FA102a, Research and Brand

Development

Jessica Valiente Virtual Taste Testing

“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Assignment One, Research

Jessica Valiente Virtual Taste Testing

Use of electrical and thermal

stimulation on the tip of your tonguehttp://www.kurzweilai.net/are-you-ready-for-virtual-taste

Assignment One, Research

Jessica Valiente Virtual Taste Testing

Varying levels of electrical currents

and temperature of the electrode

produce sour, salty, bitter, and minty

tasteshttp://www.ign.com/blogs/dtakes23/2014/01/18/techie-hound-virtual-meat-tasting

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Jessica Valiente Virtual Taste Testing

Practical uses include creating a

new reward system for gaming and

healthcare applications for diabetics

or cancer patientshttp://news.nus.edu.sg/highlights/7198-simulator-recreates-virtual-taste-online

Jessica Valiente Virtual Taste Testing

Assignment One, Research

Jessica Valiente Virtual Taste Testing

Virtual Taste Testing Using

Simulator

Jessica Valiente Virtual Taste Testing

Assignment One, Description of Future

Product or Service

Jessica Valiente Virtual Taste Testing

Jessica Valiente Virtual Taste Testing

Assignment Two, Naming Process

Selected name: SimuShock

Justification: • Slightly literal and not

• The product itself uses electrical currents to

simulate tastes, but it’s “shocking” in the sense

that it is not something that’s ever really been

used

Jessica Valiente Virtual Taste Testing

Jessica Valiente Virtual Taste Testing

Assignment Two, Brand Character Diagram

Jessica Valiente Virtual Taste Testing