the opportunities & challenges of making cinematic vrinfo.hktdc.com/ors/eday/a4_howard...

33
The Opportunities & Challenges Of Making Cinematic VR

Upload: others

Post on 05-Jun-2020

1 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

The Opportunities & Challenges

Of Making Cinematic VR

Page 2: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop
Page 3: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

360° Video Production 2D Video Production 3D VR Conversion

Cinematic VR Training Interactive VR Content 360° Live Broadcast

P.3

CO

MPA

NY

DE

SC

RIP

TIO

N.

Page 4: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

The Evolutions of Consumer Computing Platform

Aren’t Straight Llines, They Are Waves.

Page 5: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

PC

INTERNET

MOBILE

VR/AR/MR

1ST WAVE

2ND WAVE

3RD WAVE

4TH WAVE

PC, internet and mobile were the first 3 waves, and each was faster, larger and more disruptive than the last. Now the fourth wave of virtual, augmented and mixed reality is bearing down on us.

IND

UST

RY

AN

AL

YSIS

.

P.5

Page 6: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

The PC wave took almost 20 years from the launch of the Apple II before it accelerated in the 90s.

Fixed broadband internet took less than five years from launch before hitting its inflection point in the noughties.

Smartphones took only 3 years after the launch of the iPhone before they began to rocket, producing much of the tech innovation that is commercially successful today.

Today AR/VR is still in the first of the four stages of tech market development. 1. Hype cycle, 2. Facing reality, 3. Liftoff, 4. Sustainable market

PC INTERNET MOBILE VR/AR/MR

IND

UST

RY

AN

AL

YSIS

.

P.6

Page 7: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

The Development Roadmap of different types of VR applications.

IND

UST

RY

AN

AL

YSIS

.

P.7

2016 has been a groundbreaking year for VR. The base of VR users has exploded with the launch of various VR systems; and VR gaming has been the key growth driver in this development

VR is certainly not a new technology, it has been around for many years, but early applications were mostly limited in the simulation & training sectors, e.g. Military, aviation training.

VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop entertainment hub for users; a truly consumable medium and a family product that can cater to all demographics.

A VR Social platform would be the end-game for the entire VR industry. A platform that could create an alternate reality, a parallel world to real life with ultra-immersive experiences and content.

Source: iResearch

VR SIMULATION

VR GAMING

VR TOURISM

VR NEWS

VR MOVIES

VR LIVE

VR SOCIAL

Page 8: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

Create a New Culture of Cinematic Entertainment. With our creativity and experiences.

OU

R M

OD

EL

.

P.8

• A key reason for VR’s minimal impact on movies & TV now is that little VR content exists,

• There is a learning curve in determining best practices for shooting for VR.

• VR is essentially a new storytelling format that will require different writing and producing techniques than traditional movies & TV.

• By utilizing and leveraging the latest Capturing, Post-Production and Interactive Design technologies, GO VR Immersive looks to create premium, life-like cinematic content for experiencing in VR.

ADVANCED TECHNOLOGIES

CREATIVE STORYTELLING

INTERACTIVE DESIGN

Page 9: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

Designing for VR is not a simple task.

It’s unlike any other software or content design

from the last 20-30 years & requires an unusual skillset.

Page 10: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

OU

R P

AR

TN

ER

S.

A N

EW

CR

EA

TIV

E S

KIL

LSE

T.

P.10

A New Way Of Storytelling

Requires

A New

Creative Skillset.

Filmmaking/ Video Production

Skillset

Scriptwriting Cinematography Directing Producing Editing…

Game Design/Programming Skillset

Game Designing UI & UX Design Game Programming

Coding Research & Development

Page 11: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

Designers must think about the logistics and possess the knowledge of: Creating a 3D object;

Adding different behaviors and interactions to it that match people’s expectations of how the object would behave in

the real world; Adding in digital properties such as the ability to resize, annotate, and transform it;

Drawing on a combination of skills in gaming and cinema;

Applying these skillsets to enterprise business problem solving.

Developing Cinematic VR Content:

OU

R P

AR

TN

ER

S.

A N

EW

CR

EA

TIV

E S

KIL

LSE

T.

P.11

Presenter
Presentation Notes
Think like a game developer. Which is not to say, “develop a game for HoloLens.” The point here is to design the scenes all around you, and to keep in mind that all that immersion and scenery will undoubtedly affect performance. Game development practices are commonly measured by frame rate, and it’s the same with HoloLens. To produce quality graphics and more immersive experiences, we’re always balancing what we do visually against a GPU budget. For designers, these are the major performance consumers: polygons, object count, texture size, transparency, complex shaders, dynamic lighting and shadows.   
Page 12: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

The trick is to balance left brain and right brain, developer and designer. Be both, Be conscientious of everything going on in the space. The magic of VR lies in that 360°-ness. That cinematic, fluid experience.

What’s behind the user, below the user, in their periphery? Where’s the action? What should they hear and see, and

where should they hear and see it?

Immerse the user. Be playful. Remember that with the HoloLens we’re no longer restricted to designing within a physical frame. The world is our canvas.

Developing Cinematic VR Content:

OU

R P

AR

TN

ER

S.

A N

EW

CR

EA

TIV

E S

KIL

LSE

T.

P.12

Presenter
Presentation Notes
 
Page 13: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop
Page 14: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

Hong Kong’s most recognized movie franchise, P.14

PR

OJE

CT

IN

TR

O.

Ties into the latest “Infernal Affairs” TV Series.

Turned into a 4-episodes VR Series

that immerses the audience into the “Infernal Affairs”

cinematic universe.

Page 15: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop
Page 16: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

Fulfilling the Lack of Cinematic VR Content P.16

INN

OV

AT

ION

& C

RE

AT

IVIT

Y.

Creating a New Way of Storytelling

Establishing New VR Production Standards

Page 17: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop
Page 18: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop
Page 19: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop
Page 20: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

CAMERA MOVEMENTS.

Page 21: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

AUDIENCE ENGAGEMENTS.

Page 22: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

Pov experience.

Page 23: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

The help of 16:9 shots.

Page 24: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

The help of CLOSE UPS.

Page 25: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

GRAPHICS.

Page 26: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

animation

ANIMATIONS.

Page 27: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

Sight Tracking Control Mechanism P.27

FU

NC

TIO

NA

LIT

Y.

View Characters’ Back-Stories &

Find the Perpetrator

Deciding the Fates of the Lead Characters

Page 28: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

INTERACTIVE STORYTELLING WITH UNITY.

Page 29: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop
Page 30: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

P.30

MA

RK

ET

PO

TE

NT

IAL

& P

ER

FO

RM

AN

CE

.

Page 31: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop

Creating a New Way of Storytelling

P.31

BE

NE

FIT

S &

IM

PA

CT

.

Establishing New VR Production Standards

Usher in a New Era of Cinematic VR Content with

Transmedia Storytelling

Page 32: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop
Page 33: The Opportunities & Challenges Of Making Cinematic VRinfo.hktdc.com/ORS/eday/A4_Howard Tian_HKTDC E-Day... · VR Movie & VR LIVE Entertainment will be the key in making VR a one-stop