Masthead: The masthead is a quote from the featured band. This will attract fans of the band as they will want to read what they have said and it gives the reader a taste of what the article will be like. The font is sans serif and is heavily edited to look cracked which is stereotypical of Kerrang and of the rock genre. The colour red that is used on the masthead is red which is also typical of Kerrang and the genre of rock.

Text: All of the text on the page is sans serif which suggests that the band doesn’t want to be taken too seriously and that the article will be more informal like the font. The colours of red and white have been used to stand out and look striking against the black background and black and white images. These colours also reveal the rock genre of Kerrang. The drop cap is bold and in red in comparison to the white font of the main body of the article. This makes it stand out and it ties in with the colour scheme of the page.

Design Principle: The Guttenberg Design Principle has been applied to the page. The masthead covers the strong fallow area and part of the primary optical area, where we would expect to see it as it is the first place that is seen by the audience. The main image covers most of the primary optical and weak fallow areas. This is also what we would expect to see in these areas because it is the most important image on the page and the one that the reader should see first. The terminal area only contains a small amount of text and secondary images. This is done because that is the last place that the reader will see on the page, therefore, no important information is in this area.

Design Balance: I feel that the page is well balanced because of the location of the text and images. The main image covers most of the left page. This large image is equalled on the right page with text and secondary images. Although the right page looks busier because of the text and smaller secondary images, I feel that, because of the size of the main image on the left page, the pages are balanced by their content. The text is split into two columns rather than the usual three, this is unusual for a magazine layout, yet, because of the column down the right side creating the illusion of three columns, these two columns are balanced. This layout breaks the usual layout conventions, of three neat columns, which makes the pages look like they have been put together haphazardly but are successful because it represents the magazine’s rock genre. This will appeal to the magazine’s target audience of rock music fans because the layout represents this genre.

Main Image: The main image is in black and white, as are the secondary images, which ties in with both the colour scheme of the page and the moody feel of the rock genre. The artist has long hair covering most of his face and is looking down, therefore not addressing the audience directly. This puts a wall between the artist and audience which makes the reader curious to find out why the artist appears shy or reserved. The image takes up nearly the entire left page which draws the reader’s attention because of its size. It is letting the audience know who the article is about.

House Style: The colours red, black and white and the moody, rock genre is typical of a Kerrang magazine. The audience is able to relate to it because of this. The cracked font of the masthead is similar to that of the Kerrang masthead. This enables the audience to distinguish the magazine just from this page. The box at the top of the left page and the column on the right are also typical features of Kerrang and are something which is used in every issue to give additional information. the reader will recognise this and will feel comfortable with it because it is something that they will see regularly in the magazine.

Rule of Thirds: The rule of thirds is used on the main image on the artist’s head. The reader will automatically look to his face because of this and notice that he is avoiding the camera. This could make the reader feel curious as to why the artist is looking away and want to read the article to find out more. The rule of thirds also draws attention to the artist and reveals that he is the lead singer of the band that the article is written about.