Canadian Sport Horse Association Advertising & Sponsorship 2013

About the CSHA

The Canadian Sport Horse is the ultimate ‘made in Canada’ equine athlete, competing in dressage, jumper, eventing and hunter disciplines, locally, nationally and internationally. Canadian Sport Horses are ridden by some of the top names in the equestrian world,including show jumpers Hugh Graham, Amy Millar and Yann Candele, eventers Rebecca Howard and Selena O’Hanlon and dressage riders Susanne Dutt-Roth and Esther Mortimer.

As well as at the high performance ranks, you’ll find Canadian Sport Horses carrying their amateur riders to the winner’s circle at all levels of equestrian sport.Some of the most prestigious performance horse stables in Canada, including King Ridge Stables, Lothlorien Farm, Millar Brooke and Zeidler Farm proudly breed Canadian Sport Horses. Some notable Canadian Sport Horses include: King Ridge’s grand prix jumpers Executive Privilege 3E and Distant Star 3E; 2011 Pan Am Canadian eventing team mount Foxwood High; up-and-coming jumpers Fine Time M, bred by Millar Brooke Farm and Ann Mathews, and the Zeidler Farm’s Lavender ZF and India Blue ZF. Canadian Sport Horses competing internationally include Riddle Master (2012 London Olympics, 2010 World Equestrian Games, eventing); Foxwood High (2011 Pan Am Games, eventing); and Viva’s Veroveraar (2011 Pan Am, dressage). These horses are F1, or first generation Canadian Sport Horses, while F0 (foundation) horses continue to be important to Canadian Sport Horse breeding, such as Olympic gold medal show jumper stallion Hickstead and internation-al grand prix dressage stallion, Lingh. Hickstead and Lingh are Platinum premium stallions; Platinum is the highest performance approval rating for the Canadian Sport Horse Association.

We also recognize the importance of mares to a performance breeding program. King Ridge Stables, Lothlorien Farm and the Zeidler Farm are breeders who exclusively use a number of proven top performance mares in their breeding programs. Carlotta Singular la Magnifica, ridden by Yann Candele, for example, is approved for future breeding with CSHA.

CSHA History

Established in1926, the CSHA is incorporated under the Animal Pedigree Act and is the official registry of sport horses in Canada. The CSHA is also a member of the World Breeding Federation of Sport Horses and breed member affiliate of Equine Canada. As an Evolving Breed, the CSHA allows breeders the flexibility to plan breeding programs based on genetics and market trends, while having the credibility of registering their horses with an internationally respected studbook.The Canadian Sport Horse Association had the first open studbook in North America to include European warmbloods in its pedigrees. Our Evolving Breed status is an extremely advantageous brand position for the international marketing of Canadian-bred horses. If you are looking to purchase a progressively bredperformance horse that incorporates the very best of North American and Europeanperformance bloodlines, a Canadian Sport Horse is the clear choice.

The CSHA and its membership are part of the equine and agriculture communities in Canada with a goal to ensure a viable future for members by providing assistance and developingprograms to ensure that future domestically and internationally. Our mandate is to promote the awareness of Canadian Sport Horses, to keep records,organize inspections and to provide information and assist breeders with trustworthyregistration in keeping with respected International standards.

Mare & Stallion Inspections

The Canadian Sport Horse Association has been inspecting horses for breed improvementsince its incorporation in 1933. All horses intended for breeding purposes must be inspectedand to be approved, must meet the required criteria for sport horse type.Sight unseen approvals may be given for mares and stallions based on their approval withtheir stud book or origin or on their high performance accomplishments as well as pedigree,such as Olympic Gold Medalist Eric Lamaze’s Hickstead. Internationally performing stallions and mares help CSHA to incorporate high performanceathletes into the breeding population.

CSHA Shows and Events

To help our members promote and prepare their Canadian Sport Horses for competition, the Association puts on breed shows, graciously hosted and manned by many volunteers andsupported by our sponsors, jumping and handling clinics, and inspections for mares andstallions. The CSHA hosts the qualifiers for the Royal Agricultural Winter Fair’s prestigious Governor General’s Cup and Lieutenant Governor’s classes as well as a full breeding division at the Royal.

