50 things your economic restructuring can do. 50 things... · todd barman, september, 2011 1 ......

50 Things Your Economic Restructuring Committee Can Do

Todd Barman, September, 2011

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A Four Point Approach to Economic Development50 things your economic restructuring committee can do

Todd Barman,Senior Program Officer

A Four Point Approach to Economic Development

Framework for the 50 things

8:30 - 9:00

Main Street Four-Point Approach®A Four Point Approach to Economic Development

• Asset based economic development• Heritage asset

• Built history (Design +)• Cultural history

(Promotion +)(Promotion +)• Human asset

• Owner operators (Economic Restructuring +

• Engaged public (Organization +)



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• Commercial development• Property development/

management (Design)• Leasing (Economic g (

Restructuring)• Marketing (Promotion)• Human/financial

resources (Organization)


• Shared development responsibilities.• Design and developing

space• Organization and g

developing partners• Promotion and

developing markets• Economic

Restructuring and developing businessesMarket driven

• Shared responsibility for building relationships

• Shared responsibility for inspiring action• Mission, vision, market position and brand• Downtown development plan

• Shared responsibility for knowing the market

Mechanisms for facilitating the development process

• Shared responsibility for knowing the market• Performing ongoing targeted market research

• Coordination• Board oversight; cross committee work/action

planning, joint projects; periodic joint meetings• Staff



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• Plant the seed for entrepreneurship and grow entrepreneurial spirit/culture

• Grow entrepreneurial ventures (Phase 1)

• Attract entrepreneurs to the Main Street district

Economic Restructuring Committee responsibilities

and field entrepreneur inquiries

• Continue growing entrepreneurial ventures(Phase 2)

• Proactively recruit entrepreneurs

Things to help build relationships

9:00 – 9:15

Strategy #1

• Help MS program build relationships• Match each business

and property owner with the right liaison

• Case examples

• Viroqua Partners (WI) Shepherding Program

• Resource(s)• Bibliography of

credibility/trust articles

• Exercise



4

Strategy #2

• Help MS program build relationships• Create business owners

and property owners groups• Resource(s)

• Breakfast Bites: Downtown Business

• Case examples• Georgetown (TX) Breakfast

Bites• Main Street Chippewa Falls

(WI) Social Networking

Downtown Business Owners Offer Good Advice to Chew On (MSN)

Strategy #3

• Help MS program build relationships

• Foster landlord/tenant collaboration, partnership

• Case examples

• ___

partnership

• Resource(s)

• Sample/boilerplate prorated, escalating, and/or profit sharing leases

Strategy #4

• Help MS program build relationships

• Take the lead on developing economic partners

• Case examples

• Roseburg (OR) Upper Floor Redesign Project

partners



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Things to help inspire action

9:15 - 10:15

Strategy #5

• Help MS program inspire action

• Craft or recraft your mission statement

R ( )

• Case examples

• ___

• Resource(s)

• How to instructions

Strategy #6


• Craft or recraft your vision statement

R ( )

• Case examples

• Monroe (WI)

• Resource(s)

• How to instructions



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Strategy #7


• Craft or recraft your market position statement

• Case examples

• Easton, a lifestyle center in Columbus (OH)

statement

• Resource(s)

• Handout

• Exercise

Strategy #8


• Craft or recraft your brand

R ( )

• Case examples• Rutland (VT)• Denton (MD)

• Resource(s)

• The Branding of Downtown Boulder (MSN)

Strategy #9

• Help MS program inspire action• Craft or recraft your

downtown development plan

• Resource(s)

• Case examples

• Altavista (VA)

( )• Main Street at Work:

Designing a Marketplace



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Strategy #10

• Help MS program craft or recraft your downtown development plan

• Become students of successful

• Case examples

• ___

marketplaces

• Resource(s)

• Call of the Mall by Paco Underhill

• Design Field Study

Strategy #11

• Help MS program craft or recraft your downtown development plan• Define the market you

will go after, not the market your will settle

• Case examples

• Hutchinson (KS) market recapture

market your will settle for

• Resource(s)• www.danth.com/pdf/Ni

che_Revitalization_Strategies.pdf

Strategy #12

• Help MS program craft or recraft your downtown development plan• Visually map out or

model your ideal/dream marketplace

• Resource(s)

• Case examples• Blackstone (VA)• Beloit mapping and modeling

exercises (Legos)

• Resource(s)• Niches and Clusters fact

sheet• Downtown Development

Plan Pros and Cons fact sheet

• Exercise



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Strategy #13

• Help MS program craft or recraft your downtown development plan• Take the lead on selling

the Downtown Development Plan

• Case examples• Downtown Gardiner (ME)• On Broadway, (Green Bay,

WI)

Development Plan• Resource(s)• Downtown Gardiner

(ME) Vision piece• Larsen Green

marketing piece

Strategy #14

• Help MS program craft or recraft your downtown development plan• Coach individual

developers/investors on the collective goal of

t k t l

• Case examples

• Main Street Canal Winchester (OH)

a strong marketplace• Resource(s)• See coaching

resources under strategy #40

Things to help coordinate the development process

10:15 - 10:30



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Strategy #15

• Help MS program coordinate the development process

• Formalize board oversight

• Case examples

• ___

oversight

Strategy #16


• Establish cross committee

• Case examples

• ___

committee work/action planning, tackle joint projects

Strategy #17


• Hold periodic joint committee meetings

• Case examples

• ___

committee meetings



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Things to help MS program know the market

Break 10:30

10:45 - 11:15

Strategy #18

• Help MS program know the Market

• Assemble past market research/analysis efforts

• Case examples

• ___

analysis efforts

Strategy #19

• Help MS program know the Market• Create and maintain a

property and business inventory• Encourage businesses

• Case examples• Sheridan (WY)• De Pere (WI)

Encourage businesses to do the same (POS)

• Resource(s)• www.uwex.edu/ces/cce

d/downtowns/dma/1.cfm• www.downtown-

diva.com/database.php



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Strategy #20


• Analyze your business mix

R ( )

• Case examples

• Dodge City (KS)

• Resource(s)

• www.uwex.edu/ces/cced/downtowns/dma/3.cfm

• Exercise

Strategy #21


• Learn how to access and interpret secondary data

• Case examples

• ___

secondary data

• Resource(s)

• ESRI

• CLARITAS

Strategy #22


• Document and communicate the local economics of

• Case examples

• ___

local economics of historic preservation through local cases and testimonials

• Resource(s)

• Don Rypkema



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Strategy #23

• Help MS program know the market• Perform ongoing targeted

market research• Answer market

questions to inform your

• Case examples• Emporia (KS) Student Surveys• Cambridge (MD) Main Street

retail focus group

questions to inform your development decisions

• Resource(s)• Chapter/

section fromRevitalizingMain Street

Strategy #24

• Help MS program know the market• Help businesses keep pace

with the market• Build the capacity of

downtown businesses to pose and answer

• Case examples• Tapatinis, Barracks Row (DC)• Wardrobe Safari, Port

Washington (WI)• Main Street Wausau, Inc.’s (WI)

uniform (or expanded) business hours initiativep

questions to inform their own decisions

• Resource(s)• Network Notes: Soft

Opening• ICSC trends

• www.icsc.org/cgi/displaybook/000300

Things to plant the seed for entrepreneurship and grow entrepreneurial spirit/culture p

11:15 – 11:45



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Strategy #25

• Plant the seed for entrepreneurship and grow entrepreneurial spirit/culture• Show and tell people

• Case examples• Ellensburg (WA) Downtown

Association’s Emerging Entrepreneur Symposium

about the value and importance of homegrown, independent, and entrepreneurial businesses

Strategy #26


• Establish or support

• Case examples• Simsbury (CT) Main Street Partnership &

Simsbury High School Culinary Arts Training Pilot Program

• Start Your Own Business Course, Flint Hills Technical College (Emporia, KS)

ppentrepreneurship coursework in schools

• Resource(s)

• Start You Own Business Course flyer

Strategy #27


• Create and maintain

• Case examples• Are You a B-Girl? (NJ)• Viroqua (WI) Area Young

Professionals

• Create and maintain an entrepreneurial network



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Strategy #28


• Provide “soft” training

• Case examples

• ___

• Provide soft training

Strategy #29

• Plant the seed for entrepreneurship and grow entrepreneurial spirit/culture• Be entrepreneurial as a

committee and

• Case examples• Allston Village (Boston, MA) VIP

(Valet Instead of Parking)• Downtown Diva

committee and organization

• Resource(s)• Susan J. Ellis,

www.energizeinc.com/hot/2005/oct05.html

Things to grow entrepreneurial ventures: Phase 1

Lunch 11:45

12:45 – 1:15



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Strategy #30


• Learn how good businesses work then communicate best

• Case examples• Ellensburg (WA)

Business Brownbag Bookclub

communicate best business practices

• Resource(s)

• Why We Buy: The Science of Shopping by Paco Underhill

Strategy #31


• Be a Business Information Center

i t t il

• Case examples• EntreprenOrrville. Orville (OH)• Corvallis, OR Lending Library

• www.mainstreetorrville.org/entreprenorrville-center-business-innovation

Strategy #32


• Facilitate access to existing human capital

• Case examples• Shirt Tales (NE) job shadow

opportunity• Coffeeville (KS) business

succession assistance

capital



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Strategy #33


• Facilitate access to existing financial capital

• Resource(s)

• Case examples• Northeast Wisconsin Business

Plan Contest• The Des Moines County

Business Plan Competition (IA)

Resource(s)

• www.thenewnorth.com/thenewnorth/newrep/business+plan+contest/default.asp

Things to attract entrepreneurs to the Main Street district and field entrepreneur inquiries q

1:15 - 1:45

Strategy #34

• Attract entrepreneurs to the Main Street district and field entrepreneur inquiries

• Document and

• Case examples• Cambridge (MD) renewal letter• Stevens Point ADB Annual

Report

• Document and communicate your tangible and intangible successes



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Strategy #35

• Attract entrepreneurs to the Main Street district and field entrepreneur inquiries• Market your Business

Information Center and

• Case examples• A Guide to Starting your Business in

Biddeford (ME)• Garden City (KS) Downtown Vision, Inc.’s

Second Story Residential Development CD

Information Center and available human and financial capital

• Resource(s)• www.mdf.org/docume

nts/Biddefordbusinessretention-3.pdf

Strategy #36

• Attract entrepreneurs to the Main Street district and field entrepreneur inquiries

• Leverage heritage

• Case examples

• ___

• Leverage heritage assets

• Differentiate the district based on its’ built and cultural history

Strategy #37

• Attract entrepreneurs to the Main Street district and field entrepreneur inquiries• Market the district as

being entrepreneurial f i dl

• Case examples• Paducah (KY) Artist Relocation

Program• Blue Collar Creative (Oregon

City, OR)

friendly• Resource(s)• www.paducahalliance.

org/artist_relocation_program.php

• www.bluecollarcreative.org/Oregon-City/



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Things to continue growing entrepreneurial ventures: Phase 2

Break 1:45

2:00 – 2:30

Strategy #38

• Continue growing entrepreneurial ventures (Phase 2)• Become an incubator-

without-walls• Resource(s)

• Case examples

• Leavenworth (KS)

( )• Down East Business

Alliance (ME) Incubator Without Walls and Experiential Tourism Incubator Without Walls Factsheets

Strategy #39

• Continue growing entrepreneurial ventures (Phase 2)• Provide personal

training/coaching• Resource(s)

• BizFizz www.bizfizz.org.uk

• Case examples

• Marc Levin, Mallove’sJewelers (CT)

• Center for Rural Entrepreneurship www.energizingentrepreneurs.org

• Coach U www.coachinc.com• The Coaches Training

Institute (CTI) www.thecoaches.com

• NLP



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Strategy #40

• Continue growing entrepreneurial ventures (Phase 2)• Indirectly leverage heritage

assets• Developing property

owner ability to profitably

• Case examples

• ___

y p ylease historic spaces

• Developing business owner ability to tie business concepts to historic spaces, quality materials and craftsmanship

Strategy #41

• Continue growing entrepreneurial ventures (Phase 2)

• Create new financial capital

• Case examples• Beloit (WI) Façade and Upper Floor

Housing Grant Programs• Jackson (TN) Downtown Development

Corporation• De Pere (WI) Business Plan Contest

capital

• Resource(s)

• www.downtownjackson.com/about/downtown_jackson_incentive_programs.php

Strategy #42

• Continue growing entrepreneurial ventures (Phase 2)

• Reduce disincentives

• Case examples

• Peabody (KS) High Speed Internet



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Strategy #43

• Continue growing entrepreneurial ventures (Phase 2)• Incentivize targeted

entrepreneurial ventures• Resource(s)

• Pop Up Shops Generate

• Case examples

• H-PUP, (Cambridge, MD)

Pop Up Shops Generate Holiday Excitement (MSN)

• Bristol (CT) Development Authority Downtown Restaurant Attraction/Incentive Program

• Pawtucket (RI)’s Restaurant Loan Program

Strategy #44

• Continue growing entrepreneurial ventures (Phase 2)• Develop community-owned

and supported businesses (ideally with heritage tied business concepts)

• Resource(s)

• Case examples

• Rawlins (WY) Main Street Gallery

Resource(s)• Community Owned

Businesses: How Communities Become Entrepreneurs (MSN)

• Community-Owned Stores: New Anchors for Older Main Streets (Forum)

• How to Launch a Community-Owned Store, www.bigboxtoolkit.com

Strategy #45

• Continue growing entrepreneurial ventures (Phase 2)• Take the lead on creating

leasable space• Resource(s)

• Community Initiated

• Case examples• Hotel Hilton/Turtle Creek Bookstore (WI)• Larsen Green Development project (WI)• Ripon (WI) Pratt’s Block & 114 Scott St.

Community Initiated Development: A Manual for Community-Based Real Estate Development by Donovan Rypkema• www.preservationbooks.

org/Bookstore.asp?Item=1342



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Things to proactively recruit entrepreneurs

2:30 - 3:00

Strategy #46


• Prioritize entrepreneurs within your entrepreneurial

• Case examples

your entrepreneurial network (see #28)

Strategy #47


• Prioritize entrepreneurs running business

• Case examples

• Watertown (WI) Main Street Community visits

running business outside the downtown



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Strategy #48


• Prioritize entrepreneurs running home based

• Case examples• Emporia (KS) “Home Based

Business” membership level and Quarter Mania

running home based businesses

Strategy #49


• Build relationships with priority entrepreneurs

• Case examples

• Augusta (KS) letter writing campaign

entrepreneurs

Strategy #50


• Celebrate successful entrepreneur recruitment

• Case examples

• Main Street McDonough (GA)

recruitment

• Resource(s)

• www.mcdonoughga.org/news-press.html



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Make sure…

• The Design Committee is developing space

• The Promotion Committee is d l i tdeveloping customers

• The Organization Committee is developing partners

Resources

• Online• [email protected]• www.preservationnation.org/main-

street• MS list serve

• Publications• Revitalizing Main Street• Main Street Now

A hi f M i St t N• Archive of Main Street News• NTMSC On-Site Services

• Consulting & Technical Assistance• Training & workshops

• National Conferences• Preservation: Buffalo, NY, October 19-

22, 2011• Main Street: Baltimore, MD, March

2012

50 things your economic restructuring can do. 50 things... · todd barman, september, 2011 1 ......

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