brand manual 1 - targetti...150 pixel. 130 pixel 27 mm. 16 mm. targetti brand manual 1.0 _ the logo...

Brand manual 1.0

1

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Targetti _ Brand manual 1.0

Index

2.1 Corporate fonts 20

2.2 System fonts 21

The typesetting system 20

1.1 Writing rules 4

1.2 Area of isolation 5

1.3 Colours 6

1.4 Reductions 7

1.5 Minimum dimensions 8

1.6 Incorrect use 10

1.7 Positioning 12

1.8 Using grayscale 16

1.9 Using colour gamuts 17

1.10 Using photographic images 18

The logo 2

3.1 Black and Pantone Cool Grey 23

Corporate colours 22

5.1 The INDOOR colour gamut 56

5.2 The OUTDOOR colour gamut 62

5.3 The LOF colour gamut 68

The mood 54

4.1 Business cards 25

4.2 Headed notepaper 26

4.3 Window envelopes 28

4.4 Open end envelopes 29

4.5 Fax cover sheet 30

4.6 Note pads 32

4.7 Folders 36

4.8 “With compliments” card 40

4.9 Vetrofanie / adesivi 42

4.10 Electronic signature 46

4.11 PowerPoint presentations 48

4.12 Shopping Bags 50

4.13 T-shirts 51

4.14 Pencils 52

4.15 Pens 52

4.16 USB flash drives 53

Corporate identity 24

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Window Stickers/ Stickers

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Colors

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2

1 The logo The logo is the company name.

The font is a graphic interpretation of the name to make it unique and immediately recognisable: interruptions or the elimination of certain parts of individual letters suggest the passage of light giving it a decidedly horizontal style.

It essential and versatile characteristics are the cornerstone on which all communication is based.

This chapter defines the optimal conditions for its use.

To consolidate and protect Targetti’s graphic image it is important to follow the indications contained in this manual without changing the given dimensions, colours, position or ratios in any way.

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Targetti _ Brand manual 1.0 _ The logo

4

1.1


The logo Writing rules

When talking about, quoting or making reference to the Targetti brand (advertising, BTL and editorial communications etc.) the first letter must be written with a capital letter and the rest of the name in lowercase.

How to write it:

Targetti

Incorrect examples:

TARGETTI

targetti

5

1.2

157 mm

15,7 mm

15,7

mm


The logo Area of isolation

The area of isolation defines the area around the logo within which no graphic or textual element can enter that could interfere with the readability or recognisability of the same logo.The minimum area of isolation around the logo must always be at least 1/10 of the length.

6

1.3


The logo Colours _ positive version_ negative version

The colours which may be used for the logo are:black (absence of light) - positive versionwhite (light) - negative version

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1.4


The logo Reductions

If reduced in size both the positive and negative versions of the logo must remain readable.

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,

8

1.5

150 pixel 130 pixel

16 mm27 mm


The logo Minimum dimensions_ positive version

print

screen at 72 pt

The following are the recommended reductions for printing (300 dpi) and screen (72 or 150 dpi). The same conditions of readability and recognisability of the logo must always be applied to the following dimensions.

Recommended minimum dimensions


Dimensioni minime consentite


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150 pixel 130 pixel

17 mm29 mm


screen at 72 pt

_ negative version





print

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1.6

1

6

2

7

TARGETTI


The logo Incorrect use

1 the space between the letters on the logo must not be altered;

2 the thickness of the principal stroke of the letters must not be altered;

3 the height/width ratio must not be distorted thus the ratio between the horizontal and vertical scale must not be altered;

4 it is not possible to separate the letters of the logo and reassemble them in a vertical style;

5 it must not be positioned diagonally but always and only horizontally;

6 it cannot be reproduced in different colours other than black and white;

7 no other typefaces can be used other than the established one.

The company logo must not be used in an arbitrary manner but must take into account the established application rules.

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3 54


12

1.7

A = 2,4HB = 1/4 L

H

A

BL


The logo Positioning _ correct

The logo must always be positioned at the top right.The space from the top margin must be 2.4 times the height and 1/4 of the width from the right margin, except for the exceptions provided for in the manual or to be managed case by case depending on the needs of the context. The logo can be dimensioned according to specific needs, taking care to preserve its readability (see chapter 1.5 pages 8-9).

