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    Unleash Your BrandUnleash Your Brand

    By Robin Low

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    The Digital AgeThe Digital AgeThe Digital AgeThe Digital Age

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    are you using social media?

    Ifyou are a student and a young adult, the chances

    are Yes, you are using Social Media to connectwith yourfriends.

    Do you have a blog, Facebook account, Twitter

    account? Do you leave comments on blogs or


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    digital footprintInternet users are becoming more aware of their digital


    Most internet users are not concerned about the amount of

    information available

    Most do not take steps to limit that information

    Fully 60% of

    internet users say they are not worried abouthow much information is available about them online

    Majority of online adults (61%) do not feel compelled to limit

    the amount of information that can be found about them

    online.2008 PEW RESEARCH CENTER

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    I know you

    Anyone can tell a great deal

    about you from your digital


    - where you've been

    - where you are

    - who you know

    - where you work- what your hobbies are

    - what you think about certain


    -and much more.

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    why should you be concerned?

    HR departments, recruiters, universities are searching

    the Internet when you Interact with them.

    They're looking to:

    a) validate what your actual resume said

    b) learn more about you in a non office


    GOOGLE is a very common tool!

    In essence, your digital footprint is your resume.

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    generation Y, the millennials

    Gen Y, are major drivers of the next three trends.

    Uploading audio, video and other media sharing.

    Communicate via text-messaging, Twitter and instant-

    messaging over e-mail.

    Keeping in touch with each other online via social-networking sites.

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    why should you be concerned?

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    1998 No ofpeople

    Graduating in China 800,000

    Graduating in Canada 1,000,000

    2008 No ofpeople

    Graduating in China 7,800,000

    Graduating in Canada 1,250,000

    India ???

    www.bls.gov and World Socialist Web Site

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    Developed nations outsourced

    manufacturing and white collar jobs.

    -- less jobs for their people Job insecurity, mergers and acquisition

    Job competition many people with

    similar skills globally competefor same job

    World travelers people are free to travel

    across borders freely

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    Understanding your DigitalFootprint

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    properties of social media

    1.Persistence. What you say sticks around. This is

    great for asynchronicity, not so great when

    everything you've ever said has gone down on

    your permanent record.

    2.Replicability. You can copy and paste a

    conversation from one medium to another,adding to the persistent nature of it. This is great

    for being able to share information, but it is also

    at the crux of rumor spreading.

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    3. Searchability. It is quite easy to track someone down

    or to find someone as a result ofsearching for content.

    Search changes the landscape, making information

    available at ourfingertips.

    4. Scalability. Social media scales things in new ways.Conversations that were intended for just a friend or two

    might spiral out ofcontrol and scale to the entire school

    or, if it is especially embarrassing, the whole world.

    5. (de)locatability. With the mobile, you are dislocated

    from any particular point in space, and location-based

    technologies make location much more relevant. This

    paradox means that we are simultaneously more and

    less connected to physical space.

    properties of social media (cont)

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    dynamics of social media

    1. Invisible Audiences. We are used to being able to

    assess the people around us when we're speaking.

    We can adjust to our audience. Social media

    introduces all sorts of invisible audiences.

    There are lurkers who are present at the moment but

    whom we cannot see, but there are also visitors who

    access our content at a later date or in a different

    environment than where we first produced them.

    As a result, we have to present ourselves and

    communicate without fully understanding the

    potential or actual audience. The potential invisible

    audiences can be stifling.

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    dynamics of social media (cont)

    2. Collapsed Contexts. In choosing what to say when,

    we account for both the audience and the context

    more generally. Social media brings all of these

    contexts crashing into one another and it's often

    difficult to figure out what's appropriate, let alone

    what can be understood.

    3. Blurring of Public and Private. These distinctions

    are normally structured around audience andcontext with certain places or conversations being

    "public" or "private." These distinctions are much

    harder to manage when you have to contend with

    the shifts in how the environment is organized.

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    google you

    It's critical to learn how to monitor

    and manage electronic information

    about yourself.

    You can't control all the information

    You can ensure that your digital

    footprint presents an accurate,favorable, and professional image of


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    google you

    Google yourself (yes Google is now a verb)

    and find out what information about

    you if any is already online.

    You may find very little is linked to your

    name, or you may discover much more

    information about you than youanticipated.

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    Hi Im Robin Low


    http://www.facebook.com/DMacademy http://www.facebook.com/catwisdom




    http://reviewsguru.blogspot.com/ http://satsugaicat.blogspot.com/








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    If an online search of yourself

    reveals items that you wouldn't

    want hiring managers to see,such as photos or commentary

    you posted in an open forum,

    contact the person who posted

    the information or the websiteadministrator to ask that it be

    taken down.