CSHA Website and Social Media

Informative industry articles and a Blog about what is happening with Canadian SportHorses are posted on our comprehensive website. Our e–newsletter conveniently delivers CSH news to subscribers’ in-box. Sign-up is free though the CSHA website: http://www.cs-h-a.org The Association attends functions such as the Everything Equine trade show, the WorldBreeding Federation annual general meeting, & provincial equestrian federation events.The CSHA encourages people to join our page on Facebook and “Follow Us” on Twitter @ cdnsporthorse Sponsorship and advertising opportunities are available to our members and public on the

CSHA website. Members are also encouraged to submit stories and photographs of their horses in action. Canadian Sport Horse Association www.c-s-h-a.org

in the dressage ring on cross country over fences

Royal Agricultural Winter Fair Cup Selection Qualifiers, RCRA, Newmarket

ON

CSHA Signature Breed Series & CSHA Sanctioned Shows

CSHA High Performance Recognition

CSHA Signature Breed Show Program Advertising 2013Full Colour Ad Specifications 1/8 page 3.25”w x 2“h $ 401/4 page 3.25”w x 4“h $ 701/2 page 6.50”w x 4“h $ 85Full page 6.50”w x 8“h $140

*All artwork must be supplied as press ready pdf or jpg at 300 dpi @ 100%. Note: Artwork not supplied press ready additional $25. Custom design available from $75 email: canadiansporthorse@gmail. All rates plus taxes extraDeadline for submissions - Friday Sept 14, 2012 5:00 p.m.

RAWF Governor General’s & Lieutenant Governor General’s Cup Qualifiers Program 2013, Royal Canadian Riding Academy, Newmarket, ON Full Colour Ad Specifications

1/8 page 3.25”w x 2“h $ 70 1/4 page 3.25”w x 4“h $ 125 1/2 page 6.50”w x 4“h $ 165 Full page 6.50”w x 8“h $ 275 “

*All artwork must be supplied as press ready pdf or jpg at 300 dpi. @ 100% Note: Artwork not supplied press ready or requiring intervention additional $25. Custom design available from $75 email: canadiansporthorse@gmail. All rates plus taxes extraDeadline for submissions : Friday Sept 14, 2012 5:00 p.m.

*Multiple discount available 3%.

Royal Canadian Riding Academy, Newmarket, ON

Signature Breed Show & Provincial Ontario Foal Championship

www.c-s-h-a.org www.canadian-sport-horse.org

Canadian Sport HorseAssociation

Featuring Thoroughbred

Recognition Classes * see class list for eligibility requirements

Saturday, Sept 22, 2012Royal Canadian Riding Academy, Newmarket, ON

RAWF Governor General’s & Lieutenant Governor General’s Cup Qualifiers

www.c-s-h-a.org www.canadian-sport-horse.org

Canadian Sport HorseAssociationPresents

Open to all registered Canadian bred 3 year oldsSept 23 & October 8, 2012

CSHA Stallion Directory1/2 Page $325.00Full Page $475.00Inside Front Cover $575.00Inside Back Cover $575.00Outside Back Cover $625.00

Full Colour Ad Specifications

SIZE BLEED LIVE AREA TRIM SIZEInside front/back cover 6” x 8 ¾” 4 ¾” x 8” 5 ½” x 8 ½”Full Page 6” x 8 ¾” 4 ¾” x 8” 5 ½” x 8 ½”2 Page spread 11 ½” x 8 ¾” 10 ½” x 8” 11” x 8 ½”Half Page (horizontal) 6” x 4 ½” 4 ¾” x 4” 5 ½ x 8 x ½”

The CSHA Stallion Directory is created on an IBM platform, files must be Indesign compatible, with fonts and images all supplied or must be cross-platform files such as .tif, .jpeg, or PDF.Resolution: 300dpi @ 100%Files fewer than 2 MB may be sent by email to csha@canadian-sport-horse.orgFiles over 2 MB should be sent on CD to: Canadian Sport Horse Association, Box 970, Richmond, ON K0A 2Z0

Submission Deadline : December 1st, 2013 5 p.m.

1

2012 Stallion Directory

CSHA National Sponsorship Opportunities

Visibility taylored sponsorship to suite your budget. Personally taylored packages according to sponsorship level. Your package items may include:• High Performance sponsor recognition at Signature Event

• Title sponsorship of National or Regional Class

• Corporate name & logo on promotional material: advertisements, posters, brochures,website & programs.

