Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

AUSTENLAND Online Marketing, Print Advertising and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the event through print advertising.

Austenland Campaign Recap Banner Ad – 336K imp., 132 clicks

Dedicated Email #1 – 24,551 sent, Opens – 2,876, Clicks – 435 Newsletter Banner Ad – 24.5K emails, 2,195 page views, 36 clicks

Sweepstakes – page views – 2,005, 790 entries Social Media - CC related channels: Facebook – 6,454 Twitter- 3,007

Online Content – 175 page views • Facebook Page Views – 723 Trailer - 128 page views

Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools

Film Related Page Views – 8,102, Clicks – 603

Print ads in Campus Circle Circulation – 30K Readership – 90K

Distribution – 500 retail outlets and schools in L.A.

Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a

95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 336,000. Clicks – 131.

Dedicated Email

Delivered – 24,590 Opened – 2,817

Clicks – 686

Campus Circle

Newsletter Emails – 24,539 Opens – 2,195

Total film Clicks – 36

Online Content #1

Article Posted on 8/15 Page Views – 175

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Event Trailer

Page Views – 128 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Page Views – 2,005

Entries – 790 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status

Social Media Post Examples Facebook – 6,454 likes Twitter – 3,007 followers