Why You Should Ignore Bounce Rate Pay no attention to the man

behind the curtain! Well, the

Bounce Rate man at least.

Any marketer who uses Google

Analytics will notice the variety

of reports available them -

among those being the ever-

depressing Bounce Rate report. I

say “depressing" because a

website's

For full article, visit www.marketingtechnology insights.com.

bounce rate is typically sky-high and it's almost impossible to determine what affects it.

What Is Bounce Rate?

The definition of “bounce rate” according to Google Analytics is:

Bounce Rate is the percentage of single-page visits (i.e. visits in which the person

left your site from the entrance page without interacting with the page).