kerrang! magazine prese

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Cameo & Georgia Music magazine research

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Post on 19-Jun-2015

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  • 1. Music magazine research
    Cameo & Georgia

2. British with a target population of 16-24 year olds
60% male/40% female
Reader profile
Magazine is focused around bands and what they are doing then the scene they are aiming at.
Individually minded
Independent of thought
Musically experienced
Defined by attitude, passion and loyalty
Where Jackass meets playstation and skate culture meets ipod!
3. teasers
bleed
Image of featured band cut out
Featured story
puff
plug
Main featured band
Pull quote
Pull quote
Promotional posters
Issue for January 15 2011
Plug (using graphic)
4. Pull quote
bleed
masthead
Promotional plug
Main band featured. This gives everyone an insight to the focus of the magazine
Cut out image of artist
teasers
plugs
Issue for September 12th 2009
5. bleed
puff
masthead
Cut out image of featured band
Promotional posters
Issue for October 9th 2010
plugs
6. All three front covers have:

  • The exact same font for masthead

7. Image of featured band is cut out and layered within the cover. 8. Repetion of words such as exclusive, plus, win and special.However! Every magazine we have looked at changes its style slightly around its featured band.
Comparing front covers
9. Contents page
Same header for contents page
Yellow and Black and constantly used in every issue for contents page headers and text.
All three contents pages have similar lay outs.
10. Double Page Spread
Pull quote
puff
One of the main features with kerrang!s double page spread is a very large image of the featured artist/band. Images and posters are a key element with kerrang!.
11. Publisher
Initially as a one-time supplement in the Soundsnewspaper
Published by Bauer media group, privately owned by the Bauer family, based in Germany Hamburg, started in 1875, based in 15 countries, it has 282 magazines as well as radio and TV (so its a synergy), total circulation of 38mil, in 2008 it became the uks biggest publisher with the purchase of Emap Consumer Media and Emap Radio. They have a 50 % stake in box television which includes

  • Qtv

12. 4music 13. Kiss tv 14. Kerrang! TV 15. The Box 16. Magic TV 17. Smash Hits TVhttp://www.bauermedia.co.uk/
18. The usual cost
2.20
If you subscribe for the year getting 51 issues paying at once 84.15 saving yourself 25% at 1.65 per issue
Kerrang! TV
Sky channel 368
Virgin media channel 342
UPC Irelandchannel 715
19. June to December 07 76,937
December to july 08 60,294
July to December 09 52,272
A third of its readership has jumped ship over 12 months; its hard to see how it will survive as a print title for very much longer with this sort of performance.
sales
20. Audience Attraction
& Satisfaction
Accommodates the young readership by using advertisements that relate to their interests.
Aimed at a young audience, through the use of graphics, fonts, layouts and presentation
Take their lifestyles into consideration
Female readers are targeted by the use of male bands on free pull out posters and feature interviews
Interaction letters with prizes for the best
Gig reviews
Usually 2.20 an issue, its a weekly issue. Consumers can subscribe for the year saving 25%
21. www.kerrang.com
22. First artist
http://www.youtube.com/watch?v=-f1cwycSWq0
Present artist http://www.youtube.com/watch?v=RvnkAtWcKYg
Kerrang! Radio
http://www.youtube.com/watch?v=677fVjke8YE&feature=related
Kerrang! TV
http://www.youtube.com/watch?v=glefBWDK3B0
23. bibliography
Google images
Youtube.com
http://www.google.co.uk/imgres?imgurl=http://www.presseportal.de/showbin
http://www.bauermedia.co.uk/
http://journalism.winchester.ac.uk/?page=257
http://www.kerrang.com/
http://en.wikipedia.org/wiki/Kerrang!