how to integrate social media in your marketing mix
Post on 12-Feb-2017
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Practical guide to localising your brand
@Olgandrienko #BrightonSEO
Marketing activities in 21 countries
1. Your thoughts + slides, their tips2. Top quotes from the expert, your
slides, their comments3. Masterclass: 10-15 min presentation by
expert, huge Q&A session afterwards
Hot topic + guest
Webinar
TranscribePublish on a website
Publish short videos on social
Webinar workflow
Interviews/video +tweets at the
event
Best quotes immediately
after
Videos/post after the event
Roundtable/webinar after
Conference support workflow
Chat/webinar before
How to win social media exposure at the event: Designs with quotes
1. Follow the hashtag on social media/ listen to interviews - track any type of activity from the conference OR ask for quotes if you’re there
2. Create a design (in Canva.com, Snappa.io or other)
3. Share on social media and tag all speakers in the post + the conference
Email Template: Connect with the conference
Roundtable with 2 more speakers
Twitter chat with keynote speaker + ticket giveaway
Article supporting the
1st webinar
Twitter chat recap
SEMrush case: Australian event
support
Roundtable with 3 speakers
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