1. beyond the website how your business should be using the the whole web to create more sales, leads & publicity

2. what you will learn

3. why we use the Internet, past, present and the future

4. how to go beyond the website and how a complete strategy is the best practice

5. defining and reaching goals of more sales, more leads and more publicity

6. the tools of the trade in use today. how they work and more importantly, why they work

7. demographics of todays online customer & social media user

8. how marketing & sales function together online

9. the expectations of todays online customer/browser

10.

11. award-winning blogger

12. www.jimkukral.com

13.

14. professional speaker

15.

16.

17.

18.

19.

20.

21. social media expert

22.

23. 12+ year web guy

24.

25.

26. coach, consultant & trainer

27.

28.

29.

30. business builder

31.

32. why am i here?

33. inspire you

34. motivate you

35. educate you

36. Your brand here!

37. why we use the web?

38.

39.

40.

41.

42.

43. are you thinking like google?

44. simple problem solving customer-centric

45. branding

46. http://adage.com/digitalnext/index?sid=David%20Armano

47.

48.

49.

50. doesnt sell ______ we sell ???? Your brand here!

51. universal truths of todays internet

52. nobody reads anymore they scan

53.

54.

55.

56. no more interruptions!

57.

58.

59. short attention spans

60.

61. people want bargains

62.

63. easy wins

64. before the web

65.

66.

67.

68.

69. after the web

70.

71.

72. email marketing, seo, landing pages, social media, affiliate marketing, pay per click, lead generation, viral marketing

73. beyond the website

74. the big picture: how do all of these things work together today?

75. beyond the website

76. goals?

77. sales

78. leads

79. publicity

80. communication

81. is roi possible?

82. or is this all a waste of time?

83. the past vs. today

84.

85.

86.

87.

88. promotion begins months ahead of time, not the day of thousands of pages of information already exist customers spread word of mouth through digital channels result: sold out event before even getting to town

89. much cheaper much faster better

90. i believe in roi

91. i believe in social media

92.

93.

94.

95. time or money?

96. theres always more time

97. money runs out eventually

98. what is social media?

99.

100.

101.

102.

103.

104.

105. thats all? (sarcasm required)

106. the internet is for kids and geeks, and our consumers will never be online. - Unnamed 1990s executive

107.

108.

109. Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71 percent of their user bases, respectively.

110. More than one-third (34 percent) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population. Guess who make up the other 66% or so???

111. 41% of baby boomers have visited social networks, and in the past three months boomers stopped at these sites an average of eight times.

112. Dismissing Social Media as being irrelevant to a brand with an older customer base is dangerous. Social Media is already seeing a broadening of its user demographics, and as occurred with the Internet a decade ago, this trend will continue. Not every demographic will engage Social Media in the same way, but in the years to come every demographic will engage Social Media in some way! http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html

113. oh yeah? prove it!

114.

115.

116.

117.

118.

119.

120. online reputation management

121. but people might talk about us!

122.

123. they already are

124.

125.

126.

127.

128. control the conversation?

129. participate in the conversation?

130.

131. Recommendations BOOKS: Steve Krug, Dont Make Me Think Jon Spoelstra, Marketing Outrageously BLOGS: www.ChrisBrogan.com social media www.CopyBlogger.com content www.Problogger.com - blogging

132. JimKukral.com TheBizWebCoach.com