Tuning out the white noise marketing your library services

Tuning out the white noise marketing your library services

Make your contribution count

Business School

All-staff all-student emails reminders on the website noticeboards posters

All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect

All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media

White noise can be useful as part of a

coordinated campaign

The key is to market only one

of them at a time

Got non-library-specific expertise Offer it via non-library-specific channels

28 hours of Web 20 training over 12 months reaching 408 researchers

28 hours of Web 20 training over 12 months reaching 408 researchers

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

Make your contribution count

Business School

All-staff all-student emails reminders on the website noticeboards posters

All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect

All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media

White noise can be useful as part of a

coordinated campaign

The key is to market only one

of them at a time

Got non-library-specific expertise Offer it via non-library-specific channels

28 hours of Web 20 training over 12 months reaching 408 researchers

28 hours of Web 20 training over 12 months reaching 408 researchers

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

Business School

All-staff all-student emails reminders on the website noticeboards posters

All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect

All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media

White noise can be useful as part of a

coordinated campaign

The key is to market only one

of them at a time

Got non-library-specific expertise Offer it via non-library-specific channels

28 hours of Web 20 training over 12 months reaching 408 researchers

28 hours of Web 20 training over 12 months reaching 408 researchers

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

All-staff all-student emails reminders on the website noticeboards posters

All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect

All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media

White noise can be useful as part of a

coordinated campaign

The key is to market only one

of them at a time

Got non-library-specific expertise Offer it via non-library-specific channels

28 hours of Web 20 training over 12 months reaching 408 researchers

28 hours of Web 20 training over 12 months reaching 408 researchers

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect

All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media

White noise can be useful as part of a

coordinated campaign

The key is to market only one

of them at a time

Got non-library-specific expertise Offer it via non-library-specific channels

28 hours of Web 20 training over 12 months reaching 408 researchers

28 hours of Web 20 training over 12 months reaching 408 researchers

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

All-staff all-student emails reminders on the website noticeboards posters Appearing on your usersrsquo radar in a place they might not expect Direct and targeted communication in person via email via social media

White noise can be useful as part of a

coordinated campaign

The key is to market only one

of them at a time

Got non-library-specific expertise Offer it via non-library-specific channels

28 hours of Web 20 training over 12 months reaching 408 researchers

28 hours of Web 20 training over 12 months reaching 408 researchers

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

White noise can be useful as part of a

coordinated campaign

The key is to market only one

of them at a time

Got non-library-specific expertise Offer it via non-library-specific channels

28 hours of Web 20 training over 12 months reaching 408 researchers

28 hours of Web 20 training over 12 months reaching 408 researchers

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

The key is to market only one

of them at a time

Got non-library-specific expertise Offer it via non-library-specific channels

28 hours of Web 20 training over 12 months reaching 408 researchers

28 hours of Web 20 training over 12 months reaching 408 researchers

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

Got non-library-specific expertise Offer it via non-library-specific channels

28 hours of Web 20 training over 12 months reaching 408 researchers

28 hours of Web 20 training over 12 months reaching 408 researchers

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

28 hours of Web 20 training over 12 months reaching 408 researchers

28 hours of Web 20 training over 12 months reaching 408 researchers

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

28 hours of Web 20 training over 12 months reaching 408 researchers

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

Yes No

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

Yes No

2 98

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

At the University of York

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

SEO deal with the devil + mobile ready + relevant and useful content

= 125000 impressions

At the University of York

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

Be timely

Talk benefits

Personalise

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

Features are just more white noise

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

Features are just more white noise

Benefits stay in

the line of sight

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

DO what people need Market what they

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

wwwbehaviouralinsightscouk

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

3 surprisingly useful things libraries can learn from the way people pay

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

ldquoSo what we do is we simply tell people something which is true which is 9 out of 10 people in Britain pay their tax on time And by putting that single bit of information into the top of a letter it makes people much more likely themselves to pay the tax on timerdquo

ldquo90 of students visit the Library every dayrdquo ldquoWe now have reading lists from all but 5 academicshelliprdquo ldquoThe students who use the library most get the best degreesrdquo

ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo

ldquoIf you say most people in Westchester County are paying their taxes on time and itrsquos going for that new park that wersquore buildinghellip you can get the take up rate up by as much as 5 percentrdquo

Tell people where their fine money goes Or even better allow them to CHOOSEhellip

Furniture DVDs Wall art

ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo

ldquoOf course people are like lsquooh my God but how can that possibly be practicalrsquo Well wersquove now just got the results in It turns out that for every pound or every dollar that you spend on getting you know someone to write on the envelope you get $2000 return A one to 2000 returnrdquo

The personal touch should be applied as far as is humanly possible Divide your audience into groups and get into everyonersquos line of sight

It takes a large amount of

time and makes a huge

amount of difference

Twice a year students can order any books they like for a month

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Perc

ent 365

1605

White Noise

Line of Sight

Can you meet every single member of staff at least once

Amen Grace Hopper

Make exceptions

Make exceptions

Make exceptions

SAID NO ONE EVER

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Twice a year students can order any books they like for a month