• High profile placement & product type exclusivity.

• Full Page ad in CSHA Stallion Directory

• Click through ad in e-newsletter,

• Click through ad CSHA Website

• Social Media exposure

• Participation in awards presentations in the ring

• Corporate banner displayed at events

• Company profile announced during events

• Trophy, cooler and/or prize @ select events.

• CSHA corporate name/logo on CSHA promotional wear.

• Premium seating for guests in preferred seating areas.

• Catered lunch for guests in VIP area.

• VIP parking or valet where applicable @ CSHA Signature & Elite Event

• Box or premium seats @ elite competitive event

*Note: all pkgs based on availability and taylored to reflect negotiations and package budget. Limited number of packages available per year.

Platinum $25,000

Gold $15,000

Silver $10,000

Bronze $ 5,000

Showcase $ 2,500

CSHA National Sponsorship Opportunities Regional Sponsorship Opportunities

Signature Event Sponsor $1000 Regional signature event program ad full page Click through logo in E-newsletter 2 editions Place ad on CSHA Website for 6 months - high season July to December Social Media mention through Facebook and Twitter. Corporate banner & display position in ring, position for literature distribution Trophy, cooler and/or prize @ select event. VIP seating based on availability Company profile annouced during event Participation in awards presentations in the ring Identified as sponsor in list

Class Sponsor $500Class sponsor for selected class @ regional signature event Opportunity to present class ribbons with announcement of sponsorship Banner position in ring. Table space for literature 1/4 page ad in program Identified as sponsor in list

Class Sponsor $250 Class sponsor for selected class @ regional signature event . Opportunity to present class ribbons with announcement of sponsorship Table space for literature1/8 page size ad in program Identified as sponsor in list

Raffle Basket $150 + Donation of product or sponsor raffle basket item to be displayed at location of breed show/cup qualifiers. Table space for literature Sponsor announced at event throughout day Identified as sponsor in list.

Donation $100 + Monetary donation to event. Annoucement of donor during event Identified as donor in list.

* All artwork, posters, banners, ads, literature supplied by sponsors. Custom artwork available by quote upon request in addition to level above.

Canadian Sport Horse Association2012 Online Advertising Opportunities and Rates

Great for advertising and promoting farms, businesses, horse sales, real estate or events

Website AdvertisingSIZE A$ 250 per 1 year$ 175 per 6 months$ 100 per 3 months$ 50 per month

SIZE A$ 125 per 1 year$ 85 per 6 months$ 50 per 3 months$ 25 per month

• Ads will be accepted in webready GIF or JPEG format.( see size specifications)

• All ads appear in right hand advertising column posi-tioned with rotating ads ( 4 ads per position maximum) on HOME page

• Please provide a URL for your banner.

• No additional pay per click or per view fees.

• Ads will be placed upon receipt of payment.

• Banners should be submitted as an email attachment to: csha@canadian-sport-horse.org (Canadian Sport Horse Association)

• Banner ad design is available upon request @ $75 per ad from supplied approved images, text and logo

• Prices are subject to change without notice.

• All Prices are doubled for non-members.

E Newsletter AdvertisingSIZE A$ 100 for 1 month$ 185 for 2 months$ 275 for 3 months$ 350 for 4 months

SIZE B$ 50 for 1 month$ 95 for 2 months$ 140 for 3 months$ 185 for 4 months

• Ads will be accepted in webready GIF or JPEG format.( see size specifications)

• All ads appear in right hand advertising column 3 advertisers per edition only.

• Please provide a URL for your banner.

• No additional pay per click or per view fees.

• Ads will be placed upon receipt of payment.

• E news ads should be submitted as an email attachment to: csha@canadian-sport-horse.org (Canadian Sport Horse Association)

• Ad design is available upon request @ $75 per ad from supplied approved images, text and logo

• Prices are subject to change without notice.

• All Prices are doubled for non-members.

SIZE A 175 px x 200 pxweb jpeg or gif

SIZE B 175 px x 100 pxweb jpeg or gif

SIZE B 175 px x 100 pxweb jpeg or gif

SIZE A 175 px x 200 pxweb jpeg or gif