Using Social Media to Find a Job

November 19Tom McMillianTechtao, LLC

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Today’s Objective…

Give you the foundation to use social media

to find a job that you will love

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Agenda

• Why it matters• It is a new brand world• Don’ts• Do’s• Check list

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Why it matters

• Everything you do on the Internet lasts forever

• Search engines enable content to be easily found

• Every word, picture, video and post is forever searchable

• The way you are presented online is a reflection of how people perceive you

Why it matters

Who researches you online?•Hiring managers•Colleagues•Potential clients •Potential mates and in-laws

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Why it matters

You can use social media to

• Learn about careers

• Find out about the culture

of a company

– Will you love working there?

• Expand you network

– Informational interviews & mentors

• Learn about career opportunities

• Help you be smarter during

interviews

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It is a new brand world…

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It is a new brand world

• You are the CEO of Me, Inc.

• Your job is to be the head marketer for the brand called You– It is not just a– You need to adopt best practices– “Do your best and decide how you want

to be judged. And act that way.” — Seth Godin

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ME, Inc

It is a new brand world

My values are... • Achievements

I’m most proud of… • I want to be known as

(or known for)...• How others experience

me is with… • Decide what to keep doing,

stop doing, and start doing. • These are my next

actions… • My Branding Statement • I am moving forward --

integrated and aligned!

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Don’t…

Don’t…

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Don’t…

• Don’t put inappropriate pictures of yourself on the Internet

• Think twice – what you do online is forever

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Don’t…

• Online - don’t write mean or nasty things about someone else or an issue

• Don’t flame or gossip• Don’t swear (my $5 rule)

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I think she is a …..

Don’t LIE!

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Do’s

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Do’s

• You have to give to get!–When making a request always ask, “Can I help you with anything”

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Do’s

“In this world Elwood you must be oh so smart or oh so pleasant.” Well, for years I was smart. I recommend pleasant. You may quote me.

James Stewart as Elwood P Dowd,Elwood P. Dowd’s Philosophy of Life

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Do’s

• Online Avenues

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Do’s

Always, be cognizant of your personal branding•Personal life – Friends and Family– Facebook, Flickr, YouTube, Second Life,

gaming sites

•Business Life– Linked In

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Do’s

Building your presence on Linked In:• Does not cost money• You need to devote the time• Build your network • Develop well-defined goals– Follow through

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Do’s

Step 1 – Create a Compelling Profile•Define yourself

•What you’ve done•What you want to do•How you want to be contacted•What you want to be contacted about

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Do’s

Step 2 – Build your Network• Your online address book• People you meet during the day• People in the news• People you interact with online• When asking someone to become

LinkedIn with you, make your email request personal

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Do’s

Step 3 – Get the Most From Your Connections•Groups•Answers •Jobs•Network Updates -My personal favorite•Recommendations

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Do’s

Groups

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Do’s

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Do’s

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Do’s – Network Updates

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Do’s

To get recommendations, first give recommendations

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-

Do’s

Step 4 – Manage your Social Network•Continue to grow your network•Answer questions, ask questions•Participate in groups, start a group•Once a month go through your profile and make sure it is up-to-date •Every week send a note to a few people in your network

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Danger…Danger…Danger…

• Never leave negative feedback

• Never lie• Don’t’ spam• Don’t gossip • Don’t oversell

yourself– Be real!

Be genuine!

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Your Game Plan

• Always be mindful of enhancing your brand

• Create a presence on LinkedIn• Start to build your network• Answer questions and

Ask questions– Send personal note to folks

thanking them for answering

• Join groups or start your own• Set up informational interviews

and answer job posts• Join the conversation –

“You have to give to get!”• Be pleasant!

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Your Checklist

Give more than you receive Join the conversation and

add value Don’t attack others Don’t sabotage the efforts of others Respect the community

Build quality relationships Be accountable for your actions Be pleasant

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