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GIMOKA Company Profile - Sep. 2014 GIMOKA Company Profile 2014

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Page 1: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

GIMOKA Company Profile - Sep. 2014

GIMOKA Company Profile

2014

Page 2: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

Gimoka Group was founded in 1982 thanks to the founder Ivan Padelli ’s great passion for coffee, as a result of a family tradition. The company now stands among the leading coffee roasters in Italy, with about 20,000 tons of coffee purchased on year bases.

Page 3: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

1994

Acquisition of Espresso Italia

Gimoka enters

the coffee portioned segment

1987

HQs and Production moved to

Andalo (SO)

production capability

significantly increased

Start up in Lecco

Market Segment : home and

vending

1982

1997

Acquisition of CafffèSi Quality

Leading brand in Ho.Re.Ca

Gimoka consolidates

know-how and presence in the channel

Ho.Re.Ca 2006

Gimoka enters

significantly in the retail

trade

2010

Acquisition

of Caffè

Ambrosiano

THE GROUP TODAY: MILESTONES

2014

New

management structure and new

production industrial

and logistics structure.

Page 4: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

The Group passion for coffee spans in all business areas, thanks to the skills and competence developed and acquired over time. The Group know-how is able to meet the various needs of the market in terms of coffee processing and solution for the extraction process.

THE GROUP TODAY

Page 5: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

The 3 product lines are the result of the experience and in-depth knowledge of the needs of different consumers and many partners in the professional world.

MODERN CHANNEL VENDING/OCS HO.RE.CA

THE GROUP TODAY: SERVED MARKETS

Page 6: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

80%

20%

55%

45%

55% 30%

20%

50%

YEARLY VOLUME: 20,000 TONS

50%

20%

30%

55% BEANS 45% GROUND

50% SUPERMARKETS 30% HORECA 20% VENDING

80% ITALY 20% FOREIGN MARKETS

45%

THE GROUP TODAY: FACTS

Page 7: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

Brand for Professional Users

Parent Brand

Company brand name

THE GROUP TODAY: BRANDS

Page 8: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

N° 51 PRIVATE LABEL N° 31 THIRD BRANDS

THE GROUP TODAY: BRANDS & PRIVATE LABELS

Page 9: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

Daily ATTENTION TO THE QUALITY

Within the Group, quality is assured not only by following the procedures, but mainly thanks to processes and attentions which are activated on daily bases , by involving all company depts and bearing in mind the ultimate goal: delivering value to the customer

PASSION FOR PROFESSIONALISM

The recent investments in new facilities, logistics and workshop, have transformed the experience, the passion, and the artisanal heritage into an asset with a high level of industrialisation

TO BE DINAMIC, FLESSIBLE AND CLOSE TO THE CUSTOMER

Provide value to the customer implies willingness and ability to listen to him. The Group is close to the partner by providing blend tailor-made and private label solutions

DEPTH AND Wide Product Range Thanks to its brands, the Group offers a wide range of products in terms of technology ( ground , beans, and soluble portions ) and wide range of blends .

NEW STRATEGIC GROUP DRIVER

Page 10: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

MD

Industrial

Procurement Logistic Production

Quality

Certification Laboratory

Sales & Marketing

Export

Ho.Re.Ca.

CM

Vending

Italy

Export

Modern Channel

Customer Care

Fin. Control, IT

Ho.Re.Ca. Italy

Finance

THE ORGANISATION

Page 11: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

«Within the Group, quality is assured not only by following the procedures, but mainly thanks to processes and attentions which are activated on daily bases , by involving all company depts and bearing in mind the ultimate goal: delivering value to the customer» Alberto Pipan, Research-Development and Quality Assurance Manager - Gimoka Group

Page 12: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

SELECTION AND PURCHASING OF CAFFEE AND SYSTEM FOR TRACEABILITY OF THE PRODUCT • ‘Pre -shipment ' validation process of the supply of the raw sample, according to

international standards and specific quality parameters set by the Group. • Introduced procedure to check the conformity of the supply with the approved

standard Computerized management system of traceability batch production and supply.

PRODUCT QUALITY

• Introduction of new origins and quality revision of the current utilised origins and composition of blends with the aim to assure consistency in the production process.

• Study and management of roasting set up to obtain the optimum result according to the blends.

QUALITY ASSURANCE PROCESS • Set up the standards for various parameters (colour, moisture , particle size, etc. ) as

reference for the correct production of each blend. • Control at the end of the production to meet quality standards.

Daily ATTENTION TO THE QUALITY

Page 13: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

PRODUCT DEVELOPMENT

• Sensory analysis and product benchmarking to review existing blends for

the HoReCa, Vending and Modern Channel channels

• Set up of coffee tasters team

Daily ATTENTION TO THE QUALITY

Page 14: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

Tools and instruments: • Laser • Granulometer • Two roasters for laboratory • Colorimeter • Residual Moisture Control • Table of taste

Professional coffee machines and dispensers for analysis taste and smell from the team tasters

The laboratory performs controls and checks in every stage of the production chain

Daily ATTENTION TO THE QUALITY

Page 15: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

• N° 3 roasters • N ° 4 vacuum packaging lines - ground - 100 , 250 and 500 gr • N ° 4 packaging lines grains - 0.5 , 1 and 3 kg • N°1 line packaging cans - 0,250 kg and 3 • N° 6 packaging lines pods and capsules • N°1 line packaging jars • N°1 soluble packaging line

