how to reach high conversion rates with quality traffic?

50% 80% 50% 50% = 2,5% Conversion Rate

50% 80% 50% 50% = 2,5%

1000

500 100 50 = 25 Visitors

Conversion Rate

Conversions

Bounce exit

Why do people Bounce?

How to reduce your

bounce rate

Business credit cards

Engage with onsite

remarketing

Offer to sendyour

customerstheir basket

Convert abandonedtransactions

withtargeted

email

Tailor to your visitor

Product feed

Promotional offer

Multi-lingual & globally compliant

A/B testing

Not just an(other) email

Display Advertising

Prospecting for

quality & relevant traffic

Prospecting for quality traffic

Types of targeting

Premium sites Context People

Premium Sites

Prospecting for

quality & relevant traffic

26 Categories: ….

Computers & Electronics

300 Sub-categories:

Audio Players & SystemsCameras and Camcorders

…

Context

Prospecting for

quality & relevant traffic

Context

Semantic:

Use key words which your brand can

relate to.

Prospecting for

quality & relevant traffic

CONTEXT CAN BE IMPORTANT…

… and keep yourBrand Safe!

People

Sell to people who match your buyers profile.

Retargeting

Re-engage with personalized and dynamic ads

Creative freedom

Separate strategies for different moments on the site

Upsell & cross sell

Cross device/platform capabilitiesRetargeting yourrelevant traffic

Analyze your customer journey

Optimize your customer journey

Remarket onsite

Remarketing email

Start with display advertising

Take aways(Really, they are free!)