pr cases on exhibitions

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Cases

examples of implemented

PR-projects

on exhibitions

Case 16: Starting campaign for URSA GEO in Ukraine 2012.

Client: An enterprise with foreign investment «URSA» - subsidiary of a Spanish concern URALITA. The main products produced by the company are high-quality thermal and sound insulating materials

The object of promotion: The new line of ecologically clean materials URSA GEO

Purpose: Announcement and PR support of entering the Ukrainian market a new product line of thermal and acoustic insulation URSA GEO.

Features of activity: Announcement of URSA GEO conducted through a series of articles and news content published in specialized building media and banner advertising on popular construction portals in Ukraine;

The key point was PR activities on the InterBudExpo 2012 exhibition :

• press briefing with participation of high management from Russian and Ukrainian offices dedicated to entering into Ukrainian market a new line of materials for «green building» URSA GEO;

• a series of video interviews with representatives of the company URSA, dedicated to entering the market a new line of URSA GEO;

• URSA GEO massive presentation on the exhibition within the partnership with the key Publishing Houses of the construction sector: ACC media, Edipresse Ukraine, Murator Ukraine.

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Starting campaign of URSA GEO in Ukraine in I quarter of 2012:

Announcing a new line of URSA products

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Starting campaign of URSA GEO in Ukraine in I quarter of

2012: activities on the InterBudExpo 2012 exhibition

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Results

As a result of implementing a comprehensive program for product line updating the target audience was effectively informed about new line of URSA GEO, which was properly represented on the Ukrainian market

Emphasis was put on the target audience::

Visitors of the InterBudExpo 2012 exhibition (on the URSA’s stand and on the stands of

partner’s publishing houses);

Specialized journalists and business media (at a press briefing within the InterBudExpo 2012

exhibition were present more than 30 journalists, including 20 representatives from specialized

media, as well as 3 channels); At the same time, after the press briefing ended, were

published more than 100 editorial publications, including –more than 50 publications based

on the post-release of the event;

Final consumers and experts (the information was brought via the Internet (banner advertising,

news, announcements on specialized portals)

Wide audience (due to the news on sites of informational agencies and outputs from the stories

on TV, the news about starting the product line URSA GEO was broadcasted to a mass

audience)

In a short period of time has effectively

managed to attract attention of the

target audience to the market entry of

a new line of ecologically clean

materials for «green building» URSA

GEO

Case number 27:

Promotion the distributor on the IT market

Due to the developed strategy and its implementation for over 5

years, K-TRADE Company - gained recognition as one of the

leading distributor and manufacturer of PC’s in Ukraine and

became one of the leaders among other IT-companies (3-5 place

in the ranking of IT of the newspaper "Business" and the winner

in the ranking of ITC publishing house).

Organization of participation in a specialized

exhibition «turnkey» (the show on the stand)

Scenario development and conduct

activities on the company stand

Competitions, quizzes, celebrities

invitation and other.

Attracting the attention of visitors to the stand of the

pavilion

Case №44: PR of sanitary engineering company

-Annual PR-service,

-Organization the company's involvement into the largest building exhibitions,

- Carrying out the entertaining and educational activities for partners

-Development and implementation the actions for designers and architects,

Promotional campaign «Use every day»

on the exhibition

Organization the participation of «Unitech Bau» in the largest construction exhibition. Concept development, curation of a stand design, program participation development , including shows on the stand, which included non-standard «Defile in terry bathrobe», competitions for visitors, the work of promoters in the exhibition pavilions. And also preparation of souvenirs products, printing, photo report. «Unitech Bau» stand was recognized as the brightest on the exhibition and every day before beginning of an active program it collected hundreds of visitors, who filled all the walkways and even neighboring stands.

The action on the exhibition stand to attract the

attention of visitors and partners

Development and organization the installation «Setting of

CONSOLE TOILET in a real time» on stand,

which caused great interest among specialists

Campaign for TM Hansa on FM radio channel, the final action

took place on stand of the company, handing out prizes to

winners by official representative of Hansa Eastern Europe

PR case: supporting the participation of

«DZGA» on exhibition

Shooting the

«DZGA» stand

Shooting the instruction of using the means

of protection

The proper order to use means of protection

Conclusion of the agreement, a

video interview with the chief

Filming the product samples

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