unleash your inner startup (sweden, dev sum)

Unleash your Inner StartupMichele Leroux Bustamante

CIO, SollianceCofounder, Snapboard

michelebusta@solliance.net

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This is AWESOME!!!

!I know!!!!

CodeCodeCode

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This is AWESOME!!!

!I know!!!!

Wow! Amazing!

Incredible!

Best thing since sliced

bread!

I can’t live

without it!

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MOST STARTUPS FAIL

CodeCodeCode

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What features

should you lead with?

Build the right product for the right

customer

Monitor health,

availability, scale

Measure conversion,

traction

LEAN STARTUP

FAIL

Don’t do this

FAIL FASTER

Do this

PIVOT

Customer + Problem Solution=

Alline Watkinshttp://www.userdrivendev.com/

Don’t start here

LISTEN

NOT LISTENING

That’s not our target customer.

““ We’re ahead of our time.

““

It’s not ready. For this product the UX is the key.

““ He’s an idiot.

““

LISTEN

It has never been easier to bootstrap a startup.

THINGS TO DO…

Early Feedbac

k

Customer Validation

Keep It Running

Gather Metrics

EARLY FEEDBACK

EARLY FEEDBACK

LET IT EVOLVE

Minimum Viable Product

Test users with these features

The product

you want to build

Crappy product no one will use

CUSTOMER VALIDATION

CUSTOMER VALIDATION

What are people doing?

HEAT MAPS

CLICK MAPS

DEMO

AB TESTING

CUSTOMER VALIDATION

What are people saying?

USER POLLING

USER FEEDBACK

DEMO

KEEP IT RUNNING

DEMO

NOTIFICATIONS

GATHER METRICS

CONVERSION

51

52

53

My Favorite SaaS Tools• CrazyEgg• Intercom.io• Google Analytics• Git Pages (for documentation)

More SaaS Tools• UserVoice• SnapEngage• ClickDensity• UserZoom• MouseFlow• GrooveHQ

THANK YOU!