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XXX and YYY Hotels APAC Joint Strategy Slide 2 Simultaneous Initiatives Work Streams Slide 3 Share Shift Sub-Projects Sponsors YYY Hotels Team XXX Team Time FrameAug Nov 2011 Sponsors YYY Hotels Team XXX Team Time FrameJune Oct 2011 Sponsors YYY Hotels Team XXX Team Time FrameDec 2011 Mar 2012 Slide 4 Growth Sub-Projects Sponsors YYY Hotels Team XXX Team Time FrameJuly Dec 2011 Sponsors YYY Hotels Team XXX Team Time FrameMay - July 2011 Sponsors YYY Hotels Team XXX Team Time FrameJan Mar 2012 Slide 5 Growth Sub-Projects Sponsors YYY Hotels Team XXX Team Time FrameJan Mar 2012 Sponsors YYY Hotels Team XXX Team Time FrameAug Dec 2011 Sponsors YYY Hotels Team XXX Team Time FrameSept Nov 2011 Slide 6 Value Proposition Sub-Project SponsorsL. Semark, D. Christensen YYY Hotels Team XXX TeamD. Christensen Time FrameOctober 2011 SponsorsL. Semark, D. Christensen YYY Hotels Team XXX TeamD. Christensen Time FrameJuly 2011 SponsorsL. Semark, D. Christensen YYY Hotels Team XXX TeamD. Christensen Time FrameDecember 2011 Slide 7 Market Focus Sponsors YYY Hotels Team XXX Team Time Frame May - Aug 2011 Sponsors YYY Hotels Team XXX Team Time Frame July - Oct 2011 Sponsors YYY Hotels Team XXX Team Time Frame May - Dec 2011 Sponsors YYY Hotels Team XXX Team Time Frame May - Dec2011 Slide 8 Agreement on project plan, priorities, resources etc. Kick-off of high priority work streams Quick wins from Q2 and Q3 being executed. Medium term initiatives being identified Further work streams initiated, some quick wins identified but not yet executed Final work streams initiated. Quick wins mostly in place and medium term plans rolling out All teams are now managing execution mainly medium term initiatives Medium term initiatives should all be in place by this time and the teams have disbanded Implement Quick Wins Project Timeline Functional Projects Q2 2011 Share Shift Initiatives Working Group Q3 2011 Q2 2012Q1 2012 Q4 2011 Implement Medium Term InitiativesImplement Quick Wins Growth Initiatives Working Group Implement Medium Term Initiatives Value Proposition Working Group Slide 9 Agreement on project plan, priorities, resources etc. Kick-off of high priority work streams Quick wins from Q2 and Q3 being executed. Medium term initiatives being identified Further work streams initiated, some quick wins identified but not yet executed Final work streams initiated. Quick wins mostly in place and medium term plans rolling out All teams are now managing execution mainly medium term initiatives Medium term initiatives should all be in place by this time and the teams have disbanded Project Timeline Market Level Q2 2011 India Q3 2011 Q2 2012Q1 2012 Q4 2011 StrategyQuick WinsMedium Term Initiatives China Strategy Quick WinsMedium Term Initiatives Australia/NZ Quick Wins Medium Term Initiatives Other Medium Term Initiatives Strategy Slide 10 Low hanging fruitTeam effortFocusOne objective80/20 RuleGo on, ask!Show me the $ Rules of Engagement Concentrate on low hanging fruit and implement quickly to capture value as soon as possible Remember it is a team effort and work and ideas should be shared Focus on deliverables within the area you have been asked to look at other ideas should be shared with the appropriate team There is no them only us. There is only one jointly held objective When the time comes, be willing to drop initiatives that are marginal and focus on just those that are likely to be significant No issues are off limits if you believe it may uncover value Its very basic show me the money should be the only criteria used Slide 11 SimplicityDiversityData privacyRealismIdeasPracticalityClients Rules of Engagement Simple ideas are more likely to be successfully implemented Encourage different ways of thinking and dont dismiss any idea without thinking it through carefully Respect the confidential nature of all information, especially client data A series of modest initiatives that together meet the objective may be a more realistic approach than trying to find the solution in one place Encourage ideas and fully explore them all from different angles because it might just be what is needed. Keep an open mind At the time you need to decide what to proceed with, look for initiatives that are likely to strike green lights. If its too hard to implement, it is probably best not to attempt it Never forget where our revenue comes from, and initiatives must make sense for clients