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Yard Signs Case Study: Park Place Townhomes

•Park Place Townhomes, owned by Pristine Properties, was built in 2006 in Evansville, Indiana.

•Regina Bartz manages Park Place, which is situated just on the edge of Evansville, close to downtown.

•Since its opening 5 years ago, the property has seen tremendous success and growth.

•Bartz attributes this to a well-defined market position and effective use of advertising.

Property Overview

•Park Place has a prime location, with consistent traffic passing the property on a daily basis.

•A large metal yard sign was placed in front of the property with the name and phone number of the leasing office.

•Smaller aluminum signs are used around the property which promote the key benefits of the property.

•Park Place spent $3,000 on the permanent sigs.

•An additional $2,000/year is used for temporary signs promoting current leasing specials and property-wide events.

Use of Signs

•The entrance sign is the first impression that Park Place makes on visitors, which often leads to a lease.

•Using only the signs for marketing, the property has never fallen below 85% percent capacity, and is usually at 90-95%.

•70% of residents renew their lease, which is incredibly-high for the leasing industry.

•The formula has been so successful that Pristine Properties now uses only sign marketing at all 300 of its properties nationwide.

Outcome

•Your entrance or welcome sign is the first impression customers have about your business.

•Spend the money to make it look professional, attractive, and welcoming. This one-time expense will continue to pay off. •If you have a great location, play it up to your customers.

•Don’t focus on off-site advertising, as potential customers pass by every day—simply divert their attention toward you. 

Business Recommendations

Way To Go, Park Place Townhomes!

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