twitter voor onderzoekers
TRANSCRIPT
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Birds of a feather tweet togetherEsther De Smet
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What about you?#KNBtweet
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Digital identity
Discoverability - Open Science
Impact – Storytelling - Authenticity
SOCIAL MEDIA ATTITUDE
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Digital identity
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Goodier and Czerniewicz, http://openuct.uct.ac.za/sites/default/files/Online%20Visibility%20Guidelines.pdf
Assess yourself
Decide on your profile
Availability of your outputs
Communicate &
interact
Digital identity
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Digital identity
Discoverability - Open Science
Impact – Storytelling - Authenticity
SOCIAL MEDIA ATTITUDE
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Science is based on building on, reusing and openly criticising the body of scientific knowledge.
Panton PrinciplesOPEN SCIENCE
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Digital identity
Discoverability - Open Science
Impact – Storytelling - Authenticity
SOCIAL MEDIA ATTITUDE
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What might be the impact of your research?
How to communicate with impact?
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#ShareMyThesis
#TweetYourThesis
@lolmythesis
Typing numbers wrongly in hospitals can kill people. Understanding why it happens can help design better systems and stop it!
Does UK learn from history in Middle East? Could it improve? Crucial research to avoid past mistakes & save blood & treasure.
Can we forecast average weather conditions months in advance? Sure. What about malaria? Yep. How?
I killed a ton of chicken embryos and pulled out their eyes for months, just to find out that chicken eye neurons don’t like chemicals.
Male baboons don't care about the symmetry of female baboon butts, but other females might.
The key to coexistence between big cats and livestock farmers? One word: compassion.
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Pixar says:Why must you tell this
story?What’s the belief burning within you that your story
feeds off of?That’s the heart of it.
AUTHENTICITY
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PEOPLE TOOLS
ONCE YOU’VE GOT THE ATTITUDE, YOU’RE READY FOR THE NEXT STEP
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MEANINGFUL ENCOUNTERSPartners within
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MEANINGFUL ENCOUNTERS
Qui bono?
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MEANINGFUL ENCOUNTERS
Power of a network
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TOOLS
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• Self-promotion• Time
pressures/procrastination
• Exposure of person/ideas
• Plagiarism/commercialisation
• Obligation• Institutional rules
Status anxietyAccelerated academy
Open science
CHALLENGES
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IS IT WORTH IT?(old style)
Highly tweeted articles were 11 times more likely
to be highly cited. (Eysenbach 2011)
Blog posts about recent articles help boost
citations but is looks like a correlation, not
causation. But there are a lot of science blogs…
Social media promotion doesn’t have a significant effect on article download rates when your readers aren’t on social media.Factors driving social
media and citations are different. Social media can not be seen as an alternative to citations.
(Haustein 2015)
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What do you want to achieve by engaging with social media? What is your communication/outreach strategy?
Consider producing social media content as a normal part of your (working) life
Develop a sense of the advantages and limitations of each different platform
Be realistic about the time available to you. Know who can help you.
Be aware of your digital footprint. Invest in visibility.
Re-use content but adapt. Get your timing and story right.
Have fun!
RECAP -MAKE IT WORK FOR YOU
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Generate/refine ideasHone writing skills
Discover/share resourcesCreate a network
Professional developmentCareer opportunities
Media/public engagement
Create involvement
Conference back-channel
SOCIAL
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Let’s Talk about Twitter, Kerry Ann Rockquemore, Inside Higher Ed (20 May 2015)
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Online collaboration: Scientists and the social network, Richard Van Noorden, Nature 512, 126–129 (14 August 2014)
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BIO + PICTURES
SETTINGS
FOLLOWLISTEN
TWEETENGAGE
MONITORGET YOUR HANDLE
OUT THERE
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#ERCchat#PhDchat#PhDlife
#PhDadvice
#ScholarSunday
#AcWri
#openscience
#scicomm
#figureclub
#icanhazpdf
#altac
#overhonestmethods
#sciencefails#Academics
withcats
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VISUALS DRIVE ENGAGEMENT
USING LISTS
RETWEET – MENTION – REPLY – DIRECT
MESSAGE
ILLUSIVE TIMING
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Determine a strategy and
try to stick to it
Management of expectations: bio & content/activity to
match
Tweet ‘thickly’ and according to the rules
Build a network and include influencers
Social medium = interact
Authenticity, niceness, integrity, and common sense
Remember your bubble
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Esther De SmetResearch Department
Ghent University@sterretje8
Thank you for participating!