홍익경영혁신2015 a831219 이규희
TRANSCRIPT
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1KT, 2015-09-16 16:34 A 40, . ( ) . A 6000( ). 4 A 200 . KT KT 16 . , 100 1 10 . A 2100 . 65% . KT .
6000 KT 590( 1 ). 590 , KT .
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solution
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INDEX CONTENT1. 2. 3. 4. 5. 6. 7.
1. 1. 2. . . . ,
() 1. () 2. () .()
1. (2) .
2. 1 . . . . , .1.
2. :
:
:
:
: 103 17 1.
3. 1. 2.
3. 1. 234121%16%10%47% kt
3. SWOT 1. SWOT
(O) (T)
(S)
(W)
4. 1. 2. 2 . . . .
2 . 10 12 . 1 . 1 . .
.
4. 1. , .2. . .
4. STP 1. S : ,
T : ,
P : (, )2.
5. 1. (Price) 2 : 3000
1 : 30002. (Place) .
6. () 1. ( ) ()2 2 3,000/()15(50 )1 1 3,000/()15(50 )
= :30 :30
6. () 1. 100,000,000 (30) 3,000,000,000 3,000,000,0003,000,000,000 ()200,000,000 300,000,000 * ( )1,500,000,000272,727,272 2,272,727,272 727,272,728
7. , 1. .2. .
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