exploring the lean canvas
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EXPLORING THE LEAN CANVAS Sheen Yap, Lean UX London May 19, 2016
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ABOUT ME
• Sheen Yap • Product @ ThoughtWorks • 20-years’ experience across web, mobile, iTV • Built 4 UX teams; corporate and startup experience • UX leadership, product strategy and lean methods
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SHOW OF HANDS
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AGENDA
1. Intro to Lean Canvas
2. Lean Canvas exercise
3. Lean Product Discovery
4. Q&A
5. Back to socialising
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Business Model versus Business Plan
https://leanstack.com/lean-canvas/
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Business Model versus Business Plan
A document investors make you write that they don’t read
https://leanstack.com/lean-canvas/
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Business Model versus Business Plan
A single diagram of your business
https://leanstack.com/lean-canvas/
BUSINESS MODEL CANVAS
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LEAN CANVAS
9https://leanstack.com/lean-canvas/
DESIGNED FOR ENTREPRENEURS/GREAT FOR PRODUCT
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WHAT’S CHANGED
11https://leanstack.com/why-lean-canvas/
KEY ADVANTAGES
12https://leanstack.com/lean-canvas/
User focus
Actionable
(falsifiable)
“PRODUCT AS A BUSINESS”
13https://leanstack.com/lean-canvas/
PRODUCT MARKET
EXERCISE
1. Think of a product, service or business idea - new or existing, real or fictitious
2. Fill in the Lean Canvas - will walk through it step by step
3. Share with the person next to you for feedback (and swap)
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LEAN CANVAS
15https://leanstack.com/lean-canvas/
LEAN CANVAS SEQUENCE
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123
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67
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EXAMPLE - FACEBOOK 2004
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EXAMPLE - FACEBOOK 2004
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College Students
EXAMPLE - FACEBOOK 2004
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College Students
Harvard Students
EXAMPLE - FACEBOOK 2004
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College Students
Harvard Students
Online presence lacking
Hard to stay in contact
EXAMPLE - FACEBOOK 2004
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College Students
Harvard Students
Online presence lacking
Hard to stay in contact
EXAMPLE - FACEBOOK 2004
22
College Students
Harvard Students
Online presence lacking
Hard to stay in contact
Keep in touch with
college friends
myspace for
colleges
EXAMPLE - FACEBOOK 2004
23
College Students
Harvard Students
Online presence lacking
Hard to stay in contact
Personal Profile
Friend Connect
Keep in touch with
college friends
myspace for
colleges
EXAMPLE - FACEBOOK 2004
24
College Students
Harvard Students
Online presence lacking
Hard to stay in contact
Personal Profile
Friend Connect
Keep in touch with
college friends
WOM Student Network
College Bulletin Boards
myspace for
colleges
EXAMPLE - FACEBOOK 2004
25
College Students
Harvard Students
Online presence lacking
Hard to stay in contact
Personal Profile
Friend Connect
Keep in touch with
college friends
WOM Student Network
College Bulletin Boards
Advertising
myspace for
colleges
EXAMPLE - FACEBOOK 2004
26
College Students
Harvard Students
Online presence lacking
Hard to stay in contact
Personal Profile
Friend Connect
Keep in touch with
college friends
WOM Student Network
College Bulletin Boards
AdvertisingDev? Hosting
myspace for
colleges
EXAMPLE - FACEBOOK 2004
27
College Students
Harvard Students
Online presence lacking
Hard to stay in contact
Personal Profile
Friend Connect
Keep in touch with
college friends
WOM Student Network
College Bulletin Boards
AdvertisingDev? Hosting
5 million valuation
myspace for
colleges
EXAMPLE - FACEBOOK 2004
28
College Students
Harvard Students
Online presence lacking
Hard to stay in contact
Personal Profile
Friend Connect
Keep in touch with
college friends
WOM Student Network
College Bulletin Boards
AdvertisingDev? Hosting
5 million valuation
??
myspace for
colleges
GETTING FEEDBACK
Share with the person next to you and get feedback
1. Look for cohesion, not agreement
2. Identify riskiest assumption
…and swap
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SO WHAT’S THE POINT?
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College Students
Harvard Students
Online presence lacking
Hard to stay in contact
Personal Profile
Friend Connect
Keep in touch with
college friends
WOM Student Network
College Bulletin Boards
AdvertisingDev? Hosting
5 million valuation
??
myspace for
colleges
LEAN PRODUCT DISCOVERY
Systematically uncovering what users want and what delivers results, with the least amount of waste in time, money, effort and attention.
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MODEL TO EXPERIMENT AGAINST
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1. Create Model
2. List Assumptions
3. Generate Hypothesis
4. Design Experiment
6. Run experiment
7. Analyse Results
8. Decide Next Steps
5. Experiment Captured
Data
PROBLEM INTERVIEW
34Maurya, Ash (2012). Running Lean. O'Reilly Media
SOLUTION INTERVIEWS
35Maurya, Ash (2012). Running Lean. O'Reilly Media
THE MAFIA OFFER THE SMOKE TEST OFFER THE PRE-ORDER OFFER
OFFERS
36Ash Maurya PracticeTrumpsTheory.com
MVPS
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Wizard of Oz Concierge Piecemeal False Door
REVISE YOUR CANVAS!
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College Students
Harvard Students
Online presence lacking
Hard to stay in contact
Personal Profile Keep in
touch with college friends
WOM Student Network
College Bulletin Boards
AdvertisingDev? Hosting
5 million valuation
??
myspace for
colleges
Can’t tell if it’s a real person
Identity validation
Friend Connect
TEST ALL ASSUMPTIONS
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EVOLVING VISION
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IN SUMMARYUsing the lean canvas can:
Expose your thinking Be basis for discussions Enforce succinctness
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IN SUMMARYUsing the lean canvas can:
Expose your thinking Be basis for discussions Enforce succinctness
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What it won't do:
Contain all information Capture all RAIDs Perform analysis Develop strategies Run research Confirm assumptions Debunk assumptions Kill bad ideas Generate new ideas Facilitate discussion Synthesize features/epics/stories Create code, app, product, service or business Manage stakeholders Overcome bias Enforce discipline Bring focus Promote humility
…i.e. YOU still have to take action
COURAGE MIGHT BE REQUIRED
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