cbp website redesign geography summit may 29, 2007

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CBP Website Redesign Geography Summit May 29, 2007

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Page 1: CBP Website Redesign Geography Summit May 29, 2007

CBP Website Redesign

Geography Summit

May 29, 2007

Page 2: CBP Website Redesign Geography Summit May 29, 2007

Goals of the RedesignGoals of the Redesign

Page 3: CBP Website Redesign Geography Summit May 29, 2007

The main four goals to achieve in the redesign effort:

• Standardization

• Reorganization

• Integration

• Data Consolidation (long term)

Four Goals of the Redesign

Page 4: CBP Website Redesign Geography Summit May 29, 2007

Standardization

• Building a website based upon Web Standards such as CSS, XHTML

• Building a website with consistent navigation

• Building a website that is Accessible (based upon Section 508 Rules)

• Building a website with increased consistency in look and feel

Four Goals of the Redesign

Page 5: CBP Website Redesign Geography Summit May 29, 2007

Reorganization:

• Reorganizing our information to reflect our current priorities

• Separation of the State of the Bay from the State of the Bay Program

Four Goals of the Redesign

Page 6: CBP Website Redesign Geography Summit May 29, 2007

Integration

• Full integration of the Bay Program suite of websites (CBP, CBGN, BJ)

• Incorporation of new information throughout the design (i.e. news stories)

• Integration of the new indicators framework and other initiatives

Four Goals of the Redesign

Page 7: CBP Website Redesign Geography Summit May 29, 2007

Data Consolidation

• Reduction of data redundancy (i.e. contacts)

• A back-end system to hold and organize all information

• Reuse of code and logic

• A long term plan that will not likely be completed by the launch

Four Goals of the Redesign

Page 8: CBP Website Redesign Geography Summit May 29, 2007

The ProcessThe Process

Page 9: CBP Website Redesign Geography Summit May 29, 2007

CBP Web Redesign

Content Process

Content Templates

AudienceKnown Issues

Log File AnalysisUsability

Needs Assessment

Content MgmtSystem Scoping

Process

ContentManagement

System

Meta Model

Info Architecture

Website Design(CSS, XHTML)

Content Audit / Edit

Maps Photos

Contacts

Data

ContentNav

Model

Pubs

Glossary

- under way

- completed

IndicatorsNews

Staff

Security

OutputComponents

(C#.NET)

Page 10: CBP Website Redesign Geography Summit May 29, 2007

AudiencesAudiences

Page 11: CBP Website Redesign Geography Summit May 29, 2007

Primary Audience:

Interested Public

Someone who has identified reasons that the Chesapeake Bay is important to him or her as an

individual. They recognize a connection between the values of the Chesapeake Bay and their

own personal interests.

Students (grades K through undergraduate) are an important subset of our interested

public who are particularly active in their pursuit of Bay-related information.

Audiences for chesapeakebay.net

Page 12: CBP Website Redesign Geography Summit May 29, 2007

Goals for the Interested Public:

• Provide general Bay information including how the Bay watershed works, why the Bay is special and more.

• Provide information on ways to experience the Bay and strengthen their personal connections with the Chesapeake

• Build awareness and instill motivation to get involved in the Bay’s restoration

• Provide expansive information on:

Audiences for chesapeakebay.net

• the health of the Chesapeake Bay and its tributary rivers• the pressures throughout the Chesapeake Bay watershed that impact ecosystem health• the Bay Program’s science-based comprehensive restoration plan• the actions that individuals and stakeholder groups can take to assist in the restoration effort

Page 13: CBP Website Redesign Geography Summit May 29, 2007

Goals for the Interested Public:

• Provide overview information on the Bay Program including:

- the role as a model restoration program

- Chesapeake 2000 as a strategic framework for restoration-

• Report progress on the restoration of the Chesapeake Bay and its tributary rivers

• Report on Bay restoration and Bay Program initiatives

Audiences for chesapeakebay.net

Page 14: CBP Website Redesign Geography Summit May 29, 2007

Implementer Groups (Our stakeholder audiences)

• content must respond to their specific interests and needs, and must provide detailed

information and guidance (and potentially online tools) enabling them to take specific targeted

actions.

• information needs include (but are not limited to) summarized information, geographically

targeted data, technical and financial assistance sources, watershed planning tools, etc.

These groups include:

• Community, Environmental and Watershed Organizations• Local Governments (Elected officials & professional staff)• Businesses and Developers• Agricultural Community (?)• Watermen / Recreational Fishermen (?)

Audiences for chesapeakebay.net

Page 15: CBP Website Redesign Geography Summit May 29, 2007

Implementer Groups (Our stakeholder audiences)

Goals:

• Facilitate the sharing of information, data and best management practices among researchers and stakeholder groups working to protect and restore the Bay.

• Provide tools, data, technical and financial information and resources for target audiences to use in their efforts to restore and protect the Bay.

Audiences for chesapeakebay.net

Page 16: CBP Website Redesign Geography Summit May 29, 2007

Special Audiences

The Bay Program web site also serves as a key resource for Bay Program partners participating in the management and implementation of the restoration effort

These audiences need access to summarized information, data and metadata, publications, contact information, and tools (interpolator, model, etc.).

These groups include:

• Educators: need lesson plans and teaching resources (lesson plans, field trips, resources such as publications, photos and maps)

• Scientists: need data, tools to analyze data, summarized information

• Professional Colleagues / State and Federal Bay Program Partner Agencies (including both colleagues actively involved in the Chesapeake Bay management effort and those pursuing parallel activities in other parts of the nation or the world): need Bay Program process notes (including committee information, agendas, minutes, draft documents, presentations)

• Media: need current issues, events, press releases and background information

Audiences for chesapeakebay.net

Page 17: CBP Website Redesign Geography Summit May 29, 2007

Audiences for chesapeakebay.net

Base Layer of InformationBase Layer of Information

Bay HealthHow the Bay works

How to get involved

How are crabs?

Applications& Tools

Applications& Tools DataData

Committee Info, Grants…

Committee Info, Grants…

Bay HistoryBay Facts

Bay Maps

Bay Images

Interested PublicImplementer GroupsSpecial Audiences

Implementer GroupsSpecial Audiences

Page 18: CBP Website Redesign Geography Summit May 29, 2007

Thanks!!Thanks!!