DAGMAR RUDZEWITSCH/DAGMAR.PHOTOS/CAN GEO PHOTOCLUB

DIGITAL & SOCIAL RATE CARD

2019

JAVIER FRUTOS/CAN GEO

Vividata, Fall 2018, 12+

4,080,000+readers/viewers per issue

Print

3,131,000readers per issue

Digital media

843,000viewers per issue

ADDITIONAL REACH

Can Geo Education

21,200members

Can Geo Photo Club

105,000members

Social media162,447 followers

E-newsletters66,000 targeted emails sent

monthly

Website activity250,000 unique visitors monthly

Instagram 65,021

Twitter 41,010

Facebook 52,015

Canadian Geographic is unique in its dedication to this country, and has an editorial mandate to explore and celebrate Canada’s natural and human wonders.Through the lens of Canada’s best known writers and photographers, Canadian Geographic provides coast to coast to coast coverage of Canada and the world beyond. Topics include culture, nature, wildlife, exploration, business, people and more.

The newly re-launched Can Geo Travel, explores topics such as luxury, urban and adventure travel, cruises, hotels food and drink and gear and technology through engaging stories told by some of the best writers and photographers in Canada. It successfully exposes readers to travel experiences that are not just memorable but also transformative, providing them with a deeper insight into the people and culture of a particular destination.

R E A C H

24 to 44 15 hours 5 hoursCanGeo.ca’s key demographic is

Can Geo’s digital users are

to be between the ages of 12 and 17, and two times (135%) more likely to be between the ages of 18 and 24Compared to the national average

years old National average: 52

18- to 49-year-old CanGeo.ca readers spend an average of

CanGeo.ca readers spend an average of

per week accessing Internet from a mobile deviceCompared to 10 hours for the population

reading digital magazinesCompared to 1 hour for the population

morelikely

averageage 4148%

C A N G E O . C A

CLAUDIO BACINELLO/CAN GEO PHOTOCLUB

CAN GEO EXTRAOpt-in subscribers: 27,000Open rate: 37%Cost: $1,500 net

CAN GEO TRAVELOpt-in subscribers: 25,000Open rate: 37%Cost: $1,500 net

CAN GEO PHOTO CLUBOpt-in subscribers: 75,000Open rate: 45%Cost: $1,500 net

CUSTOM E-BLASTSTarget your custom content to outdoor enthusiasts and passionate travellers through the Can Geo opt-in subscriber list! Can Geo will deploy your custom e-blast to their

targeted newsletter subscribers. The e-blast email will be dedicated to your messaging. Subscriber list is scalable based on categories reached.

Opt-in subscribers: up to 27,000Cost: $4,500 net includes production

OTHER

Can GeoTravel offers native video opportunities, and is fully mobile responsive, offering a top rated image and experience.

Can Geo deploys 3 monthly newsletters. Have your leaderboard and skyscraper advertisements located in the newsletter that is most fitting to your brand.

MATERIAL REQUIREMENTS

150 DPI photo + 50 to 60 words

ROP WEB ADVERTISING$20/1,000 net

W E B R A T E S

JAVIER FRUTOS/CAN GEO

W E B A D S

ROBIN O’NEILL/CAN GEO

Leaderboard 728 x 90 pixels

Big box300 x 250

pixels

Skys

crap

er

160

x 60

0 pi

xels

Big box300 x 250

pixels

Big box300 x 250

pixels

Big box300 x 250

pixels

970 x 250 pixels

300x600OR

160x600

JAVIER FRUTOS/CAN GEO

162,500+total social media followers

Special offer: With the purchase of an e-blast and an e-newsletter, get Social Media at 50%

PACKAGE 1 PACKAGE 2 PACKAGE 3 OTHER

PACKAGES AND ADVERTISING RATES

S O C I A L M E D I A

• 2 Tweets• 1 Facebook posts• 1 Instagram posts

Cost: $1,250

• 4 Tweets• 2 Facebook posts• 2 Instagram posts

Cost: $2,500

• 10 Tweets• 5 Facebook posts• 4 Instagram posts

Cost: $5,000

• e-blast $4,500 each• e-newsletters $1,500 each

Each Social Media post is $500

CR

EDIT

about usA powerful premium brand

that reflects values widely shared by Canadians and that exists on

multiple print and digital platforms

P A R T N E R S H I P S

ROBIN O’NEILL/CAN GEO

EDITORIAL PARTNERSHIPS

Exceptional, unique marketing and sponsorship opportunities are available for partners and advertisers. Content creation to align with marketing and communication strategies.

Contact Valerie Hall Daigle for more information.

Canadian Geographic Enterprises 111 Queen Street East, Suite 320 Toronto, Ontario M5C 1S2

Tel: (416) 360-4151 ext. 380 halldaigle@canadiangeographic.ca