are content strategists the new information architects? hilary marsh, world ia day 2014 chicago
DESCRIPTION
Brief presentation about the relationships between content strategy and information architecture, and comparing and contrasting the two professions. Panel discussion at World IA Day 2014, Chicago with Edward Stojakovic, Joe Hass and Samatha DietzTRANSCRIPT
Are content strategists the
new IAs?
World IA Day 2014, Chicago Hilary Marsh
h"p://news.discovery.com/tech/gear-‐and-‐gadgets/virtual-‐superheroes-‐more-‐heroic-‐real-‐life-‐130130.htm
Is content strategy the
new IA?
Backgrounds Roles Focus Challenges Opportunities Profession
My journey to content strategy
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Backgrounds Roles Focus Challenges Opportunities Profession
Definition of CS • Who, what, when, where, why,
and how of publishing content
• A strategic statement tying content to business
• The people, processes, and power to execute that statement
Focus
Focus
Overlaps between CS & IA: • Keep user in mind • Clarity • Ability to accomplish goals • Findability • Usability • Page structure
Focus
Differences: • CS gets “in the weeds” about the
business; IA stays focused on the user
• IA is complete at some point; CS is concerned with “Day 2” – governance, calendar
Focus
• How does content get to the site? • How long should content stay live?
• How can we make sure that people create content so it can be found and used?
• How much content is there in each section and how often it gets added to?
• How can we bring together similar content from different parts of an organization?
What about the content?
• How good is the content that currently exists – how relevant is it to the audience, does it help the organization meet its goals?
• What’s missing? • Who is posting the content, vs who’s
creating it?
• Is the system working to help make publishing and finding content easier, or is it making things more difficult?
What about the content?
• Professional organization(s) • Academic programs • #DTDT • Books • Publications • Online and face-to-face
communities
• Events
Profession
Professional organization(s) Academic programs #DTDT Books Publications Communities Events
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