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Perc

ent 365

1605

White Noise

Line of Sight

Can you meet every single member of staff at least once

Amen Grace Hopper

Make exceptions

Make exceptions

Make exceptions

SAID NO ONE EVER

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Perc

ent 365

1605

White Noise

Line of Sight

Can you meet every single member of staff at least once

Amen Grace Hopper

Make exceptions

Make exceptions

Make exceptions

SAID NO ONE EVER

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Perc

ent 365

1605

White Noise

Line of Sight

Can you meet every single member of staff at least once

Amen Grace Hopper

Make exceptions

Make exceptions

Make exceptions

SAID NO ONE EVER

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Feb 2013 Feb 2014 Feb 2013 Feb 2014

OVERALL DEPARTMENT

Perc

ent

Perc

ent 365

1605

White Noise

Line of Sight

Can you meet every single member of staff at least once

Amen Grace Hopper

Make exceptions

Make exceptions

Make exceptions

SAID NO ONE EVER

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Perc

ent 365

1605

White Noise

Line of Sight

Can you meet every single member of staff at least once

Amen Grace Hopper

Make exceptions

Make exceptions

Make exceptions

SAID NO ONE EVER

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Can you meet every single member of staff at least once

Amen Grace Hopper

Make exceptions

Make exceptions

Make exceptions

SAID NO ONE EVER

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Amen Grace Hopper

Make exceptions

Make exceptions

Make exceptions

SAID NO ONE EVER

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Make exceptions

Make exceptions

Make exceptions

SAID NO ONE EVER

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Make exceptions

Make exceptions

SAID NO ONE EVER

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Make exceptions

SAID NO ONE EVER

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Admit your fallibility early Be as open as you can Forget spin

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Admit your fallibility early Be as open as you can Forget spin

ldquoBuild relationshipsrdquo

isnrsquot just a phrase

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

Run coordinated

campaigns market one thing at a time

but otherwise

Calls to action

Get on your usersrsquo radar ndash utilise all

your expertise and make sure you

Divide your users up

into the smallest groups and

That was quite long I appreciate you listening

Ask and tell me stuff

That was quite long I appreciate you listening

Ask and tell me stuff

Ask and tell me stuff

wwwslidesharenetthewikiman

TV by Mike Shaheen on flickr httpswwwflickrcomphotosmikeshaheenphotography8719297954sizesl

Cell phone tower by notnixon on flickr httpswwwflickrcomphotossansbury2224487362sizesl

White noise watcher by Marty McFly on flickr httpswwwflickrcomphotosmartin_mcfly10671468875sizesl

Radar telescope by slworking2 on flickr httpswwwflickrcomphotosslworking9716259724sizesh

Line of sight diagram by Aaron Hanson on better-bikingcom httpbetter-bikingcomp=816 ndash used with authorrsquos permission

Stack of coins by Sharon Drummond on flickr httpswwwflickrcomphotosdolmansaxlil6012147519sizeso

Big pile of cash by aresauburntrade on flickr

httpswwwflickrcomphotosaresauburnphotos2678453389sizesl

Logpile by heretakikscom on flickr httpswwwflickrcomphotosheretakis7087802879sizesl

Leaf on table by c_ambler on flickr h

ttpswwwflickrcomphotoschazoid2598478591sizesl

Man and wall by e3000 on flickr httpswwwflickrcomphotose3000256560692sizesl

Camera by kayveeINC on flickr httpswwwflickrcomphotoskayveeinc5458354264sizesl

Nascar by John Harrelson on NNSRacing httpwwwnnsracingcom201009photos-nascar-nationwide-series-in-atlanta-on-Saturday

Ipad and books by John Larson on flickr httpswwwflickrcomphotosjohanl6966883093sizesl

Social media chalk by MKHmarketing on flickr httpswwwflickrcomphotosmkhmarketing8468788107sizesl

Hand holding Google results by chalo84 on flickr httpswwwflickrcomphotoschalo842680150477sizeso

This camera pic by Yogesh Matre on flickr httpswwwflickrcomphotosmhatrey6912434671sizes

Explosion by Kevin Dooley on flickr httpswwwflickrcomphotospagedooley958854135sizes

TVs on top on one-another by Funky64 on flickr httpswwwflickrcomphotosfunky644293098263sizeso

Orb by Tortured Mind Photography on flickr httpswwwflickrcomphotospdamsten5558448144sizesl

Ice cream globe by hkoppdelanet on flickr httpswwwflickrcomphotosh-k-d5981532224sizeso

Clock eye by Bramstone Photography on flickr httpswwwflickrcomphotosbadboy692333409688sizesl

The fonts used in this presentation are Caviar Dreams (this one)

Both were downloaded from wwwfontsquirrelcom ndash follow the links to do the same

All the images from Flickrrsquos Creative Commons were located using wwwcompfightcom which searches Flickr better than Flickr searches itself

I learned the stuff about tax and the Behavioural Insights Team from

Freakonmics Radio which you can listen to here Click the quotes on the slides to be taken to the source of each one

The stats and the things about my own work all relate to the wonderful

University of York Information Directoratehellip