How did you attract/address your audience?

Attracting/Address:

Attracting and addressing your audience is all about making your audience want to engage with your media product and invest time and (usually) money with it. Ways I did it:

MastheadCover linesPhotograph(s)ColoursPriceLayoutArticle

Masthead and Cover Lines

The masthead is very effective. It relates to my genre as the font is very bold and stylish attracting the audience. The black solid colour makes the masthead stand out and bounce of the page , making it visually clear for audience. Inserting the image over part of the title makes the front cover look more professional and attractive . Using capitals for the masthead also high lighted name of the magazine and connotes a well known competitive magazine that will be noticed.

A mention of some artists or popular features within the magazine attracts the viewer, by making it visually clear and intriguing. People are in the present day want to keep up to date and stylish with the trend so cover lines mentioning some popular topics attract a large audience.

A quote from the double page spread article creates a slight insight to the magazine .However, the full article has to be read to understand the full story. The slight insight increases the tension and attracts the audience.

Fashion is a very judged and popular topic these days so a mentioning in visually clear writing grabs the audiences attention and increases potential customers to purchase it. Fashion also is what people want to keep on top of and follow meaning the magazine is more likely to attract customers.

PhotographsI thought that it was important when creating my magazine that it had a USP, a unique selling point, which would attract my target audience and differentiate the magazine from other competitors. The USP for my magazine is that photographs within my magazine were suitable for both genders .

My front cover included a stereotypical male hip hop artist who connotes power and rebellion. The rebellion and attitude given off by the stance of the model could be aspiring and attractive to male readers. However, the power and strength shown by the male model could be an attraction and eye candy to females and could be an encouragement for females to purchase.

Contrasting against the front cover is a female model where her style could be inspirational to women and attractive to men. Also the adjustments made to the image allows it to look gold a colour for both genders and connotes class.

The image on this double page spread is intentionally attractive to both genders however, the page could be argued it attracts more males. The costume of the male suitably stereotypes a hip hop male and could aspire and attract males to dress similar.

Colours and Price. For my double page I wanted to interpret many stereotypical hip hop vibrant colours. So within my photography I found a location with colourful graffiti. It made my page look artistic and bright attracting audiences who enjoy art. The high lighted red colour lets the artists name to be clear.

Using a range of intense colours shows the genre is imaginative and portrays the stereotypical image. Contrasting against already existing magazines which include a lot of black and white which becomes tedious. Hopefully the striking colours are attractive tot he targeted audience.

The magazine is relatively cheap for a hip hop magazine and compared to other competition, which is appealing to audiences. For the targeted audience of aged 16-25 I'm sure of this price being affordable.

Article and Layout

I addressed the audience in formal language in my long length article which was full of detail and information on a specific artist. The artist informal comments were written as quotations to make the readers feel as if they were personally at the interview.

The ratio of text to pictures is another way of addressing your audience.