Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

WADJDA Online Marketing, Print Advertising and Social Media Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing were all utilized for the event. •  Social Media Campus Circle utilized its own Social Media channels to promote the event.

We disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the event through print advertising.

WADJDA Campaign Recap

Banner Ad – 132K imp., 98 clicks Dedicated Email – 24,414 sent, Opens – 2,443, Clicks – 39

Newsletter Banner Ad – 24K emails, 2,141 page views, 20 clicks Social Media - CC related channels: Facebook – 6,457 Twitter- 3,013

Online Content – 142 page views • Facebook Page Views – 340 Calendar - 62 pg views • Trailer - 79 pg views • Print Ad - Full pg 4C (2X)

Film Related Page Views – 5,207, Clicks – 157

Print ads in Campus Circle Size – Full page 4C (2X)

Banner Advertising Banner advertising appeared on our website, campuscircle.com. The banner ads had a

95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 132,000. Clicks – 98. [Launched 9/6]

Dedicated Email

Delivered – 24,414 Opened – 2,443

Clicks – 39

Campus Circle

Newsletter Emails – 24,398 Opens – 2,141

Total film Clicks – 20

Online Content

Article Posted on 9/10 Page Views – 142

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Print Content

Issue date – 9/12

Event Trailer

Page Views – 79 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Calendar Page Views – 62 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Post Examples Facebook – 6,457 likes Twitter – 3,013 followers