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Page 1: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review
Page 2: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Essential parts

Artistic Merit/QualityGoals and Outcomes

Measurement/EvaluationDemonstrating Need/AbilityMarketing/Publicity Efforts

BudgetDraft Review

Page 3: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Does your proposal align with the mission of your Organization?

Does it align with the mission of your funder?

Page 4: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Project/purchase/residency description

Be specific and conciseAvoid too much, or the wrong detailsWho will benefit or be served?Be aware of similar efforts in the region

Page 5: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Know the differenceGoals-establishing specific, measurable,

attainable, realistic and time-targeted objectives.

Goal setting allows people to specify and then work towards outcomes/objectives

A goal can be long-term or short-term.

Outcomes- the end result

Page 6: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

S- SpecificM- MeasureableA- AchievableR- RealisticT-Time-bound

Page 7: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Examples of Goals…increase average attendance in our programs to at least

150 people by offering a more diverse selection of performers… and increasing marketing efforts

professional artists who have dedicated much of their lives to performing classic theatre will be supplied with a venue and audience.

Participants will engage in a group activity at the end of the weekend involving “guerilla art”…

Using modern technologies of video, intelligent lighting, and costuming, the goal is to introduce the timeless, romantic language and brilliant storytelling of Shakespeare to Central Minnesota

Page 8: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Examples of Outcomes

Students understand the value of classic theatre through Shakespeare.

professional artists who have dedicated much of their lives to performing classic theatre are supplied with a venue and

audience.

Artists feel a stronger connection with other artists within or outside their chosen genre or medium.

As identified through their survey responses artists who attended the workshop now experience less intimidation of large institutional programs and fine art galleries.

Page 9: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Match your evaluation methods with your goals

Methods of Evaluation:

• Surveys, attendance count, audience votes, photographs, purposeful observation, conversations with audience/participants

•Creative Evaluations• How can you make giving feedback fun or

creative?• One Word Photos• Wordle: www.wordle.com

Page 10: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Measuring GoalsQuantitative:

number of programs/events presented estimate of the number of people in attendance demographic information

Cultural groups served Ages of participants Location

arts access questions Distance traveled to event Cost of attending

Qualitative: survey of the audience members at each of the programs performance related questions

heard this style of music before appealing/not rate quality

GFWC members will also seek feedback through informal conversations with audience members.

Page 11: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

In one word, describe the impact of the Teaching Artist

Roster Program.

Page 12: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Site input from the community in the form of surveys, comments, focus groups

Focus on those you are serving

Be specific when describing groups/needs *Families in the East Side neighborhood *Artists with special needs *Women artists in their 50’s and older

Page 13: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Ways of Demonstrating Need

“During discussions with the ABC Foundation, three themes of need emerged: cleaning up target areas between 15th and 27th Avenues, altering the spaces to discourage further degradation, and involving neighborhood residents so they feel ownership and pride in the changes.”

65% of audience members surveyed expressed a desire for more spacious, higher quality, and comfortable seating in the theater

Page 14: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Social MediaPamphlets, brochures, postersRadio, cable, newspapers, Unconventional marketing

Flash mobsRoving Advertisers

Page 15: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Check your math

Be sure numbers are consistent throughout the application

Show the method of calculation

Check guidelines for expenses that are/are not eligible

Call or email with questions

Page 16: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

* CMAB staff will review and make suggestions to help strengthen your application.

* Draft review requests can be made via email: [email protected] two weeks or more before the grant deadline

Page 17: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Additional ResourcesAroundthecloud.org

A website designed to advertise and promote arts and cultural activities within the four counties served by the CMAB.

Page 18: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Additional Resources

Minnesota Cultural Data ProjectA system that allows arts and cultural organizations to input their financial, programmatic and operational data into an online form. Organizations can then use CDP to generate reports designed to increase management capacity, identify strengths and challenges and inform decision-making. CMAB will eventually require that applicant organizations are registered with the CDP.

Page 19: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

For a list of additional grant resources and a registry of arts organizations in the region, state and nation visit our website at:

http://www.centralmnartsboard.org/resources/localresources.html

Information about other resources

Page 20: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review
Page 21: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review
Page 22: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Applicants with the highest rankings are awarded until funds are exhausted for that grant round.

CMAB directors make the final decisions

An applicant must score at least a 3.0 in order to be considered for funding

Page 23: Essential parts Artistic Merit/Quality Goals and Outcomes Measurement/Evaluation Demonstrating Need/Ability Marketing/Publicity Efforts Budget Draft Review

Impact of the event on those involvedMethod of goal measurement StoriesAttendance

ACKNOWLEDGEMENT OF FUNDS Legacy or State General funds