armani-si ebuzzing final report mar2014
DESCRIPTION
Ebuzzing Campaing Example Category: Fragrances Armani Si Campaign Country: Brazil Additional info: [email protected]TRANSCRIPT
BR ARMANI SI (Social)CAMPAIGN REPORT
CAMPAIGN FROM 03/03/2014 TO 03/09/2014
PLAYER STATSARMANI SI BR
Video reporting : BR Armani Si (Synthesis)
EXECUTIVE SUMMARYCAMPAIGN DETAILS
Start date
VIEWS
119,506
BUDGET
Video reporting : BR Armani Si (Synthesis)
03/09/2014
PAID VIEWS IMPRESSIONS
307,665
134,239 20,200
DELIVERED VIEWS CLICKS
CTR
15.05%$28,682
03/03/2014End date
CLICKS/ IMPRESSIONS
5,618
TOTAL MEDIA VALUE
VIDEO – FREE MEDIA
ENGAGEMENT – EARNED MEDIA
112%VIEWS OVER DELIVERED
14,733
NUMBER OF FREE VIEWS
0.24
BOOKED CPV
0.21
DELIVERED CPV
$3,535
TOTAL MEDIA VALUE
4
NUMBER OF ARTICLES WRITTEN ABOUT CAMPAIGN
SHARES
4,000
ARTICLE MEDIA EQUIVALENT
FREE AND EARNED MEDIA
Video reporting : BR Armani Si (Synthesis)
EVOLUTION OF SHARES
Video reporting : BR Armani Si (Synthesis)
COMMENTS
5,618
SHARES
19.23%
ENGAGEMENT RATE
398 748
3 354 1 118
The interaction rate is the numerical way to monitor the audience’s connection with the campaign’s content and it is measured as clicks plus shares, divided by the total views.
This campaign was received with an interaction rate of 19.23%.The video had a total of 5,618 shares. 3,354 shares in Facebook, 1,118 on Google +, 398 on Twitter and 748 on Pinterest.
SHARE RATE
4.19%
ENGAGEMENTARMANI SI BR
Video reporting : BR Armani Si (Synthesis)
As you can see on the graph, 81% of the total views (108,390) viewed the video continously until the end.
Articles- Social
Video reporting : BR Armani Si (Synthesis)
http://www.achadosdabia.com.br/2014/03/04/si-giorgio-armani/
Articles- Social
Video reporting : BR Armani Si (Synthesis)
http://www.coisasdediva.com.br/2014/03/armani-si/
Articles- Social
Video reporting : BR Armani Si (Synthesis)
http://www.dicasemoda.com.br/conheca-si-o-lancamento-da-armani-que-vai-te-surpreender/
Articles- Social
Video reporting : BR Armani Si (Synthesis)
http://www.grzero.com.br/surpreenda-se-com-si-nova-fragrancia-da-armani/
Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.alinefranca.com.br
Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.vivaoluxo.com.br/
Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.blogdarafa.com.br/
Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://capricho.abril.com.br
Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.rafinhagadelha.com.br
Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.maridalla.com.br
Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://blogdamy.com/
Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://modices.com.br/
Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
http://www.blogdaaliceferraz.com.br
Screenshots- Social
Video reporting : BR Armani Si (Synthesis)
https://www.facebook.com/Fashionismo
BR ARMANI SI (Captiview)CAMPAIGN REPORT
CAMPAIGN FROM 03/03/2014 TO 03/04/2014
CaptiviewCAMPAIGN DETAILS
Start date
20,000
BUDGET
03/04/2014
PAID VIEWS IMPRESSIONS
50,278
25,110 5,708
DELIVERED VIEWS CLICKS
CTR
22.73%
03/03/2014End date
$4,000
Screenshot-Captiview
Video reporting : BR Armani Si (Synthesis)
http://brasil.elpais.com/
Screenshot-Captiview
Video reporting : BR Armani Si (Synthesis)
http://brasil.elpais.com/
Screenshot-Captiview
Video reporting : BR Armani Si (Synthesis)
http://papofeminino.uol.com.br/
BR ARMANI SI (Native)CAMPAIGN REPORT
CAMPAIGN FROM 03/03/2014 TO 03/09/2014
NativeCAMPAIGN DETAILS
Start date
100,000
BUDGET
03/09/2014
PAID VIEWS IMPRESSIONS
310,880
120,643 13,220
DELIVERED VIEWS CLICKS
CTR
10.96%
03/03/2014End date
$16,000
Screenshot-Native
Video reporting : BR Armani Si (Synthesis) http://www.fashionismo.com.br/
Screenshot-Native
Video reporting : BR Armani Si (Synthesis)
http://vogue.globo.com
Screenshot-Native
Video reporting : BR Armani Si (Synthesis)
http://brasil.elpais.com
Screenshot-Native
Video reporting : BR Armani Si (Synthesis)
http://revistaglamour.globo.com
Screenshot-Native
Video reporting : BR Armani Si (Synthesis)
http://www.dicasdemulher.com.br
Isela AbarcaBusiness Director Mexico
Skype Isela.abarca
MORE INFO FOR CAMPAIGNS IN MEXICO: