6 remarketing strategies to reach a tesla level in ecommerce - canopy
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canopy.ro TAKING DIGITAL TO NEW HEIGHTS
6 Remarketing Strategies to Reach a
Tesla Level in Ecommerce
CRISTIAN IGNAT
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Why is remarketing so important?
- Online is so easy to change your mind about buying
- Online is so easy to compare products & services
- Online is so easy to do research
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Why is remarketing so important?
http://www.digitalstrategyconsulting.com/intelligence/2014/11/savvy_shoppers_make_9_visits_to_a_retailers_site_before_deciding_to_buy.php
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Why is remarketing so important?
https://info.advertising.expedia.com/travel-multi-device-usage
canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro
Why is remarketing so important?
https://info.advertising.expedia.com/travel-multi-device-usage
canopy.ro TAKING DIGITAL TO NEW HEIGHTS canopy.ro
Why is remarketing so important?
https://info.advertising.expedia.com/travel-multi-device-usage
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You DO want the visitors to come back to your website. Be a Tesla for them .
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Show the exact products that the visitor has looked at more closely after he leaves the website.
1. Dynamic Remarketing
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2. Abandoned carts
http://baymard.com/lists/cart-abandonment-rate
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2. Abandoned carts
http://baymard.com/lists/cart-abandonment-rate
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2. Abandoned carts
http://baymard.com/lists/cart-abandonment-rate
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3. Remarketing Lists for Search
calvin klein pyjamas mens
calvin klein nightwear
pyjamas
nightwear
1st search 2nd search
calvin klein pyjamas mens
calvin klein nightwear
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4. Remarketing on Facebook
calvin klein pyjamas mens
calvin klein nightwear
1st search 22.00 – 00.00 00.00 – 4.00
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BONUS: Remarketing is now cross device for GDN & DoubleClick Bid Manager
https://adwords.googleblog.com/2016/09/New-Digital-Innovations-to-Close-the-Loop-for-Advertisers.html