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    Not happy with the results? ReNot happy with the results? Re--

    evaluate your participation habitsevaluate your participation habitsand make adjustments.and make adjustments.

    It is never too late or too early to

    start and rebrand yourself.

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    Personal BrandingPersonal BrandingPersonal BrandingPersonal Branding

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    Today, staying in a company for a long period oftime is a rare phenomenon. The median years a

    person stays in one job is 4.1 years (2008), anaverage person will have to have 7-10 jobs. Withthat 4.1 median years ofemployee tenure, theperson has to have multiple of jobs. Ofcourse,

    there will be people who can stay in 3-4 jobsthroughout their lifetime. It depends oneducation, age, and gender.

    Your personal brand will the constant in the ultradynamic environment, where you mustdemonstrate values to attract opportunities thatalign with your skills, passions and strengths.

    More information here: http://www.bls.gov/news.release/tenure.nr0.htm

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    what is personal branding?

    The process by which individuals andentrepreneurs differentiate themselves andstand out from a crowd by identifying andarticulating their unique value proposition,

    whether professional or personal, and thenleveraging it across platforms with a consistentmessage and image to achieve a specific goal.

    In this way, individuals can enhance theirrecognition as experts in theirfield, establishreputation and credibility, advance their careers,and build self-confidence.

    -- Dan Schawbel

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    why is personal branding important?

    "18% ofworking college graduates report thattheir employer expects some form of self-marketing online as part of their job.

    -- Digital Footprints, Pew Internet and American Life Project, December 2007.

    "22% ofmanagers screen their staffusing socialnetworks and 10% of admissions officers verifypotential students using social networks.

    -- Careerbuilder.com & Kaplan

    "There are 1.5 million graduating collegestudents for 2009 and employers are only hiring1.3% more of them. Differentiation throughbranding is imperative for success."

    -- Hartford Courant & WSJ

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    A well-executed personal branding campaigncreates a strong, consistent, and specificassociation between the individual and theperceived value they offer. Personal branding iscommon among entertainment, political, and

    sports figures. In business, individuals such asDonald Trump, Martha Stewart, and Jack Welchhave created enormous personal visibility andsuccess by actively promoting their personal

    brands. Donald Trump will show you how to getrich. Martha Stewart will show you how to lookgood. Jack Welch will show you how to managea business.

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    Personal branding typically begins with

    establishing an inventory of corecompetencies, expertise, demonstratedabilities, and existing level of recognition,informed by market research orfeedback.

    Questions to be answered revolve aroundwho needs to know about you, what need

    are you best-positioned to fill, and whatdifferentiates you from others in yourfieldor space?

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    Personal Branding consists of three elements:

    Value Proposition: What do you stand for?

    Differentiation: What makes you stand


    Marketability: What makes you


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    Keep it Real

    Branding is not bragging. Many people labelthemselves as "Gurus", "Experts" or "worldrenowned", and those who are not will run therisk ofbeing exposed. Sincerity and beingauthentic will build trust which is important whenbuilding relationships. Like romanticrelationships, genuineness, openness and beingup front from the start are important for personal

    branding as well. Maintaining opencommunication and assuming accountability foryour actions is also key.

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    success is being prepared foropportunity

    Though this saying is true, opportunity

    usually comes with visibility. (E.g. Susan


    Other ways of getting visibility is


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    Opportunities and advancements will arise

    through networking and visibility. Effecting

    brand messaging can create awareness

    and create opportunities. Visibility also

    allows you to spread influence within your

    company or industry, capturing the

    attention ofpeers and convincing them ofyour abilities while establishing trust and

    mutual respect.

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    Networking Tips:

    Keep in mind that networking is about being genuineand authentic, building trust and relationships, andseeing how you can help others.

    Ask yourself what your goals are in participating in

    networking meetings so that you will pick groupsthat will help you get what you are looking for. Some meetings are based more on learning, making contacts,

    and/or volunteering rather than on strictly making businessconnections.

    Visit as many groups as possible that spark your

    interest. Notice the tone and attitude of the group.Do the people sound supportive of one another?Does the leadership appear competent? Manygroups will allow you to visit two times beforejoining.

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    Networking Tips:

    Hold volunteer positions in organizations. This is

    a great way to stay visible and give back to

    groups that have helped you.

    Ask open-ended questions in networkingconversations. This means questions that ask

    who, what, where, when, and how as opposed to

    those that can be answered with a simple yes or

    no. This form ofquestioning opens up thediscussion and shows listeners that you are

    interested in them.

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    Networking Tips:

    Become known as a powerful resource forothers. When you are known as a strongresource, people remember to turn to you forsuggestions, ideas, names ofother people, etc.This keeps you visible to them.

