small business on social media

SOCIAL MEDIA FOR SMALL

BUSINESSDACEY CALISURA // VIETNAM DIGITAL ACADEMY

THERE’S A SHIFT // REVOLUTION

IN THE WAY PEOPLE CONSUME INFORMATION AND ONLINE

BEHAVIOUR

50% OF VIETNAMESE ONLINE

35M ACTIVE SOCIAL MEDIA USERS

300,000+ SELL ON FACEBOOKWE ARE SOCIAL 2016

6 ELEMENTS TO SUCCESS

1. Listen

LISTEN

• THE COMPETITION

• HANGOUTS

• INFLUENCERS

• SENTIMENT

6 ELEMENTS TO SUCCESS

1. Listen

2. People

PEOPLE

• BEHAVIOURS

• PSYCHOGRAPHICS

• IDENTIFY NEEDS AND EXPECTATIONS

A FEW STATS

6 ELEMENTS TO SUCCESS

1. Listen

3. Objective

s

2. People

OBJECTIVE• BUSINESS: SALES / LEADS

• MARKETING: REACH, MARKET SHARE

• DIGITAL / SOCIAL: ENGAGEMENT, TRAFFIC, SHARE OF CONVERSATION, MENTIONS

6 ELEMENTS TO SUCCESS

1. Listen

3. Objective

s

2. People 4. Content

CONTENTTHE VEHICLE FOR

COMMUNICATION TO SUPPORT YOUR

OBJECTIVES

TYPES OF CONTENT•BLOG POSTS

• IMAGERY

•VIDEO

•RESEARCH PAPERS

•QUIZZES

•PODCASTS

•NEWSLETTERS

6 ELEMENTS TO SUCCESS

1. Listen

3. Objective

s

2. People 4. Content

5. Platform

PLATFORM

• WHERE DOES MY AUDIENCE (AND COMPETITORS) HANG OUT?

• WHAT’S THE ROLE OF MY CONTENT?

• HOW COMMITTED AM I?

6 ELEMENTS TO SUCCESS

1. Listen

3. Objective

s

2. People 4. Content

5. Platform

6. Engage

ENGAGEMENT

•DON’T SELL… BUILD RELATIONSHIPS

•3C’S : CONNECTION, CONVERSATION, CONVERSION

SMALL BUSINESS OWNERS WHO SUCCESSFULLY USE SOCIAL MEDIA…1. Commit weekly resources to creating content and engaging in social media.

2. Have some methods of understanding how social media activity had an impact on business results.

3. Don’t try to do use every platform

4. Use social media to drive participation in offline events.

SMALL BUSINESS OWNERS WHO SUCCESSFULLY USE SOCIAL MEDIA…5. Set clear expectations for customers regarding frequency and types of social media interactions their company is willing to provide.

6. Leverage social media to position their company as a thought leader within their industry.

7. Provide clear calls-to-action and opportunities to generate leads

8. Use information and data from social media to drive business strategy.

WANT TO KNOW MORE?•DIGITAL MARKETING CERTIFICATION •SEO MASTERCLASS•SOCIAL MEDIA & COPYWRITING•PERSONAL BRANDING

DACEY CALISURADACEY@VIETNAMDIGITALACADEMY.COM