홍익경영혁신2015 a831219 이규희

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1KT, 2015-09-16 16:34 A 40, . ( ) . A 6000( ). 4 A 200 . KT KT 16 . , 100 1 10 . A 2100 . 65% . KT .

6000 KT 590( 1 ). 590 , KT .

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solution

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INDEX CONTENT1. 2. 3. 4. 5. 6. 7.

1. 1. 2. . . . ,

() 1. () 2. () .()

1. (2) .

2. 1 . . . . , .1.

2. :

:

:

:

: 103 17 1.

3. 1. 2.

3. 1. 234121%16%10%47% kt

3. SWOT 1. SWOT

(O) (T)

(S)

(W)

4. 1. 2. 2 . . . .

2 . 10 12 . 1 . 1 . .

.

4. 1. , .2. . .

4. STP 1. S : ,

T : ,

P : (, )2.

5. 1. (Price) 2 : 3000

1 : 30002. (Place) .

6. () 1. ( ) ()2 2 3,000/()15(50 )1 1 3,000/()15(50 )

= :30 :30

6. () 1. 100,000,000 (30) 3,000,000,000 3,000,000,0003,000,000,000 ()200,000,000 300,000,000 * ( )1,500,000,000272,727,272 2,272,727,272 727,272,728

7. , 1. .2. .

,