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Trade Show . ROI Predictor. “. Total spend = $30,000. S trong response to our first 2 email sends. W e’re on track to hit our target ROI for the show. Target ROI = 50%. ”. projected ROI = 50+%. Nurture stats. - PowerPoint PPT Presentation

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DreamForce 2013 Trade Show ROI Predictor

Trade Show

ROI Predictor

projected ROI = 50+%

Nurture statsStrong response to our first 2 email sends. Were on track to hit our target ROI for the show.

Total spend = $30,000

Target ROI = 50%Email #1Email #2Email #3Email #4Actual Email CTR27.5%11.1%TBDTBDTarget CTR25%10%5%3%