facebooking for freelancers | november 2013

FACEBOOKFor

Freelancers

Safrea Gauteng SouthIAJ | November 2013

I’m Tiffany MarkmanBusiness Writer

Columnist & Author Writing Trainer

That’s @tiffanymarkman

and #FBforFLs

THE HEART OF THE MATTER: THE ESSENCE OF SOCIAL MEDIA IS KNOWING YOUR AUDIENCE AND ENGAGING THEM IN SOMETHING THEY FIND INTERESTING.

ButHOW

?

A small space in which to make a large impact

How-tos (integration, events, pics, display)

Basic privacy tipsGetting audiences to engageGetting style & tone right

Profile vs Page

And then…Just go here:

https://www.facebook.com/business/build

I’ll tell you everything you need to know.

1. Profile vs PageTalking to friends vs talking to followers

Profile Page

Friends. Education info. Location. Relationships status. Wedding. Kids.

Grand-kids.

Likes. Talking about this. Who visited the page. Brand location. Brand contact info.

Twitter. Blog.

Profile

FriendsPersonal & private

Your own stuff

Profile

FriendsPersonal & private

Your own stuff

Page

FollowersPublic

Business stuff

2. How to…Get started, create an event, integrate

Twitter, load an image

Everybody wants torun away and hide.

3. Privacy tipsFind a balance between

public and sensible

Don’t forgetWHY

you’re doing this.

4. Achieving engagementBe friendly, give value, ask questions

MINE?

ProspectsEnquirers

ClientsContacts

WIIFM?

The only rule?

Use every touchpoint

to add value.

Two considerations:

Will this info make people’s lives easier?

&What would the

reader like to know?

So…

Go for function.

So…

Become more hard-edged.

So…

Avoid big, fancy notions.

So…

Avoid posh or pretty words.

EXTRA TIPS

5. Style & toneIt’s critical to get this bit right.

Rule 1.

Use short words, not long words.

Rule 2.

Use short sentences of 14-16 words.

Rule 3.

Be a real person.Please.

RemoveFluffJunk

Waffle

Friendly Engaging

Non-threateningSimplePlain

Casual

Rule 4.

Write as you speak.

Rule 5.

Use ‘you’ and ‘your’and ‘I’.

Rule 6.

Find a happy value:sales ratio.

80%

20%

Just go here:https://www.facebook.com/

business/build

So, what now?

THE END.

Questions?

VISIT tiffanymarkman.co.za

FOLLOW @tiffanymarkman