adma august 2010
Post on 15-Jan-2015
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THINK DIFFERENT
Ashley Ringrose
Create a 30k banner (468x60) to advertise this Nike shoe
Great BrandShitty Brief
ResultsA bunch of banner concepts?
THINK DIFFERENT FOR DIGITAL
2010 IS NOTHING LIKE 2008
THINK OUTSIDE CAMPAIGNS
THINK ABOUT PLATFORMS
*Insight Stolen from Far Far’s Cannes Workshop
TRADITIONAL ADVERTISING
DIGITAL ADVERTISING
INTERACTIVECUSTOMIZABLECONTEXTUALENTERTAININGPLAYABLEUSEFUL*
123456
IS THE IDEA?
Useful!
Useful?
#1 Reason why digital is better
than advertising?
We don’t have to do advertising
From Iain Tate’s (Poke UK) talk
Niche
Super Niche!
What about a site where people post
photos of crazy sandwiches?
What about a site where people post photos of stupid
cats?
What about a site about those
annoying ads on websites?
#1 reason digital sucks?
It’s
Complicated
One Function Website?
OWNABLE PLATFORM?
RED BULL’S ADVERTISING?
PLAY MARKETING?
FINALFINAL THOUGHT THOUGHT
WHY ARE AGENCIES WHY ARE AGENCIES (ADVERTISING, DESIGN, MEDIA)(ADVERTISING, DESIGN, MEDIA)
HAVING TROUBLE HAVING TROUBLE DOING DIGITAL WELL?DOING DIGITAL WELL?
THINK DIFFERENTFOR DIGITAL
UNDERSTAND PEOPLE,THEN TECHNOLOGY
Mark Pollard, McCann Sydney
Thank you
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@100ftzombie@bannerblog
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