unleash your inner startup (sweden, dev sum)
DESCRIPTION
Presented this in Sweden recently, tips for the startup to be effective.TRANSCRIPT
Unleash your Inner StartupMichele Leroux Bustamante
CIO, SollianceCofounder, Snapboard
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This is AWESOME!!!
!I know!!!!
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This is AWESOME!!!
!I know!!!!
Wow! Amazing!
Incredible!
Best thing since sliced
bread!
I can’t live
without it!
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MOST STARTUPS FAIL
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What features
should you lead with?
Build the right product for the right
customer
Monitor health,
availability, scale
Measure conversion,
traction
LEAN STARTUP
FAIL
Don’t do this
FAIL FASTER
Do this
PIVOT
Customer + Problem Solution=
Alline Watkinshttp://www.userdrivendev.com/
Don’t start here
LISTEN
NOT LISTENING
That’s not our target customer.
““ We’re ahead of our time.
““
It’s not ready. For this product the UX is the key.
““ He’s an idiot.
““
LISTEN
It has never been easier to bootstrap a startup.
THINGS TO DO…
Early Feedbac
k
Customer Validation
Keep It Running
Gather Metrics
EARLY FEEDBACK
EARLY FEEDBACK
LET IT EVOLVE
Minimum Viable Product
Test users with these features
The product
you want to build
Crappy product no one will use
CUSTOMER VALIDATION
CUSTOMER VALIDATION
What are people doing?
HEAT MAPS
CLICK MAPS
DEMO
AB TESTING
CUSTOMER VALIDATION
What are people saying?
USER POLLING
USER FEEDBACK
DEMO
KEEP IT RUNNING
DEMO
NOTIFICATIONS
GATHER METRICS
CONVERSION
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My Favorite SaaS Tools• CrazyEgg• Intercom.io• Google Analytics• Git Pages (for documentation)
More SaaS Tools• UserVoice• SnapEngage• ClickDensity• UserZoom• MouseFlow• GrooveHQ
THANK YOU!