kerrang! magazine ppt

of 17 /17
KERRANG! MAGAZINE

Author: heworthmedia1

Post on 19-Jun-2015

1.294 views

Category:

Documents


0 download

Embed Size (px)

TRANSCRIPT

  • 1. KERRANG! MAGAZINE

2. Kerrang! is a UK-based magazine devoted to rockmusic published by Bauer Media Group. It was firstpublished on 6 June 1981 as a one-off supplement inthe Sounds newspaper and was edited by GeoffBarton. Named after the onomatopoeic word thatderives from the sound made when playing a powerchord on an electric guitar, Kerrang! was initiallydevoted to the New Wave of British Heavy Metal andthe rise of hard rock acts. In the early 2000s it becamethe best-selling British music newspaper. Angus Young of AC/DC appeared on Kerrang!s firstcover. Launched as a monthlymagazine, Kerrang! began to appear on a fortnightlybasis later, and in 1987 it went weekly. The originalowner was United Newspapers who then sold itto EMAP in 1991 and EMAP was later taken over byBauer Media Group. 3. Kerrang!s website is dedicated to finding outmore information to do with the magazine andalso the latest information on the currentbands and upcoming events. The websitehosts Kerrang!s onlineshop, podcasts, message board, TV and radiosegments ensuring even more opportunities tosell associated merchandise and products. In 2001, Kerrang! launched its own onlineforum with the "rants and raves" section takingup most of the traffic. Though initiallyextremely popular, the number of users beganto peter out around 2005 with the number ofpeople online dropping to as low as 10 whenpreviously it had been closer to the 100 figure. 4. Kerrang! Awards Since 1993, the magazine have been holding anannual awards ceremony to mark the mostsuccessful bands in the interests of their readers.The awards became one of Britains mostrecognised award events by the nowdefunct Guinness Book of British Hit Singles &Albums, often listing some of the winners in theirannual round-up of the previous year. The eventis always presented by major musiccelebrities, with many others outside the industrywho attend the event. 5. Kerrang! Radio In 2000, EMAP launched Kerrang! as a digitalradio station, across the United Kingdom. Thiswas principally a jukebox station, playing a back-to-back sequence of rock and alternative music.On 10 June 2004, Kerrang! 105.2 was launched asa regional radio station in Birmingham with anadvertising campaign by London-based creativeagency ODD.The radio has a number of specialistprogrammes dedicated to the many subgenres ofrock music. The radio output includes interviewswith those affecting popular culture and societyas well as those involved with music. 6. Kerrang! TV and Tour In 2001 EMAP launched Kerrang! TV. As with the radiostation, the television channel covers the moremainstream side of the rock music as well as classicrock bands like Aerosmith and AC/DC, and classic heavymetal bands such as Guns N Roses and Metallica.Kerrang TV is now a joint venture between Bauer MediaGroup and Channel 4. Kerrang! Holds tours of rock music concerts around theUnited Kingdom. The tour has featured bands suchas Bullet for My Valentine, Good Charlotte, Sum41, and Coheed and Cambria among others. 7. The Official Kerrang! Rock Chart In March 2012, Kerrang announced a new rock chart forthe UK which is based upon airplay across KerrangRadio, Kerrang TV and sales figures from the OfficialCharts Company. Charts are announced on Saturdaymornings and feature twenty tracks. The latest chart canbe viewed on Kerrang! every Saturday at midday. International editions Emap launched Kerrang! Australia in the late 1990s.Unlike its weekly counterpart in the UK, the Australianedition was published monthly due to stiff competitionfrom free local music publications. Kerrang! is alsopublished in Spanish and German. 8. Reader Profile "Kerrang! is actually really young with a median age of 22. Having a youngerprofile is a big advantage as traditionally this age group is exclusive (andexpensive) to reach. As well as music releases this makes Kerrang! Perfect topromote films and games, and also mobile technology and governmentmessages.""Kerrang! readers are the heaviest music consumers purchasing over 6 albumsper month on average (53% more than the national average) and 8 times morelikely to spend over 200 a year on albums. the readers are also 5.5 times morelikely to attend a rock gig."Kerrang has to be able to appeal to its audience. But maintaining a consistency tothe magazine keeps its buyers coming back. Kerrang has to appeal to its youngeraudience because they make up 69.5% of its sales. The Female/male audience isfairly equal so Kerrang makes sure that it appeal to both genders.It talks to its reader its content is based on what its audience talk about; itprovides information and knowledge; people like to be seen with the magazine;the audience feels it can trust what it reads. It has 55,589 twitter followers and12,208 facebook fans 9. Circulation 42,203 (Jan-Jun 12) Readership 378,000 87% of its readers buy every issue.Its price is 2.20 per issue, this is affordable for youngerpeople Advertisingfull page 5,005 double page spread 9,510 half page2,752 10. Masthead(slightly obstructed)Main CoverlineStraplineKickersSplatterBarcode(Price line &Date lineincluded)CoverlinesExplanatory TextCoverlineCentral CoverImageAdditionalCover ImageCOVER ANALYSIS 11. Eye FlowThe eye flow of this cover follows the conventionseen generally on magazine (music) front covers,employing the reverse-S shape for the eye flow of thecover, as represented by the curved blue line on thecover to the left. The eye flow begins at the topleft, where the masthead, which is in capitalletters, large, bold and in a colour that contrasts thebackground (white font against darkbackground), captures the readers attention. Theobscuring of the masthead on the right side of the coverby one of the cover people, leads the reader toconcentrate on his face. The eye flow that continues tothe main coverline, as a result of its large font, boldnessand the use of a red layer for its background, toemphasise the words PARKWAY DRIVE. It thencontinues through the explanatory text below thecoverline, due to the contrast of the yellow brush andthe black large, capital font. The bright colour of yellowcaptures the attention of the readers eyes.Afterwards, the eye flow continues through to thebottom right of the magazine, to the end of the kickerson the right. 12. Language The access all areas phrase issomething that is usually seen on musicmagazines to suggest a certain exclusivityor at least full coverage of a particularevent or band. This part of the straplineclearly entices the reader as it suggeststhat they will receive an complete, fullyrounded glimpse into this event/artist.This explanatory text is an example of thedirect address to the audience that the frontcover employs. With the use of the personalpronoun you Kerrang! create the effect thatthe reader is part of the magazine, and drawthe reader into the magazine.The use of exclamation marks is foundthroughout the cover, in order to symbolisesomething as exciting, and therefore make itseem more exciting to the audience.Being a band magazine, artists and bands arementioned throughout. If a reader sees that aband they like is in the magazines content thanthey will be more likely to purchase themagazine.