    Have a clear understanding ofwhat you do andwhy, for whom, and what makes your doing itspecial or different from others doing the samething. In order to get referrals, you must firsthave a clear understanding of what you do thatyou can easily articulate to others.

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    Networking Tips:

    Be able to articulate what you are looking for andhow others may help you. Too often people inconversations ask, "How may I help you?" and noimmediate answer comes to mind.

    Follow through quickly and efficiently on referralsyou are given. When people give you referrals,your actions are a reflection on them. Respectand honor that and your referrals will grow.

    Call those you meet who may benefit from whatyou do and vice versa. Express that you enjoyedmeeting them, and ask ifyou could get togetherand share ideas.

    -- Stephanie Speisman "99 Tips for Successful Business Networking."

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    The dos and don'ts of effective networking

    1. Reach out. Stay connected

    2. Meet, talk and listen. No one is too insignificant,too old, too young, too vague or too remote until

    you have spoken and interacted with them.3. Network with your own sort and reach out to

    those who are beyond your professional realm.

    4. Develop your communication skills, you will not

    only win contacts and clients but friends for life.5. Be your best. People size you up during the first

    15 seconds after you are introduced.

    6. Give and receive -- Give in order to receive.

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    Make strong first impression.

    Meet people. Meet more people. Call, send e-mails,notes and cards. But the best way is, almost always, tocall in person.

    Try to remember aboutfacts o

    feach person you meet,including the person's name.

    Circulate when you meet a group at an official meet orseminar. Don't stick to the one or two people you know.Introduce yourself to as many new people as possible.

    Appear likeable and approachable. Be positive notbrash, friendly not overtly flattering. Speak about yourselfand your work without bragging. Listen to what otherpeople have to say.

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    Follow up on prospective contacts withouthounding them. Make a call, fix up anappointment and proceed.

    Call your contacts at regular intervals. It can be

    once a week, once a month or once in threemonths. But a friendly follow-up is a must tokeep your network alive.

    Dress for the occasion.

    Be aware of the person's feeling when talking tothem.

    Find ways to promote other individuals, and theywill reciprocate.

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    Don't presume or make imaginary distinctionswhile meeting people. No one should bedismissed as too unimportant or useless orvague before you actually meet them. Draw yourconclusions after you have spoken to them.

    Don't ramble or go off-track when describingyour work objectives. After a short prologueabout yourself and your job, go straight to the

    point. Stop and explain anything that needs tobe elaborated on or ifyou find your interlocutorlooking confused.

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    Interrupt a conversation and force your

    way in.

    Listen to what people have to say. Try and

    counter questions, doubts or skepticism

    with sound, logical explanations. Don't try

    to fool around with facts, but do stress on

    your strengths.

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    Be positive, clear and attentive. In the

    case of a particularly unpleasant

    encounter, remember this may be the last

    time you are meeting that person. On the

    other hand, it could be the beginning ofa

    rich long-term association!

    Forget your business card at home. Have poor posture and no confidence.

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    Case Study 1: The story of2Case Study 1: The story of2Engineers.Engineers.

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    I have 2 friends, both engineers and

    graduates from the top university in

    Singapore. After graduating from the

    University, Mr Ng got a good project

    management job at a large international

    company; Mr Ho decided to work for a

    local investment company as the financialsector interests him more.

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    After 8 years

    Mr Ng and Mr Ho took courses to further theirfinancial education together.

    Mr Ng for his personal interest.

    Mr Ho as part ofhis job requirement.Mr Ng started his blog and got into investmenton his own on the side.

    After making some money, Mr Ng actually wrote

    a book and published it.Mr Ho worked for the company but did not reallyapply his knowledge for his personalinvestments.

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    2 Years later

    Mr Ng published his book and it was sold atseveral bookstores. Even the library carried it.

    Mr Ng got an offerfrom Mr Hos company andeven without any financial experience from his

    previous job, Mr Ng became the boss ofMr Ngsmanager.

    Mr Ho still kept his knowledge to himselfandnever discussed his work and vast knowledge

    and experience, hiding his talent.Mr Ng is now a few levels up the bureaucracy asthe vice president ofMr Hos department as heshowed his knowledge, networked and was very

    visible with his book.

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    2 people having the same qualification, relativelythe same knowledge, but the end result is much

    different when you network to show your talents.Getting know really does open doors and creategreat opportunities. Do not hide your talent andskills.

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    Brand perception makes 90percent of the brand.

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    Twitter: robin_low

    Blog: http://blog.unleashyourbranding.com/

    Facebook: http://www.facebook.com/socialhub

    LinkedIn: http://www.linkedin.com/in/robinlow88

    Try out social mediaThere is nothing to be afraid of