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14

1.7

1

5 6

2


The logo Positioning _ incorrect

The logo cannot be positioned in an arbitrary manner but must always be positioned in accordance with the indications given on the previous page. Below are some incorrect examples.

1 top left;

2 bottom left;

3 top centre;

4 bottom centre;

5 centred both horizontally and vertically;

6 left, centred vertically;

7 right, centred vertically;

8 bottom right;

9 top right with margins other than those indicated.

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centered

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7 8

3 4

A ≠ 2,4 HB ≠ 1/4 L

8

BL

A

H


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1.8 1.9

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


The logo Using grayscale

For easy readability the logo must be reproduced in the positive version with between 0% to 49% black, and in the negative version with between 50% to 100% black.

17

1.9

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%


The logo Using colour gamuts

For reproduction on any colour it is necessary to identify the nearest one to 49% black on the brightness scale and set it as the threshold limit to use the logo in the positive version.

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1.10


Initial evaluation will relate to the brightness level of the background image which will determine whether the positive or negative logo is used.

The logo Using photographic images

19

A = 2,4 HB = 1/4 LR = 1/2 A

8

BL

R

R

A

H


Close attention must be paid not to position the logo on a background image that does not allow for clean and sharp reading due to interfering objects or sudden changes of light and shade. To get around this problem it is possible to insert a transparent background (75% opacity) on the image: the rectangle must be white when using the positive version and black for the negative version (with multiple effect). To determine the dimensions please refer to the diagram below.

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2.1

Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789










Proxima Nova Thin

Proxima Nova Light

Proxima Nova Regular

Proxima Nova Bold

Proxima Nova Black

2.2

Targetti _ Brand manual 1.0 _ The typesetting system

The typesetting system Corporate fonts

The font chosen for the entire corporate identity is Proxima Nova. Below are the weights indicated to compose the Targetti identity. Only when it is not possible to use Proxima Nova due to technical limitations the Arial fonts (next page) can be used for both printing and the web.

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2Arial Regular

Arial Regular Italic

Arial Bold

Arial Bold Italic


2.2





Targetti _ Brand manual 1.0 _ The typesetting system

The typesetting system

The typesetting system System fonts

22

3

3.1

Corporate colours The Targetti logo is used only in black and white for the negative version.

All remaining basic graphic elements (background colours, banners etc..) must appear in the Pantone Cool Grey gamut, from the lightest - 1 – to the darkest - 11 – depending on the needs of the context.

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3.1

PANTONE Cool Grey 1CMYK 17 • 13 • 15 • 0RGB 87 • 0 • 1





PANTONE Cool Grey 6CMYK 36 • 28 • 28 • 7RGB 69 • 0 • -1






Targetti _ Brand manual 1.0 _ Corporate colours

Corporate colours Black and Pantone Cool Grey

Below are the colours in the gamut and the percentages of conversion into CMYK and RGB. Beside are the respective percentages of black in the event of printing using 1 colour.

Black 100% Black 20%

Black 25%

Black 30%

Black 35%

Black 40%

Black 45%

Black 52%

Black 58%

Black 67%

Black 74%

Black 80%

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4 Corporate identity This section describes the basic elements of the Targetti corporate identity.

Their use makes it possible to standardise both internal and external communications using a single graphic layout allowing for effective and immediate recognition by recipients.

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4.1

Targetti Sankey S.p.A. Via Pratese, 164 50145 Firenze, Italia Phone +39 055 37911 www.targetti.com

Alessia Usuelli Corporate Communication

Manager

[email protected]+39 339 28546792

Targetti Sankey S.p.A. Via Pratese, 164 50145 Firenze, Italia Phone +39 055 37911Fax +39 055 [email protected] www.targetti.com

CCIAA Firenze

Capitale Sociale € 500.000,00

P. Iva (IT) e C. F. 01537660480

Numero R.E.A FI-275656

Targetti _ Brand manual 1.0 _ Corporate identity

Corporate identity Business cards

Company Personal

26

4.2

Targetti Sankey S.p.A. Via Pratese, 164 / 50145 Firenze, ItaliaPhone +39 055 37911 / Fax +39 055 [email protected] / www.targetti.com

