what is seo and online marketing and why you should care
DESCRIPTION
The slide deck from my introductory workshop at SVC2Baltics, Vilnius, LithuaniaTRANSCRIPT
What Is SEO and Online Marketing
And Why You Should Care
SVC2Baltics, November 2012, @irishwonder
Why Am I Here Talking to You about SEO?
• Online since 1997• Doing SEO since 2000• Inhouse SEO, freelance consulting,
affiliate sites• Experienced in whitehat and
blackhat techniques• Endorsed by industry peers
Why Online Marketing?
Why Online Marketing?
Source: Pew Internet & American Life Project
Online Marketing
(BTW, why are we always talking about Google?)
This is why.
SEO
INTENTION
SEO – Why Position Matters
PPC
PPC
Local Search
Local Search
Social Media Marketing
Social Media Marketing
Social Media Marketing
Online Reputation Management
Online Reputation Management
Google Suggest
Negative SEO
Thank you for your attention!
Feel free to get in touch• [email protected]• Twitter: @irishwonder• Facebook: http://www.facebook.com/
irishwonder• LinkedIn: linkedin.com/in/irishwonder