guy kawasaki presentation

The Art of Changing Hearts,

Enchantment

Guy Kawasakiguy@alltop.com

Tuesday, May 14, 13

Tuesday, May 14, 13

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Tuesday, May 14, 13

Achieve Likability1

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Zygomatic major muscle

“Pan Am” smile

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Orbicularis oculi muscle

Make a Duchenne smile

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Accept others

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Default to

“yes”

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Achieve Trustworthiness2

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Trust others

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Trust others

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Trust others

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Bake, don’t eat

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Agree on something

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Perfect3

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Do something DICEE

Deep

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Do something DICEE

DeepIntelligent

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Do something DICEE

3Tuesday, May 14, 13

Do something DICEE

Deep

CompleteIntelligent

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Do something DICEE

Deep

CompleteEmpowering

Intelligent

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Do something DICEE

Deep

CompleteEmpowering

Elegant

Intelligent

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Launch4

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Tell a story

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Plant many seeds

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Use salient points

Calories Milesvs.

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Use salient points

Calories Milesvs.

DollarsMonths of

foodvs.

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Use salient points

Calories Milesvs.

DollarsMonths of

foodvs.

GigabytesNumber of

songsvs.

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Overcome5

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Provide social proof

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Use a dataset

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Use a dataset

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Enchant all the influencers

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Enchant all the influencers

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Enchant all the influencers

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Enchant all the influencers

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Enchant all the influencers

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Enchant all the influencers

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Endure

“Loving Memory of Jerry Garcia” by Stephen Dorian Miner

6

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Online special

interest groups

Build an ecosystem

Consultants

Devel

oper

s

Resellers

User Groups Websites/Blogs

Confere

nces

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Invoke reciprocation

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Don’t rely on money

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Don’t rely on money

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Present7

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Customize the

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Customize the

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Sell your dream

iPhone ≠ $188 of partsTuesday, May 14, 13

10 slides 10

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20 minutes

10 slides 10

20

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This is 30This is 20

This is 10

30-point font

20 minutes

10 slides 10

20

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Use Technology8

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Remove the speed bumps

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Remove the speed bumps

Sungevity

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Provide value

Information

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Provide value

Insights

Information

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Provide value

Insights

Assistance

Information

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EngageFast

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EngageFast Flat

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EngageFast Flat Frequent

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Enchant Up9

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Drop everything else

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Prototype fast

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Deliver bad news early

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Enchant Down10

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Provide a MAP

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Provide a MAP

Mastery

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Provide a MAP

Mastery

Autonomy

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Provide a MAP

Mastery

Autonomy

Purpose

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Empower action

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Suck it up

Mike RoweDirty Jobs

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How  to  Get  More  Followers

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1.  Start  Yesterday

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2.  Segment  the  Services

FivePs of SM

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2.  Segment  the  Services

FivePs of SM

People

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2.  Segment  the  Services

FivePs of SM

People

Perceptions

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2.  Segment  the  Services

FivePs of SM

People

Perceptions

Passions

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2.  Segment  the  Services

FivePs of SM

People

Perceptions

PassionsPinning

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2.  Segment  the  Services

FivePs of SM

People

Perceptions

PassionsPinning

Pimping

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3.  Make  a  Great  Profile

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4.  Curate  and  Link

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5.  Cheat

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6.  Restrain  Yourself

Self-Promotion Good Content

Social Media Posts

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7.  Add  Bling

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8.  Respond

70  comments

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9.  Stay  PosiNve  or  Stay  Silent

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10.  Repeat

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