CCIAA Firenze


P. Iva (IT) e C. F. 01537660480

Numero R.E.A. FI-275656


CCIAA Firenze


P. Iva (IT) e C. F. 01537660480

Numero R.E.A. FI-275656

Egregio SIgnor Rossi,

L’Italia è una Repubblica democratica, fondata sul lavoro. La sovranità appartiene al popolo, che

la esercita nelle forme e nei limiti della Costituzione. La Repubblica riconosce e garantisce i diritti

inviolabili dell’uomo, sia come singolo sia nelle formazioni sociali ove si svolge la sua personalità,

e richiede l’adempimento dei doveri inderogabili di solidarietà politica, economica e sociale. Tutti i

cittadini hanno pari dignità sociale e sono eguali davanti alla legge, senza distinzione di sesso, di

razza, di lingua, di religione, di opinioni politiche, di condizioni personali e sociali. È compito della

Repubblica rimuovere gli ostacoli di ordine economico e sociale, che, limitando di fatto la libertà e

l’eguaglianza dei cittadini, impediscono il pieno sviluppo della persona umana e l’effettiva partecipa-

zione di tutti i lavoratori all’organizzazione politica, economica e sociale del Paese.

La Repubblica riconosce a tutti i cittadini il diritto al lavoro e promuove le condizioni che rendano

effettivo questo diritto. Ogni cittadino ha il dovere di svolgere, secondo le proprie possibilità e la pro-

pria scelta, un’attività o una funzione che concorra al progresso materiale o spirituale della società.

La Repubblica, una e indivisibile, riconosce e promuove le autonomie locali; attua nei servizi che

dipendono dallo Stato il più ampio decentramento amministrativo; adegua i principi ed i metodi della

sua legislazione alle esigenze dell’autonomia e del decentramento.

La Repubblica tutela con apposite norme le minoranze linguistiche. Lo Stato e la Chiesa cattoli-

ca sono, ciascuno nel proprio ordine, indipendenti e sovrani. I loro rapporti sono regolati dai Patti

Lateranensi. Le modificazioni dei Patti accettate dalle due parti, non richiedono procedimento di

revisione costituzionale.

Tutte le confessioni religiose sono egualmente libere davanti alla legge. Le confessioni religiose

diverse dalla cattolica hanno diritto di organizzarsi secondo i propri statuti, in quanto non contrastino

con l’ordinamento giuridico italiano. I loro rapporti con lo Stato sono regolati per legge sulla base di

intese con le relative rappresentanze. La Repubblica promuove lo sviluppo della cultura e la ricerca

scientifica e tecnica. Tutela il paesaggio e il patrimonio storico e artistico della Nazione. L’ordinamen

Spettabile

Giuseppe RossiVia Emilia, 7747037 Rimini _ Italia

Sede Operativa di Rimini

26 / 11 / 2015

26 mm 26 mm


Corporate identity Headed notepaper_ first page

Headed notepaper bears the Targetti logo at the top right, positioned with margins at the top and right with exception to the standards defined in this manual depending on the depended use. Contact details and tax information are positioned bottom right flush left.

Proxima Nova Regularrecipient’s nameProxima Nova Bold9/12 pt

textProxima Nova Regular10/15,7 pt

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www.targetti.com www.targetti.com

to giuridico italiano si conforma alle norme del diritto internazionale generalmente riconosciute. La

condizione giuridica dello straniero è regolata dalla legge in conformità delle norme e dei trattati in-

ternazionali. Lo straniero, al quale sia impedito nel suo paese l’effettivo esercizio delle libertà demo-

cratiche garantite dalla Costituzione italiana, ha diritto d’asilo nel territorio della Repubblica secondo

le condizioni stabilite dalla legge. Non è ammessa l’estradizione dello straniero per reati politici.

L’Italia ripudia la guerra come strumento di offesa alla libertà degli altri popoli e come mezzo di

risoluzione delle controversie internazionali; consente, in condizioni di parità con gli altri Stati, alle

limitazioni di sovranità necessarie ad un ordinamento che assicuri la pace e la giustizia fra le Na-

zioni; promuove e favorisce le organizzazioni internazionali rivolte a tale scopo. La bandiera della

Repubblica è il tricolore italiano: verde, bianco e rosso, a tre bande verticali di eguali dimensioni.

