kerrang! magazine analysis

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Post on 21-Dec-2014



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  • 1. UK based magazine devoted to rock music Published by Bauer Media Group First published on June 6th 1981 as a one-off supplement in the Sounds newspaper It started off as a monthly publication, going to fortnightly and eventually in 1987it went weekly. Priced at 2.20 Targeted at 14-21 year olds, interested in heavy metal/rock music Circulation 43,003 It is named after the sound made when play a power chord on an electric guitar Kerrang! Was initially devoted to the new wave of British heavy metal and the riseof hard rock acts the original owner was United Newspapers who then sold it to EMAP in 1991 whothen sold it to Bauer Media Group In 2008. In the early 2000s it became the best selling British music To find out more information to do with this magazine visit asthis website is dedicated to giving information on current bands and upcomingevents. The website also hosts kerrangs online shop, podcasts, message board andTv and radio segments ensuring even more opportunities to sell associatedmerchandise and the magazine itself.

2. Masthead: black and bold, against whiteHeader: the word free is written in yellow in order to stand out andbackground helps it to stand out, theattract the reader emphasising free things as this appeals to them. Thedramatic font style taken from the sitewhite writing is also capitalised and bold in order to stand out thisDafont gives it a broken glass effect whichcould suggest it is aimed at a younger audience as posters arecould suggest rebellion (associated with something younger people enjoyrock). The use of the exclamation mark also Sell line: suggests thathelps to give it a more dramatic feel andmakes the title seem louder like loudthis is a magazine music. And the title itself is a form ofassociated with loudonomatopoeia, with kerrang being the heavy rock music andsound made when strumming on anthis wording wouldeclectric guitar, this gives the impressionalready that this magazine is not only a music attract the targetmagazine but a music magazine related to audience, it is written inrock capitalised yellow fontMain image: the main image is of again to attract theMarilyn Manson a well know artisttarget audienceassociated with heavy rock/metal House style: bright vibrantmusic this would suggest that thecolours such as yellow,target audience is interested in loudblack, white and red haverock music. What he is wearing isbeen used these are quitevery dark and this could suggest thatserious masculine coloursthe target audience are likely to wear which could suggest it isdark clothing and the fact it is a maletargeted more at males,could suggest this magazine is aimed these colours also give off amore at males. The angry but relaxed Coverlines: Download is written in amoody ambiance whichpose is associated with the rock genre bright yellow in order to stand out. the could suggest its buyers areappealing to its target audience, it is ultimate guide is written in capitalised typical moody teensalso a close up shot allowing thewhite and against the red backing thisinterested in rock musicreader to form eye contact stands out nicely attracting the reader Barcode/date/issue no 3. Kerrang! identifies its target audience as individually minded,Images on the front cover haveindependent of thought and musically experienced, anbeen set out to look as though theyaudience defined by attitude, passion and loyalty aimed at are cd album covers, thisboth males and females between the ages of 16-24 and buyers emphasises that this is a musicbeing of class D-C, magazine and the artists are allinterested in Heavy associated with rock musicMetal/rock musicsuggesting that people interestedThe content of the in rock music would buy thismagazine focuses on magazinehard rock andCoverlines: the fact it is on about thetherefore wouldbest music to download suggests thatattract thosethis magazine is dedicated to providinginterested in this its fans with the best music and thegenre of music artists mentioned on the cover e.g. Enter Shikari and My ChemicalCoverlines: Huge GiantRomance (bands from the rock genre)Posters! this is writtenhelp us to understand that thisin white capit magazine is associated with rock and-alised font in order the buyer of this magazine would haveto catch the readers eye. The use of yellow font has been used to a strong interest in the rock genrehighlight the names of the bands as it is bright it will instantly attractthe target audience and the fact they are bands associated with rock Price: at 2.40 this magazine is easilymusic e.g. Biffy Clyro suggests that the reader of this magazine affordable for its target audience andwould be interested in rock and of a younger audience due to the fact again would suggest it is for