

Tailored insight

TGI Northern Ireland data has a widerangeofmediaplanningandbuyingapplicationsandcanalsohelpmarketersunderstandthecrucial‘why’ofconsumerpurchasedecision-making.

Forexample,thoseconsideringbuyingaRenaultaremorelikelytociteeaseofparkingandinteriorspace/functionalityasthemostimportantfactorsintheirpreviouscarpurchase.IncontrastthoseconsideringbuyingaVolkswagenaremorelikelytohavebeeninfluencedbycompanyreputation.Thiskindofinformationcanhelpmarketersnotonlytomaximisecustomerretentionbutalsotorealisenewsales.Similarpurchaseinfluencerdataisavailableacrossawiderangeofsectorsandcanbecross-analysedagainstthefullsetofTGI variables.

Reaching the target

Extensivecoverageoflocal,nationalandinternationalmediabrandscomplementsin-depth questions about media usage anddailyconsumption.Thesurveymeasuresbothabove-the-lineandbelow-the-linemediaincludingambientanddirectmail.

Mediaengagementandattitudestatementsgobeyondconsumptiontoexaminethefactorsthatdrivemediachoiceandad-receptivity.Theadditionofnamedwebsitesallows360°understandingoftheconsumermedia mix.

Formoreinformation,pleasegetintouch:T: +44 (0)20 8433 4000E: tgihotline@kantarmedia.comW: www.tgisurveys.com