La Repubblica riconosce a tutti i cittadini il diritto al lavoro e promuove le condizioni che rendano

effettivo questo diritto. Ogni cittadino ha il dovere di svolgere, secondo le proprie possibilità e la pro-

pria scelta, un’attività o una funzione che concorra al progresso materiale o spirituale della società.


dipendono dallo Stato il più ampio decentramento amministrativo. Tutti i cittadini hanno pari dignità

sociale e sono eguali davanti alla legge, senza distinzione di sesso, di razza, di lingua, di religio-

ne, di opinioni politiche, di condizioni personali e sociali. È compito della Repubblica rimuovere gli

ostacoli di ordine economico e sociale, che, limitando di fatto la libertà e l’eguaglianza dei cittadini,

impediscono il pieno sviluppo della persona umana e l’effettiva partecipazione di tutti i lavoratori

all’organizzazione politica, economica e sociale del Paese.


dipendono dallo Stato il più ampio decentramento amministrativo; adegua i principi ed i metodi della

sua legislazione alle esigenze dell’autonomia e del decentramento.

La Repubblica tutela con apposite norme le minoranze linguistiche.

Lo Stato e la Chiesa cattolica sono, ciascuno nel proprio ordine, indipendenti e sovrani. I loro rap-

porti sono regolati dai Patti Lateranensi. Le modificazioni dei Patti accettate dalle due parti, non

richiedono procedimento di revisione costituzionale.

Alessia UsuelliCorporate Communication Manager

120 mm


_ second page

signaturesender’s name Arial BoldpositionArial italic9/12 pt

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4.3

Targetti Sankey S.p.A. Via Pratese, 164 / 50145 Firenze, Italia

www.targetti.com


Corporate identity Window envelopes _ 23x11 cm format_ with and without window

Solution A

29

4.4

Targetti Sankey S.p.A. Via Pratese, 164 / 50145 Firenze, Italia

www.targetti.com


Corporate identity Open end envelopes _ 23x33 cm format

Solution A

30

4.5

fax message

DATA TELEFAX PERdate telefax to

NUMERO PAGINE (INCLUSA QUESTA) DAnumber of pages (including this page) from



Corporate identity Fax cover sheet _ A4 format

31

fax message

DATA TELEFAX PERdate telefax to

NUMERO PAGINE (INCLUSA QUESTA) DAnumber of pages (including this page) from



_ A5 format

32

4.6



Corporate identity Note pads _ A4 format / with lines

Solution A Solution B

33



Corporate identity Note pads _ A4 format / white

Solution A Solution B

34

www.targetti.com

4.6

www.targetti.com


Corporate identity Note pads _ A5 format / with lines

Solution BSolution A

35

www.targetti.comwww.targetti.com


Corporate identity Note pads _ A5 format / white

Solution BSolution A

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4.7

www.targetti.com


Corporate identity Folders 23x33 cm format_ external

closed folder

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www.targetti.com


CCIAA Firenze


P. Iva (IT) e C. F. 01537660480

Numero R.E.A FI-275656


open folder

38

cartellina aperta

4.7


Corporate identity Folders 23x33 cm format_ internal

full white background

39


full black background

full Pantone Cool Grey 7

background

40

4.8

www.targetti.com

With compliments

36 mm

5,6 mm

Proxima Nova Thin17,7 pt

Proxima Nova Bold7,3 pt


Corporate identity “With compliments” card 21x10,5 cm format

Il logotipo, nelle dimensioni indicate, sarà posizionato come previsto al punto 1.7 del presente manuale.

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The logo, in the dimensions indicated, will be positioned as explained in section 1.7 of this manual.

41

www.targetti.com

With compliments


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4.9

A1

A2

230 mm

36 m

m13

mm

Proxima Nova Semibold32 pt

34 m

m

39 m

m


Corporate identity Vetrofanie / adesivi 30x10 cm format_ positive version

raggio 1,7 mm

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Window Stickers/Stickers

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radius 1,7 mm

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us measurements

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us measurements

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A3

A4


30x10 cm format_ negative version

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us measurements

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4.9

B1

B2

161 mm

25 m

m

27,5

mm

23,5

mm

9

mm

Proxima Nova Semibold22,4 pt


Corporate identity Vetrofanie / adesivi 21x7 cm format_ positive version

raggio 1,7 mm

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radius 1,7 mm

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US measurements

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B3

B4


21x7 cm format_ negative version

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US measurements

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4.10


Corporate identity Electronic signature _ text only

47


_ text and banner

48

4.11


Corporate identity PowerPoint presentations _ slide master

Any diagrams and graphics relative to the subject of the presentation.

