amc2014 fossemail

Michael Z. Daryabeygi michael@ ginkgostreet.com @ginkgostreet ~ @ginkgoMZD 888-223-6609

Demystifying Mass Emailing

with Free and Open Source Software

#CiviCRM ~ #AMC2014 ~ #FOSSEmail

What to Expect

Overview of Emailing Guidelines to Follow

Examples with CiviCRMWorkshop on Writing Strategic Emails

Demystifying Mass Email with Free Software #FOSSEMAIL #AMC2014 #CiviCRM

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What is Mass Email?

A Broadcast MessageDelivered to Interested Parties

With a Call to Action

(NOT Un-Solicited SPAM)


Examples

Newsletters Events Donations Mobilization

Demystifying Mass Email with Free Software #FOSSEMAIL #AMC2014 #CiviCRM *?

Key Components

Targeted and Appropriate A Hook Clear Messaging Valuable Content Clear Call to Action


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Infrastructure

Templates/Design Collection/Sign-Up List Management Scheduling SMTP (Sending Server) Metrics


CiviCRM Project

CRM = Constituent Relationship Managementhttp://civicrm.org

FOSS = Free(dom) Open Source Software“Alternative terms for Free Software” - Wikipedia

http://is.gd/fossterms


CiviCRM

Open Source License Truly Customizable Real-world Feature Set Built for and by Organizers Community of Support


List Hygiene

Get Opt-Ins Respect Opt-Outs (Don't SPAM!) An Opt-Out link is required by law Run regular dedupes of your list Allow for easy update of your contact's interests


Dedupe in CiviCRM

Use integrated forms to avoid duplicates in the first place

Batch dedupeManual Dedupe


Dedupe in CiviCRM


Sign-Ups

Ask on your homepage Ask on an issue site/page Collect more info Keep a low barrier to participate Collect in-person sign-ups Avoid competing channels (fb/twt)


Sign-Ups

Wordpress PluginsDrupal BlocksStand-alone pagesDrupal WebformGravity Forms (coming soon)


List Management

Create Groups explicitly, or automatically with a saved

search.


List Management

TODO: ElaborateSegmentationA/B Testing


Create a Mailing in CiviCRM

TODO: ElaborateCreate mailingReview status


Create a Mailing in CiviCRM

TODO: Elaborate


Mailing Reports

Valuable Content


Composition

Valuable ContentTo be heard through the noise, provide value to

your audience. Respect their time and they will reward you accordingly.


Composition

~ Appropriate:On Mission

Tailored to the RecipientConsistent


Content is King

Establish a reputationReward their attention

PersonalizedEasy to Scan

Get them to click-through


CompositionTemplate – Eye-Catching but simple

Device Compatible

Build your own zurb.com/ink

https://www.campaignmonitor.com/resources/will-it-work/

or use a toolMail Chimp


Call to Action

The one thing you want them to do should be obvious.

DonateSign

Fill out a form/surveyRegister to Participate


The Hook

Subject Line TacticsUrgent

InformalTo the PointSensational


Workshop

Form GroupsNewsletter, Event, Mobilization,

Donation

Create your Scenario


Workshop

Exercise OneWrite a content outline.Write 5-10 One-sentence summations of your message

Create a Targeting (Segment) Strategy


Workshop

Exercise TwoWhat is your Call to Action?Write 5-10 One-Sentence Calls to Action


Workshop

Exercise 3 Write at least 10 Subject Lines

Remember:UrgentTransparentYour Identity


Workshop

Final Exercise

Score componentsSelect Top 3 Messages


Come to DC!


Thank You!

Come talk to me about Volunteer Management!

Tweet me for a demo @ginkgoMZD

Session Resources and Demo Site:Ginkgostreet.com/amc2014


amc2014 fossemail

Technology

soondemystifying mass

free software wikipediahttp

actiondemystifying mass

civicrmdemystifying

civicrm projectcrm

civicrm open source

list managementtodo

list hygiene