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THE CONTRADICTIONS OF SOCIAL MEDIA Bob Rapp, Head of Communities at Vodafone
THE PASTOne-to-Many Communications
THE PRESENTCross-casting
THE PASTOne-to-Many Communications
http://www.flickr.com/photos/pinkmoose/2781111584/http://www.flickr.com/photos/pinkmoose/2781111584/
http://www.flickr.com/photos/aaronescobar/2170448724/
One-to-Many Communications
THE PRESENTCross-casting
http://www.flickr.com/photos/jurvetson/916142/http://www.flickr.com/photos/jurvetson/916142/
The The ExplosionExplosion of the Internet and Media of the Internet and Media ChannelsChannels
http://en.wikipedia.org/wiki/Internet_censorship & Reporters Without Borders
… At the same time it’s getting increasingly difficult to reach consumers through mass media
1960s: Mass media matures 2000s: Mass media seize to exist
TV channels per home: 5.7
Radio stations: 4,400
Magazine titles: 8,400
TV channels per home: 82.4
Radio stations: 13,500
Magazine titles: 17,300
Pages indexed by Google: 1 trillion
Internet broadcast stations: 25,000+
Social media /ˈsəʊ.ʃəlˈmiː.di.ə/ , n. 1. media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. 2. supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). 3. supports the democratization of knowledge and information, transforming people from content consumers into content producers.
http://en.wikipedia.org/wiki/Social_media
Social media /ˈsəʊ.ʃəlˈmiː.di.ə/ , n. 1. media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. 2. supports the human need for social interaction, using Internet- and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). 3. supports the democratization of knowledge and information, transforming people from content consumers into content producers.
http://en.wikipedia.org/wiki/Social_media
= CROSS-CASTING
CROSS-CASTING POWERS THE WAY DECISIONS ARE MADE
Here comes a new generation
http://www.flickr.com/photos/juhansonin/1778188040/sizes/l/http://www.flickr.com/photos/juhansonin/1778188040/sizes/l/
Didn’t u see mah tweets? Itz Ninja, nor pirates!
Didn’t u see mah tweets? Itz Ninja, nor pirates!
REMEMBER, WITH GREAT POWER, COMES GREAT RESPONSIBILITIES
THE INTERNET NEVER HURTS.IT’S VIRTUAL. REALLY?
Isaac Asimov’s First Law of Robotics
A robot may not injure a human being, or, through inaction, allow a human being to come to harm.
http://www.flickr.com/photos/striatic/1276095/
THE EVILTHE GOOD
THE GOOD
THE EVIL
What do these women have in common?
CROSS-CASTING = POWER + RESPONSIBILITY
In sum,
When there are People
http://www.flickr.com/photos/jurvetson/2487910168/
There are Laws and Order
Code of Ethics for the People
Codes of Order for Technologies
Codes of Ethics for Social Media?
http://tjcnyc.files.wordpress.com/2008/08/social_mess_big.jpg
It’s messy. But we can try Today.
Do no evil
Be Honest
Don’t Hide
Walk Softly on Earth
How are we doing?
World’s largest mobile operator by revenues>315m customers around the world
Total communications strategy
Open API
Can we do better?
Bob Rapp
bobrapp@bobrapp.netbobrapp@gmail.combobrapp@hotmail.combobrapp@vodafone.com
+44.7825111999@bobrapp
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