a younger audienceposters have been included. This would also appeal to teenage girlsas they are known to sticking up posters of attractive band memberson their bedroom walls etc Rule of thirds: used to help place things well 4. Mode of address: excited much,Picture Captions: Cheesy e.g. yummy mummy again suggesting it is aimedabout the weekend? Cmon at a younger audience Header: The word Contents isdownload is gonna be Date/issue no written in capitalised white fontAMAZING the way the editoruses direct informal language to helping it to stand out to theconnect with the readerreader it has a urban effect onsuggests that this is for amaking it seem more rural andyounger audience. Theedgy relating to the rock genrereference to a music festivaland appealing to its targetdownload suggests further that audience.this magazine is aimed at youngteens and those interested inLayout: the layout is easy togoing to concerts/festivals etcfollow with the sub headingsHousestyle: dark colours such as being red and the main text andblack and red have been used topage numbers being written inconnote anger/danger and black again these are quite dark,aggression , creating a moody masculine colours which couldambiance which links to the rockgenre. A white bright font has beensuggest that this magazine isused also to break this darkness upaimed at teenage males ratherand suggest loudness and give it a than teenage females. The pageunique edgy feel attracting its itself is quite image lead withtarget audiencelittle text this reinforces it isImages: images are all of rock targeted at a younger audienceartists e.g .Brody Dalle suggesting that this isa rock magazine and so these images appeal Subscription: the use of bright red text against a black backgroundto its target audience. The expressions onhelps it to stand out to the reader, the writing in white is also a slythe faces within the images link to the moody way of persuading the reader to subscribe with the use of wordsambiance of the magazine with them being such as claim your discount making them believe if they subscribequite moody, serious and with the topnow they get to save money. This again suggests that it is aimed atleft one being quite louda younger audience as they are more vulnerable and easily fooled. 5. Main Image: is of Gerard Way lead singer of a well known rock band My Chemical Romance this suggests that this magazineis aimed at those interested in rock music. The fact he is seen screaming down the mike suggests loudness which isassociated with rock music as it tends to be loud and noisy. His clothing is dark colours e.g. Red and black which create a darkmood and connote aggression, a mood commonly associated with rock music and those that listen to it. This could alsosuggest the readers of this magazine would wear dark clothing like his with him being a style icon attracting the targetaudienceMain Headline: black and capitalised creating a dramatic Stand first: uses an informal & directBy lineloud mood like the mood of rock music and against the approach of addressing the readerHousestyle: coloursyellow background it stands out wellcreating a friendly mood it is written insuch as yellow and blackbold capitalised letters in orderhave been used to to stand out & attract the targetcreate a loud audience. Alliterated phrasesatmosphere with these used within it such as Metalcolours being quite Madness are catchy andvibrant and outstanding associated with rock suggestingattracting the target it is aimed at people interestedaudiencein rock musicLayout: it is written Headline: band nameas a question and written in capitalised letters answer based article in yellow font in order towith the questions beingstand out against blackcapitalised and in blackbackground this works well.font so it is made easier for the reader to see and read. The majority of the main copy isIt creates a dramatic moodwritten in black also, however it is not capitalised but as it is against a white backgroundlinking to the mood of theit is still easy for the reader to read. The simplicity of the layout suggests that it is for a band being loud & dramaticyounger audience. An extra box has been featured within the q/a based article featuring theyre a rock band sowell known lead singer of Paramore, Hayley Williams expressing her feelings as to how suggests it is aimed at peoplescared but excited she is to be playing at download for the first time . The use of white who like rocktext against a black background helps to make it stand out to the reader and the yellowbanner at the top of the box helps the title i love download to stand out the heart icon 3rd Headline: loud & dramatic,attracts the target audience as it is red so therefore eye-catching but teenagers often use use of bright colours attractthese symbols when texting or when using the internet and so this appeals to themtarget audience