PowerPoint Presentation

Unleash Your StoryThrough PR1What is PR?2

PR Done Right is a Way to get Leverage3Dollar Shave Club

4You are not in control of the message

5Trends Shaping PR6

Canadians spend more time online than anyone else3731 Pages per MonthAlmost 75 hours per month onlineCIRA Factbook 84% of Ontario Residents are online. (source CIRA Factbook) Canadians visit 3731 pages per month, more than anyone in the world. 50% of Canadians have ordered online, more than the US (only 33%)6/10 Canadians access the internet through mobile devices. 50% of Canadian internet use comes through mobile devices. (source - comscore)

Recent Comscore study shows up to 75 hours per month online: http://www.huffingtonpost.ca/2014/11/12/canadians-time-online-comscore_n_6144340.html

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Bloggers are the new trade media.

69% of Canadians use social media

Social Media Enables Feedback Loops

Communications are integrated

Visual Storytelling has more engagement

Videos

Infographics can help show the story

50% of all web traffic comes through mobile devices. Canadians use apps 80% of the time on mobile versus a browserComscore Research78% of mobile phones are smartphones69% of Canadians actively use social mediaIt's estimated that Canadians who own smartphones and tablets are now spending about 43 per cent of their overall online time within an app.And app usage accounts for over 80 per cent of the time Canadians spend online with a mobile device, versus just 20 per cent spent using a web browser

16How to build your storyKnow Your Buyer & The Reporters Audience

Photo by: SomeformofhumanDell Story Business customer vs Home Customer. 18

What is your buyers pain? Skiing for the first time. Vitamin vs Aspirin vs Turniquet. 19How are you unique?

Product, service, guarantee, niche market, timing, price, promotion. 20Know Why You Exist

What Strategies Work

Hyper-TargetingCreate Valuable Content

Do Something Newsworthy

Be CreativeBuild Relationships

Feed Them

Buy Ads

Become an Expert

Share Insights

Tell Customer StoriesTools to get your story outElements of a Press Release

Press KitCompany OverviewExecutive OverviewRecent LaunchesProduct / ServicesRecent CoverageCustomer TestimonialsFAQsPhotos / VideosContact InfoSamples

Update Your WebsiteGo To Tradeshows

Use Wire Services for Reach

WireService.cais a free serivce

HARO

Use Hootsuite to Time Social Media to PR Releases

UnLeash Your StoryQuestions?