wud 2012 ana_malesic

This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Seven Steps to Build up a Living lab: The LEADERS Approach

Ana Malešič, Andreja Pucihar, Mirjana Kljajić Borštnar, Gregor Lenart

This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

About CentraLab project• Program: Central Europe - European Territorial

Cooperation Objective

• Duration: 1.5.2011 – 30.4.2014

• Lead Partner: E-zavod (SI)

• Project Consortium: 10 Project partners from 8 EU countries

• Core Action: variety of 10 cross border pilot projects

This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Project Parnters

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This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

The Main Activities

The main activities in the 36-month CentraLabworkplan include:

• A survey of the current potential for application of the CentraLab approach.

• A coordinated set of trans-national pilot projects that build partnerships.

• And co-design innovative approaches for ten issues of shared concern.

This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

The Main Activities

Ten pilots:

• Eco-tourism,

• Energy,

• Micro-SME Networks,

• Media & Creativity,

• Mobility,

• Environment & Education,

• Climate Change,

• Waste Management,

• Rural Development,

• eHealth;

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This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

The Main Activities

• A strategic governance work package that defines a framework for multi-level Memoranda of Understanding building up to a Central European-wide charter for the long term governance of the CentraLab network.

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This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Main Strategic Outcomes

• The R&D roadmap identifying the innovative ICT service.

• The development policy implications.

• The governance models.

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This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Livinglab approach

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A Living Lab is an ecosystem for experimentation and co-creation with real users in real life environments

This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Summary of the Steps

1. Localise and identify your stakeholders

2. Establish a Living Lab PPP (Public Private Partnership)

3. Assess the relevance of „cross border“ issues

4. Deploy an ICT infrastructure

5. Establish a local and/or „cross border“ PPPP community (PPP+People)

6. Run one or more User Driven, Open Innovation pilots

7. Summarise and evaluate the results

Francesco Molinari 9

This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Eco-Tourism Pilot

Pilot Concept and Approach

The Eco-tourism pilot is hosted by University of Maribor, Faculty of Organizational Sciences, within its Living Lab environment.

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This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Eco-Tourism Pilot

Eco-tourism objectives of the pilot are:

• understand trends in the development of eco-tourism,

• development of tourism products & serviceswith the help of user involvement,

• use of modern technologies.

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This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Funding Sources

• ERDF (85 %) - out of which for activities in 3rd Countries (ERDF)

• 15% - University of Maribor

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This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Added value

• Strengthen the supply of eco-tourism services.

• Extensive knowledge of products and services that are eco certificates.

• Identification of new tourism products and services in the region.

• Commitment to the implementation of environmentally friendly tourism activities.

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This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Organisation

• Content of applications will be visualized and supported by geolocation, maps and multimedia materials.

• Applications will be available via the Internet, mobile phones and also through innovative printed map products.

• The portal will be used as a tool for Living Lab operation.

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This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Current achievements

• Presentation of the first prototype itinerary: www.gis.si/turizem_zirovnica/

• Presentation of the pilot webpage: http://eco-tourism.centralivinglab.eu/

• Platform in first form

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This project is implemented through the CENTRAL

EUROPE Programme co-financed by the ERDF

www.centralivinglab.eu

Thanks for your attention.

http://www.centralivinglab.eu

ana.malesic@fov.uni-mb.si

andreja .pucihar@fov.uni-mb.si

mirjana.kljajic@fov.uni-mb.si

gregor.lenart@fov.uni-mb.si16