GROUP PRODUCTION PLANT

PASSION FOR PROFESIONALISM

Page 16: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

• 400 Neuhaus Neotec RFB roaster. Productivity of 5,000 kg/h

• New transport system for roasted coffee

• New mill roller system to increased productivity

• New software for the control of the roasting process

• 2 Destoning machines Neuhaus Neotec

• 2 capsule packaging lines

INDUSTRIAL INVESTIMENST 2014 y

PASSION FOR PROFESIONALISM

Page 17: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

International standards for food safety throughout the supply and production chain

sustainable agriculture

Gimoka Group is a member of 4C Association, a significant commitment in terms of sustainability

Organic Product line

On going certification

PRODUCT & QUALITY PROCESS

Page 18: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

ABILITY TO LISTEN AND TO UNDERSTAND CUSTOMERS NEEDS

DEVOLOPMENT OF AD HOC BLENDS FOR CUSTOMERS

PRIVATE LABEL

BUSINESS SECTORS KNOWLEDGE

CUSTUMER CARE

EXHIBITION, EVENT & COMMUNICATIONS

PROMOTIONS & SUPPORT

CUSTOMER CARE

Page 19: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

MATRICE PRODOTTI /OCCASIONI DI CONSUMO HOME

HORECA VENDING

COFFE BEANS

GROUND COFFEE

PODS

CAPSULE

SOLUBLE

MATRIX PRODUCT/CONSUMPITION OCCASION

RANGE MATRIX

Page 20: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

GROUND AND BEANS

• N° 7 blends of ground coffee; vacuum packed in 250g packs .

• Some of these blends are also available bipack format.

• The Classic Gimoka mixtures are proposed in grains , 1000g and 3000g .

HOME

Page 21: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

PODS AND CAPSULES

The company offers three new blends of coffee and one decaffeinated coffee declined in the different portioned systems available on the domestic market:

• Capsule compatible with Lavazza A MODO MIO® *

• Capsule compatible Nespresso® *

• Compatible Capsules Nescafé Dolce Gusto® *

*Trademarks are not property of Gimoka Srl or its related companies.

Page 22: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

HO.RE.CA

CaffèSi was born in Milano in late 50’s to serve high end and coffee shops and bars such as Savini in Galleria Duomo,

The Group brand for the Professional Market.

Page 23: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

HO.RE.CA

0123456789

Colour intensity

Texture

Olfactive intensity

Roast intensity

Body

Acid

Bitter

Astringent

Overall PositiveOdours

Overall NegativeOdours

Tasteful and mild body coffee completed with a pleasant acidity. Compact dark-brown texture filled out by a milk chocolate fragrance.

The long aftertaste highlights cookie and toasted bread notes.

ARTÈ 3000 g

Page 24: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

HO.RE.CA

1000 g DIAMANTE

A light balanced, medium bodied coffee with a not aggressive

acidity that matches nut and dry fruit sensations.

012345678

Colour intensity

Texture

Olfactive intensity

Roast intensity

Body

Acid

Bitter

Astringent

Overall Positive Odours

Overall NegativeOdours

Page 25: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

HO.RE.CA

PERLA

A fullness consistency and nicely sweet coffee with a very low

acidity that combined with sugar gains in smoothness.

Aromatic coffee also used in Cappuccino.

012345678

Colour intensity

Texture

Olfactive intensity

Roast intensity

Body

Acid

Bitter

Astringent

Overall Positive Odours

Overall NegativeOdours

1000 g

Page 26: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

HO.RE.CA

CORALLO 1000 g

A vigorous bodied coffee followed by an airy acidity. Agreeable

aftertaste with a sensation of spicy scent.

012345678

Colour intensity

Texture

Olfactive intensity

Roast intensity

Body

Acid

Bitter

Astringent

Overall Positive Odours

Overall NegativeOdours

Page 27: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

HO.RE.CA

CAFFE’ SI SPECIAL EDITIONS TO BE SOLD AT CAFÉS FOR PRIVATE USE

Special edition of Nespresso compatible capsules, R&G coffee, Coffee Beans, to give consumers their favourite coffee shop experience also at home.

Page 28: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

New blends and solutions specifically designed to meet sector requirements

Espresso 24 Gimoka Corpo Caffè Si Pausabar Gimoka Anima

VENDING

Page 29: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

Thanks to the development of new products , the company is now able to offer the widest range of capsules compatible with the most popular systems on the market.

Capsule 32mm

Compatible Dolce Gusto®* Compatible Nespresso®* Compatible A modo mio®*

Capsule 36mm Compatible Lavazza Blue ®*

*Trademarks are not property of Gimoka Srl or its related companies.

VENDING PORTIONED

Page 30: CAPSULE COMPATIBILI DOLCE GUSTO - Step solutionsstep-solutions.eu/pdf/7. KAWA - PALARNIA GIMOKA .pdf · & Marketing Export Ho.Re.Ca. CM Vending Italy ... • Sensory analysis and

Thanks

Gimoka Srl

Via delle industrie 4/A - +39 0342 685392

23104 Andalo Valtellino (SO)