using social media effectively -...

Using Social

Media

Effectively

What is Social

Media?Websites and applications that enable users to create and

share content or to participate in social networking.

What is Social Media

Marketing?Social media marketing is the process of gaining website

traffic or attention through social media sites.

Social media marketing programs usually center on efforts to

create content that attracts attention and encourages

readers to share it across their social networks.

Which Social Media is

Right for You?

Facebook

YouTube

Twitter

LinkedIn

Pinterest

Instagram

Google+

7 Rules of Social Media

Marketing1. Let people into your world

2. Create relevant, timely, useful, and entertaining content

3. Start conversations that matter

4. Focus on calls to action (likes/clicks/comments/shares)

5. Let your brand do the talking

6. Be deliberate and manage expectations (Be clear about who you are and what

you do) (No questions about how to do business with you)

7. Monitor, measure, and track

The magic of

storytellinghttps://www.youtube.com/watch?v=S-fvxEq_3DA

Which should you use?

Don’t Bite Off More Than You

Can Chew

NOWTake Action

Determine which social media

is right for you.