Pantone Cool Grey 2 banner. On the cover (see the first slide of the next page) the banner is reduced by 50% and appears to be transparent on the image.

Text on the banner and title: 50% black.

Logo (negative version).

Text: aligned to the left.

Any images (graphic or photographic).

49


_ some application examples

Logo (negative version).

50

4.12

www.targetti.comwww.targetti.com


Corporate identity Shopping bags

51

4.13



Corporate identity T-shirts

52

4.14

4.15

www.targetti.com

www.targetti.com

www.targetti.com

www.targetti.com


Corporate identity Pencils

Corporate identity Pens

53

4.16

www.targetti.com

www.targetti.com


Corporate identity USB flash drives

54

5

Targetti _ Brand manual 1.0 _ The mood

The mood we created for an emotional/descriptive visual communication in the Targetti world stems from the objective to move away from the customary rules used by the majority of our competitors who present and illustrate products in an often and exclusively aseptic manner, typically using photographs framed by a white backdrop or placed on a black background, forsaking the use of colour combinations to create chromatic moods.

Through the use of strategic analysis we have understood the importance of aiming our message at a specific target (architects, designers, lighting designers), we think that it is fundamental to try and use an approach that is consistent with their aesthetic language: we therefore create warmer, evocative atmospheres/moods that are closer to our target who are typically used to contextualising our products and our “systems” in Indoor/Outdoor architectural places/locations.

The colour atmosphere created will live alongside the atmosphere created by the lighting effect. At the same time it is important to maintain a technical and precise reading of the product, even enhance the aesthetic aspect (design), inside a more realistic atmosphere.

Such choices, as mentioned above, are functional and intended to create a more characteristic and original codified visual impact.

It is possible to blend these situations with corresponding representative “case history” images in order to show both the product and the effectiveness of the “effects” the product produces in a single context.

We suggest combinations of products/backgrounds: when possible we create tone-on-tone combinations starting with the standard colour of the product, in other cases we combine selected colour backgrounds from codified and established gamuts for the respective sections (Indoor, Outdoor and LOF).

The mood

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target audience.

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. We think

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contextualizing

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color

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Therefore, we created warmer, evocative....

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audience and who typically contextualize our products and ....

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These gamuts, identified by researching colours and shades that are popular in the world of design and architecture, generally elegant and non aggressive, are attributed to the main types of product due to the “similarity” with the environments created: red and yellow for Indoor; green and blue for Outdoor; beige and brown for LOF products.

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have been

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. They are generally

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in nature and are attributed..

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types of products that are similar to the environments they create:

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5.1

Orange RustPANTONE 18-1447 TPX

CMYK 19 • 72 • 70 • 7RGB 195 • 92 • 72

Red Dahlia PANTONE 19-1555 TPX

CMYK 31 • 95 • 74 • 41RGB 126 • 31 • 39

PANTONE 506 CMYK 32 • 62 • 38 • 20

RGB 157 • 100 • 112

Rosette PANTONE 16-1518 TPX

CMYK 18 • 53 • 39 • 6RGB 202 • 134 • 132

Dusty PinkPANTONE 14-1316 TPX

CMYK 11 • 38 • 35 • 1RGB 226 • 173 • 158

The mood / Colour gamuts INDOOR

White

Black

Product finish

Reds

Grey

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BebopWhite / Black background

MiniminimaBlack / Black background

CloudWhite/ Black background

White / Dusty Pink_Pantone 14-1316 background Black / Rosette_Pantone 16-1518 background White / Orange Rust_Pantone 18-1447 background

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5.1

Bamboo PANTONE 14-0740 TPX

CMYK 17 • 26 • 76 • 4 RGB 214 • 180 • 81

PANTONE 7403 CMYK 3 • 22 • 58 • 0

RGB 85 • 8 • 44

PANTONE 459 CMYK 15 • 17 • 62 • 1

RGB 82 • -1 • 44

Golden Glow PANTONE 15-1050 TPX

CMYK 12 • 41 • 86 • 2RGB 222 • 158 • 53


Yellows

White

Black

Grey

Product finish

Biscuit PANTONE 13-1009 TPX

CMYK 16 • 18 • 37 • 2 RGB 219 • 203 • 169

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CloudWhite / White background

White / Bamboo_Pantone 14-0740 backgroundBlack / Biscuit_Pantone 13-1009 background

BebopWhite / Grey background

White / Golden Glow_Pantone 15-1050 background

MiniminimaBlack / Grey background

60

5.1



An example of “fusion” between product and “case history”.

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5.2

Vineyard Grey PANTONE 18-0117 TPXCMYK 66 • 36 • 73 • 25

RGB 89 • 114 • 77

Cedar Green PANTONE 18-0328 TPX

CMYK 61 • 39 • 83 • 29RGB 98 • 108 • 59

PANTONE 7503CMYK 36 • 34 • 55 • 17

RGB 159 • 145 • 112

Sea Spray PANTONE 17-6212 TPXCMYK 60 • 35 • 55 • 21

RGB 104 • 124 • 107


The mood / Colour gamuts OUTDOOR

Greens

Ferrite Grey

Aluminium

Product finish

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Aluminum

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KepleroAluminium / Vineyard Grey_Pantone 18-0117 background

Jedi 600Aluminium / Cedar Green_Pantone 18-0328 background

Jedi 600Ferrite Grey / Pantone 7503 background

Aluminium / Pantone 7503 background Aluminium / Sea Spray_Pantone 17-6212 background Ferrite Grey / Cedar Green_Pantone 18-0328 background

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Aluminum

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aluminum

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5.2

PANTONE 7459CMYK 70 • 31 • 23 • 6

RGB 80 • 142 • 170

Blue CoralPANTONE 19-4526 TPX

CMYK 87 • 47 • 41 • 30RGB 26 • 89 • 106

PANTONE 7463 CMYK 72 • 53 • 33 • 18

RGB 81 • 100 • 125

PANTONE 302 CMYK 100 • 71 • 39 • 33

RGB 0 • 59 • 94

PANTONE 282 CMYK 79 • 69 • 36 • 25

RGB 68 • 72 • 103



Blues

Ferrite Grey Product finish

Aluminium

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Jedi 600Aluminium / Blue Coral_Pantone 19-4526 background

KepleroAluminium / Surf the web_Pantone 19-3952 background

Jedi 600Ferrite Grey / Pantone 7463 background

Aluminium / Pantone 7463 background Aluminium / Pantone 282 background Ferrite Grey / Pantone 7459 background

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5.2




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5.3

Champagne beige PANTONE 14-1012 TPX

CMYK 27 • 34 • 47 • 13RGB 180 • 155 • 128

Taffy PANTONE 16-0940 TPX

CMYK 21 • 37 • 64 • 9RGB 196 • 155 • 99


The mood / Colour gamuts LOF / INDOOR

Beiges

Product finish Florentine White

Sandstone Grey

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Volta

Ledò


Florentine White / Florentine White background Florentine White / Champagne Beige_Pantone 14-1012 background Florentine White / Sandstone Grey background

Florentine White / Sandstone Grey background Florentine White / Florentine White background Florentine White / Taffy_Pantone 16-0940 background

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5.3

PANTONE 4695CMYK 38 • 53 • 53 • 40

RGB 122 • 92 • 81

Adobe PANTONE 17-1340 TPX

CMYK 27 • 62 • 77 • 21RGB 165 • 98 • 59

PANTONE 463CMYK 36 • 46 • 63 • 32

RGB 136 • 109 • 80


The mood / Colour gamuts LOF / OUTDOOR

Brown

Browns

Product finish

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Stilo Path


Brown / Brown background Brown / Adobe_Pantone 17-1340 background Brown / Pantone 463 background

Florentine White / Adobe_Pantone 17-1340 background

72

5.3


The mood / Colour gamuts LOF


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brand manual 1 - targetti...150 pixel. 130 pixel 27 mm. 16 mm. targetti brand manual 1.0 _ the logo...

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